An insightful research on the top 10 Women Entrepreneur Influencers on Social Media.

2. Table Of Contents
 Introduction
 Top 10 Women Entrepreneur Influencers on
Social Media
 Profiles of the Top 10 Influencers on Social
Media
 Research Methodology
 About SMEOneStop
 Disclaimer

3. Introduction
It’s a woman’s world today. Beverly Sills India too has its own hall of fame, honoring
rightly puts it, there is a growing strength in fearless women who have made a mark for
women but it’s in the forehead, not the themselves both within the country as well as
forearm. Indian women have been overseas.
constantly proving themselves not only on
Through this report you will have a chance to
parameters like hard work but IQ and
engage with Indian women who can be easily
leadership too.
termed as role models for every Indian- both
The new generation of Indian women has males and females. You can share your
been taking the business world by storm. expertise with these influencers and through
Breaking all the prejudices and stereotypes them to the world at large.
against their gender, they have been able to
make a mark in the entrepreneurial space.
They have been paving the path of success
through their sweat and blood. Putting their
minds and hearts into their businesses and
have been able to beat the best in business
at their own game.
Their tireless efforts and power of will have
helped them shatter all the myths of women
being any weaker than men.
Women in India have been deprived of
justice. They have been mocked and looked
down upon for ages, but no more. Women of
today have shown incessant quest for
success in entrepreneurship. Their
willingness to walk the extra mile has helped
them tackle any obstacles and come out
victorious.

4. The Top 10
Influencers On Social
Media
SMEOneStop
Rank Twitter Handle Location
Influencer Score
1 @kiranshaw Bangalore 74.4
2 @ennovatesols Mumbai 65.6
3 @zarinamehta Kolkata 58.2
4 @jessie_paul Bangalore 57.9
5 @sharmashradha Bangalore 57.8
6 @nandinih Chandigarh 57.0
7 @rashmibansal Mumbai 56.0
8 @Rita_Banerji Kolkata 54.5
9 @drruchibhatt Pune 47.5
10 @chitraravi Chennai 40.9
Follow us on Twitter @smeonestop

5. Influencer Profile’s
Women
Entrepreneur
#1
@kiranshaw
 500 Retweets for
every 100
Tweets
 4 Tweets per day
#2
@ennovatesols
 Gets 35
Retweets for
every 100
Tweets
 175 Tweets per
day

6. #3
@zarinamehta
 Gets 88
Retweets for
every 100
Tweets
 3 Tweets per day
#4
@ jessie_paul
 Gets 58
Retweets for
every 100
Tweets
 4 Tweets per day
#5
@ sharmashradha
 146 Retweets for
every 100
Tweets
 3 Tweets per day
Follow us on Twitter @smeonestop

7. #6
@ nandinih
 Gets 58 Retweets
for every 100
Tweets
 5 Tweets per day
#7
@ rashmibansal
 Gets 182
Retweets for
every 100 Tweets
 4 Tweets per day
#8
@ Rita_Banerji
 90 Retweets for
every 100
Tweets
 4 Tweets per day
Follow us on Twitter @smeonestop

8. #9
@ drruchibhatt
 Gets 123
Retweets for
every 100
Tweets
 0.7 Tweets per
day
#10
@ chitraravi
 Gets 17
Retweets for
every 100 Tweets
 5 Tweets per day
Research Methodology
Follow us on Twitter @smeonestop

9. Research Methodology
Social media marketing entails a thorough understanding of the influencers. But how does one go about
analyzing them? It’s through quantitative and qualitative measures. In order to understand the women
influencers in the entrepreneurial space we chose the following route.
Platform Selection – Twitter:
SME OneStop is present on all the leading social media platforms today. After a detailed analysis we
zeroed-in on Twitter, due to its fast paced nature. In addition, more often than not, Twitter users are
bloggers, v-loggers, community members and active online participants. Thus, they are an apt audience
to monitor for online conversations and engagements.
Relevancy:
Our targets were clear: Leading women entrepreneurs in India who are active conversationalists. We
researched on women twitteratis who shared their expertise and were influencers on Twitter in terms of
number of followers. A complete list of 50 such Twitter influencers was collated, out of which, the top
20 were shortlisted as being most relevant to us.
Use of Influencer Tools:
Next on our road map was the effective use of influencer tools. The three leading tools available today
are Klout, Tweetlevel & Twtrland. Klout score measures influence based on their ability to drive action
(True Reach, Amplification and Network). Tweetlevel engagement considers individuals participation
and interaction on twitter community. You can read about Klout & Tweetlevel’s approaches here and
here respectively.
Twtrland was used to create a detailed summary of a person’s Twitter activities since the start, thereby
helping identification of influence indicators such as Retweets, Followers and @Mentions.
Integration with Other Data to Gain Clarity:
We start with a list of a hundred women influencers spanning the Indian region on Twitter. Find their
Klout and TweetLevel scores. Calculate average of the two scores. The resultant score, i.e. the SME
OneStop Influencer Score was thus arrived at to rank the influencers.

10. About Us
SMEOneStop is a one-stop portal for all business requirements of Small
& Medium Entrepreneurs. It assists SMEs in successfully growing their businesses. They consult
SMEs on the booming business opportunities they can tap. SMEOneStop provides expertise on
business operations, finance, administration and management.
Their vision is to partner with entrepreneurs in their biggest business ambitions. Their
knowledge spans a plethora of business sectors. They render expert business advice on
technology, marketing, start-up advice, credit & risk management, tailor-made for various
industries.

11. Disclaimer
This report is by no means exhaustive; nor is it the only manner in which we measure Women
Entrepreneurs on social media. In fact it is a starting point for developing insights into online
Women Entrepreneurs conversationalists and their online conversations.
The few twitter handles that may have slipped through can be added to the list with your help.
Do provide us with the missing Women Start-Ups conversationalists either by mailing us at
customercare@smeonestop.com or direct messaging us on @smeonestop and we'll add them
over time.
The data included in this report has been compiled over a period of three months i.e. Jan 2013 -
Mar 2013. Any changes beyond this period would be excluded from the analysis in this report.
This report is a snapshot in time, thereby implying that just because a person is an influencer
today does not indicate the person will continue to be one from now on. Similarly just because
someone is on number ten does not indicate the person will remain in that position
throughout. The insights and learning’s included in this report are a result of the research
conducted by SMEOneStop and are not meant to impose opinions on others.
The results published have been arrived at on the basis of analysis and methodology followed
and do not represent any bias towards an individual or the personal views of SMEOneStop. The
Tweetlevel, Twtrland and Klout information used for calculating the SMEOneStop Influencer
score published in this report has been considered with due permissions from the concerned
authorities and is not in violation of any laws; nor does the use of the Tweetlevel, Twtrland and
Klout measurement platforms in this report constitute an endorsement SMEOneStop of such
platforms.