Google’s conversational search shows how well the search engine giant can handle natural language queries. It’s not about the initial question anymore (e.g., “Who is Nicki Minaj?”), but also the follow-up (e.g., “How old is she?”). This means the service needs to understand pronouns and the keywords users provide. The search engine giant recently made a minor upgrade for this now smarter conversational search. It now includes new features that make it easier for users to plan and travel. Consumers cannot only use their hotel confirmation to find nearby restaurants, but can also casually ask to book a reservation or view a menu—via OpenTable.

1. Google's Conversational Search:
It's Getting Stronger and Smarter
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2. Google’s conversational search shows how well the search engine giant can handle natural language
queries. It’s not about the initial question anymore (e.g., “Who is Nicki Minaj?”), but also the follow-up
(e.g., “How old is she?”). This means the service needs to understand pronouns and the keywords
users provide.
The search engine giant recently made a minor upgrade for this now smarter conversational search. It
now includes new features that make it easier for users to plan and travel.
Consumers cannot only use their hotel confirmation to find nearby restaurants, but can also casually
ask to book a reservation or view a menu—via OpenTable.
Here is an overview of the new features:
Location-Based
Conversational Search
Users can now search ask for locations
nearby by asking specifics, like “Google,
show me restaurants near this hotel.”
They do not need to say the name of
the hotel if the reservation info is
stored in their Google Mail.

3. Fast Reservations
From there, users can simply ask for the menu and make
a reservation with a simple voice command like,
“Google, reserve me a table at 8pm tonight.” Google will
then provide an already filled-up pop-up form for an
OpenTable reservation.
This feature will only work, however, if the
restaurant supports OpenTable and hasn’t
blocked the 8pm slot for a previous reservation.

4. Easy Directions
Once the users pay the bill, they can easily find
directions for an after-dinner party. They only need
to casually say, “Google, show me some bars near
this restaurant.” They can follow up with “Give me
directions to the first option.”
Without restaurants and hotels having a verified
Google+ local listing, however, users will not be able
to find them through a location-based conversational
search. According to experts, business establishments
should also be on OpenTable so they don’t miss
people looking to make a reservation via their mobile
device.
RESOURCES:
http://www.truelogic.com.ph/
http://searchengineland.com/google-upgrades-conversational-search-mobile-apps-205535
http://www.forbes.com/sites/jaysondemers/2014/11/05/how-voice-search-could-affect-the-future-of-
seo/