From smartphone apps to smart environments
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What is the next step in App development? At Edenspiekermann we believe that smartphone apps are often too cumbersome or intrusive for regular use. Smart environments will be the future and mobile devices will communicate and interact with items in the environment.
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From smartphone apps to smart environments
- 1. edenspiekermann_ amsterdam berlin san francisco stuttgart from smartphone apps to smart environments Appril Festival – The Next stAPP Edo van Dijk 09.04.2013
- 2. edenspiekermann_ In 2012 twice as many mobile devices were sold as PC’s
- 3. edenspiekermann_ The future of the internet is mobile
- 9. « We’re making the city more transparent to its people, displaying data and making people care more. » Adam Greenfield, Urbanscale edenspiekermann_
- 10. edenspiekermann_ « I believe when you make the information more transparent it affects people’s behavior. » Sami Niemelä, Nordkapp
- 12. edenspiekermann_ Location: ’s-Hertogenbosch Project: “Pieken in de Delta” Sub project: What moves travelers on the platform
- 13. edenspiekermann_ The customer journey What does my trip look like? Planning trip through web and/or mobile Travel information Waiting Orientation Finding position Orientation Finding position Train information Finding the door Waiting Walking to the train Waiting Finding a seat Preparation Waiting Getting in/out On the platform At home Station hall / tunnel Platform Train didn’t arrive yet Platform Train arrives In the train Getting on boardWaitingTo the platformTo the station
- 14. edenspiekermann_ We can do this differently
- 15. edenspiekermann_ Actual pilot situation on platform 1, station ’s-Hertogenbosch Orange means: fairly crowded Green means: ample space here
- 17. edenspiekermann_ Gold Paper Plastic ?? ?
- 19. edenspiekermann_ « Develop a white-label e-wallet that replaces your whole physical wallet. »
- 21. edenspiekermann_ Various interaction models were explored
- 22. edenspiekermann_
- 23. edenspiekermann_ How can you manage these massive changes?
- 24. edenspiekermann_ From Experience Design User Interface Design Interaction Design Product Design To Experience Strategy
- 25. edenspiekermann_ « One of the main goals of Experience Strategy is to provide indications about what people should be thinking about a company’s service in 5 or 10 years, and how the values of the brand will be expressed independently from the touchpoints and technologies. » – Fabio Sergio, frog design
- 26. edenspiekermann_ Viability Attractive for the company Desirability Attractive for the customer Brand fit In line with the desired brand experience Feasibility Technical and organizational Experience ‘Sweet spot’ Based on IDEO’s Design Thinking Model
- 27. edenspiekermann_ « The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they become indistinguishable from it. » – Mark Weiser
- 28. edenspiekermann_ amsterdam berlin san francisco stuttgart thank you edenspiekermann.com/en/mobile @edenspiekermann