The document summarizes Instant Multimedia (IMM), an approach developed by HOC-LAB to create concise multimedia applications for communicating cultural heritage information. IMM applications take 1-4 weeks to produce at a cost of around €6,000 and are interactive and accessible through multiple channels. An example IMM application called 1001stories is described that tells stories on various cultural topics. Research indicates IMM can increase interest in and understanding of cultural institutions and their collections. IMM has also been used successfully in educational programs for schools.

1. INSTANT MULTIMEDIA A New Approach for Cultural Heritage Communication Nicoletta Di Blas – HOC-LAB, Politecnico di Milano (Italy)

5. Instant Multi-Media: Some Examples

6. Examples/1

9. What is Instant Multimedia?

13. A specific IMM package: 1001stories

19. 1001stories: the Data Entry Interface

20. The Cultural Impact of IMM

24. Instant Multi-Media in Schools

30. Conclusions & Future Work