Formed in 1887, our client is a long-standing leader in the pharmaceutical industry. Their mission is to provide patients with innovative medicines to treat serious illnesses and diseases. In 1999, our client received the National Medal of Technology for their contributions to humankind through pharmaceutical research and development.

1. EARTHCOLOR
Promoting Patient Adherence through
Multi-Channel Marketing
The Customer
Formed in 1887, our client is a long-standing leader in the pharmaceutical industry. Their mission is to provide
patients with innovative medicines to treat serious illnesses and diseases. In 1999, our client received the
National Medal of Technology for their contributions to humankind through pharmaceutical research
and development.
The
Challenge
A leading pharmaceutical company was looking for a way to engage patients suffering from a complex
disease with multiple treatment options. The marketing team had a vision to provide highly personalized
educational materials, call centers, web support and email reminders for taking their prescriptions. They
wanted to specifically target the individual patient’s needs and remove any barriers, from provider, to
pharmacy, to even personal reasons, that would keep the patient from taking their prescription as
recommended.
This pharmaceutical company wanted to “put a face on their brand” and create a dialogue between their
company and the patients who were taking their medications. They wanted to learn about each patient in
order to understand their challenges and promote better health to each unique individual. They also wanted to
improve the relationship between the physician and their patient by helping better educate the patient on the
need for treatment and their options.
The Marketing Teams’ Vision
1-800
Personalized Educational Materials
Web Support
Call Centers
Email Reminders

2. The
Solution
Recognizing the unique nature of this campaign,
we knew it would be a great fit for our automated
manufacturing for marketing (am4m) platform.
Starting with the integration of their various data
feeds we were able to build their print pieces
instantly. The pieces were then produced using
best-in-class print production and ORIS color
management to ensure brand and color consistency.
We also were able to implement integrity controls
that added bar-code scanning and custom design
artifacts to truly personalize and track every
individual piece. Each print piece required
die-cutting, tab-cutting, gluing and hand assembly
due to the highly personalized
nature of each piece.
IMPLEMENTED INTEGRITY CONTROLS
that added BAR CODE SCANNING
Each print piece required DIE CUTTING
...GLUING & HAND ASSEMBLY
The Results
As a result of the expedited print production and highly personalized elements of the collateral, overall patient
engagement increased significantly with 10-15% of prescribed patients registering for the adherence program.
This campaign is the 2nd leading driver of prescription write-ups and 90% of the patients enrolled in the
program are taking the medications as prescribed.
Request rates for program information have increased by 55% and the conversion rate for program enrollment
has risen by 30%. The open rates for program communications are double that of historical rates and patient
engagement is 17 times higher. The marketing team responsible for the brand state “The program creates a
tailored dialogue to specifically address patient needs and barriers. It addresses three strategic areas —
delivering key efficacy and safety information; empowering the patient with the means to talk effectively
to their doctor; and providing the comfort and support needed to ensure the patient successfully
begins therapy.”
Bottom Line
Overall this program has been a great success. Over 17,000 patients have requested personalized information
and with more than 3,000,000 patients affected by this disease, this program is sure to be a big part of
improving patient education and adherence.
For more information on the ways am4m can help you improve your own business, please visit am4m.com.