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A Guide To SEO After Penguin 3.0
Penguin 3.0 was finally released on October 17th, 
2014 i.e. a full year since the release of Penguin 
2.1. This has been a long awaited update among 
many webmasters whose websites were negatively 
affected by the Penguin last year. 
More info on: 
http://streamshare.com.au/seo/
Meaning, even if you made the necessary changes to 
your website and removed spammy links disavowed 
the links that made you get the penalty in the first 
place, your site would not have recovered until 
Google refreshed the update for all the sites in its 
index. 
More info on: 
http://streamshare.com.au/seo/
Unfortunately, not everyone is as lucky as the 
Penguin specifically targets the links on a website 
and if you have spammy links or links that are 
against Google’s TOS, then you will be penalized. 
A penalty means that your search engine rankings 
will drop. 
More info on: 
http://streamshare.com.au/seo/
This last Penguin update is 
reported to have only affected 
approximately 1% of queries. 
Unfortunately, if you happened 
to only disavow bad links to 
your website within three 
weeks of the update (after 26th 
September, 2014) then you’d 
have been too late to avoid the 
effects of Penguin 3.0. 
More info on: 
http://streamshare.com.au/seo/
So, exactly how do you go about doing SEO after 
Penguin 3.0? Well, the first thing you need to do is 
take a close and critical look at your website. Do 
you currently offer paid posts or paid links? The 
penguin is extremely focused on links and we all 
know that Google is against paid links and selling 
links in general. 
More info on: 
http://streamshare.com.au/seo/
However, selling links on your website is a good 
way to make a monthly income. If you can avoid 
selling links, that would be best, however, if you 
insist on doing so, then make sure to use a “no 
follow” link. 
More info on: 
http://streamshare.com.au/seo/
Another point to note is that Google’s penguin 
algorithm also cracks down on websites that 
offer excessive guest posting. You should 
therefore only allow a few guest posts from 
relevant and related websites and try to keep 
these links natural. 
More info on: 
http://streamshare.com.au/seo/
This leads to my next point on the importance of 
anchor text variation. Anchor texts usually help 
search engines to determine what keywords the 
post or site is related to and was a huge factor that 
helped webmasters to rank for their desired 
keywords. 
More info on: 
http://streamshare.com.au/seo/
Another common SEO method that many webmasters 
have been using to generate a lot of backlinks is the 
use of links within free products, widgets, Wordpress 
themes, plugins, infographics etc. This was once very 
effective as you were able to get large amounts of 
links from all types of websites that used your free 
product. 
More info on: 
http://streamshare.com.au/seo/
Next, it is absolutely critical that you avoid link 
farms and paid links. Building backlinks is hard 
work, however, taking the easy way out and using 
paid links is a sure way to Google doom. Don’t 
fall for those fast $5 fiverr backlink services or 
private blog networks such as Rank Hero. 
More info on: 
http://streamshare.com.au/seo/
As you can see, the world of SEO just keeps 
evolving and you need to adapt your methods of 
doing SEO if you want your site to remain penalty 
free and keep receiving free organic traffic. Once 
you follow the above tips, your site will definitely 
be Penguin 3.0 proof. 
More info on: 
http://streamshare.com.au/seo/

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A Guide To SEO After Penguin 3.0

  • 1. A Guide To SEO After Penguin 3.0
  • 2. Penguin 3.0 was finally released on October 17th, 2014 i.e. a full year since the release of Penguin 2.1. This has been a long awaited update among many webmasters whose websites were negatively affected by the Penguin last year. More info on: http://streamshare.com.au/seo/
  • 3. Meaning, even if you made the necessary changes to your website and removed spammy links disavowed the links that made you get the penalty in the first place, your site would not have recovered until Google refreshed the update for all the sites in its index. More info on: http://streamshare.com.au/seo/
  • 4. Unfortunately, not everyone is as lucky as the Penguin specifically targets the links on a website and if you have spammy links or links that are against Google’s TOS, then you will be penalized. A penalty means that your search engine rankings will drop. More info on: http://streamshare.com.au/seo/
  • 5. This last Penguin update is reported to have only affected approximately 1% of queries. Unfortunately, if you happened to only disavow bad links to your website within three weeks of the update (after 26th September, 2014) then you’d have been too late to avoid the effects of Penguin 3.0. More info on: http://streamshare.com.au/seo/
  • 6. So, exactly how do you go about doing SEO after Penguin 3.0? Well, the first thing you need to do is take a close and critical look at your website. Do you currently offer paid posts or paid links? The penguin is extremely focused on links and we all know that Google is against paid links and selling links in general. More info on: http://streamshare.com.au/seo/
  • 7. However, selling links on your website is a good way to make a monthly income. If you can avoid selling links, that would be best, however, if you insist on doing so, then make sure to use a “no follow” link. More info on: http://streamshare.com.au/seo/
  • 8. Another point to note is that Google’s penguin algorithm also cracks down on websites that offer excessive guest posting. You should therefore only allow a few guest posts from relevant and related websites and try to keep these links natural. More info on: http://streamshare.com.au/seo/
  • 9. This leads to my next point on the importance of anchor text variation. Anchor texts usually help search engines to determine what keywords the post or site is related to and was a huge factor that helped webmasters to rank for their desired keywords. More info on: http://streamshare.com.au/seo/
  • 10. Another common SEO method that many webmasters have been using to generate a lot of backlinks is the use of links within free products, widgets, Wordpress themes, plugins, infographics etc. This was once very effective as you were able to get large amounts of links from all types of websites that used your free product. More info on: http://streamshare.com.au/seo/
  • 11. Next, it is absolutely critical that you avoid link farms and paid links. Building backlinks is hard work, however, taking the easy way out and using paid links is a sure way to Google doom. Don’t fall for those fast $5 fiverr backlink services or private blog networks such as Rank Hero. More info on: http://streamshare.com.au/seo/
  • 12. As you can see, the world of SEO just keeps evolving and you need to adapt your methods of doing SEO if you want your site to remain penalty free and keep receiving free organic traffic. Once you follow the above tips, your site will definitely be Penguin 3.0 proof. More info on: http://streamshare.com.au/seo/