Berkeley Entrepreneurship class - Winter 2012

1. edith@biztechday.com
Twitter:
edithyeung
Copyright © 2012 iConnect Lab Inc. All rights reserved.

2. What is your
dream venture?

3. Twenty years from now you will be more
disappointed by the things that you didn't
do than by the ones you did do.
So throw off the bowlines. Sail away from
the safe harbor. Catch the trade winds in
your sails.
Explore. Dream. Discover.

4. Mark Twain

5. I have not failed. I've just found 10,000
ways that won't work.

6. Thomas Edison

9. What Made
Silicon Valley?

10. Rich People

11. Geeks

12. Innovation

18. Location,
location, location

21. 4 Myths of
Entrepreneurship

22. Unemployable

24. Must Be
World Changing

25. Copyright © 2010 iConnect Lab Inc. All rights reserved.

27. Must raise $$$

29. Venture Capitalist
(VC) Rules

31. Do you want to an
entrepreneur?

32. Motivation

37. Entrepreneurship is living a few years
of your life like most people won't, so
that you can spend the rest of your life
like most people can't.

38. Steve Job

39. You are determined.

40. You are going to do
it!

41. How many of you
already have a idea?

42. Where are all the
business ideas &
opportunities come
from?

43. Watching TV

45. Culture

47. Class / Lecture

48. Reading a book or
blog or magazine

49. Bad ideas

51. Fear

53. Fear / Trouble

54. Friends, Family,
People, Potential
Customers

55. Existing Products,
Services, Websites

57. Distribution Channel

59. Government

61. Research &
Development

64. Game Time

66. Step 1:
Yell out ~50 random words.

67. Step 2:
Split into 2 teams, each chooses 2 words
+ ".com” and explain what your website
does.

68. Homework

69. Copyright © 2010 iConnect Lab Inc. All rights reserved.

70. Copyright © 2010 iConnect Lab Inc. All rights reserved.

71. edith@biztechday.com
Twitter:
edithyeung
Copyright © 2012 iConnect Lab Inc. All rights reserved.

72. Get Ready for Your
Pitch

73. So you have a brilliant
idea!

75. What’s next?

76. Perhaps…

77. Develop a product!

78. Features

80. Quality

82. Choices

84. Warranty &
Guarantee

86. Customer Services

88. Packaging

90. Describe the
products.

92. Copyright © 2010 iConnect Lab Inc. All rights reserved.

94. If you only have
$100 bucks

95. If you only have
$1000 bucks

96. If you only have
$10,000 bucks

97. If you only have
$100,000 bucks

98. The Final

99. Copyright © 2010 iConnect Lab Inc. All rights reserved.

100. How are you going to
make money?

101. How big is your
market?

102. Monopoly

103. Monopoly

104. Cost

105. Cost

106. By Usage

108. By Subscription

109. By Usage

110. One Time Fee

112. Bundled Fee

114. More Money Stuff

115. • Cash Flow- Budget vs. Actual
• Inventory & Fixed Assets
• Costs/Profits
• Taxes
• Shipping & Handling

116. Copyright © 2010 iConnect Lab Inc. All rights reserved.

117. edith@biztechday.com
Twitter:
edithyeung
Copyright © 2012 iConnect Lab Inc. All rights reserved.

118. Customer
Development

121. The Business Pitch

122. 1. Title 6. Marketing and
Sales
2. Problem
7. Competition
3. Solution
8. Team
4. Business Model
9. Financial
Projections
5. Magic Sauce
10. Current Status/
Timeline

123. 1. Title

124. Organization name
Your name
Your title
Contact info (email/phone)

125. 2. Problem

126. Goal: Get buy in.

127. 3. Solution

128. How are you solving the
problem?
What is your product?
What is your value proposition?

129. For Example:
We are a discount shoe website.
We have written software that
searches all other show sites and
collates their price quotes into
one view.

130. Copyright © 2010 iConnect Lab Inc. All rights reserved.

132. 4. Business Model

133. How you make money?
Who pays you?
Your channels of distribution
Your gross margin

136. Who will pay you?

141. Channel:
How to deliver your
product?

142. Web

143. Retailer/Distributor

144. Sales Rep

145. 5. Magic Sauce

146. Magic sauce behind your product
or services.

149. 6. Marketing and
Sales

150. How you are going to reach the
customers?
What is your go to market
strategy?
What is your customer buying
cycle?
How much does it cost?

151. What is your market?

153. Existing Market

154. W

155. Re-segmented Market

156. Moo Card
Copyright © 2010 iConnect Lab Inc. All rights reserved.

158. New Market

159. iPad

160. Bring the love back

162. 7. Competitions

163. Complete view of competitive
landscape.

166. 8. The Team

167. Management Team
Board of Directors
Board of Advisors.
Major investors.

168. 9. Financial Projection

169. 5-year forecast including
revenue, cost, profit, number of
customers and conversion rate.

170. 10. Current Status
and Timeline

171. Where are you at?
What is the near future looks
like?
How you will use the seed
money?
How much money are you
raising?