A guide to help a designer style your marketing materials

1. Style Guide

2. Overview
Structure Type
Each chapter has six major components: Paragraph and Character Styles are used throughout the document. Styles are detailed in the
following pages.
1. Chapter cover
2. Summary Headlines and body copy are in Helvetica Neue 55 Roman.
3. North America section
Copy in charts and tables, including titles, are in Helvetica Neue 57 Condensed or Helvetica Neue 77
4. EMEA section
Bold Condensed,
5. Asia Pacific section
6. Latin America section As there is no Euro symbol in the Helvetica font, Arial Regular is used instead wherever it appears.
(ASCII code keystroke for the Euro symbol is Alt+0128.)
Colors
Base: PMS 7463 C Tables
Bright: PMS 7461 C Tables use a Table Style called “Stroke every row”, and use Cell Styles. Cell Styles are detailed in the
Black following pages.
The 0.25 pt strokes are applied automatically with the Table Style. The 0.5 strokes must be applied
manually.
Grid
Margins: top, bottom and outside=1 inch. Inside=1.25 inch.
The basic grid is two columns with a 0.1875 in gutter.
Charts
Charts are one-column wide and are set in-line with the body text.
The majority of charts will be single data series plotted through time as a line chart. However, there
Master pages may be some with more than one data series, and a few bar charts.
Master pages have been applied to all pages as follows:
Chapter title page: A - title page
Summary single page: B1 - Summary page
Summary 2-page spread: B2 - Summary spread
All other pages: C - Standard
Style guide | 1

3. Title page
Chapter title Chapter titles start at 0.50 in
Paragraph style: Chapter title from the top of the page.
0.50 in
Font: Helvetica Neue, 55 Roman
Size: 30 pts
Television subscriptions The table of contents starts
at 2.65 in from the top.
Leading: 30 pts and license fees There is no footer on the
Color: Bright
chapter title page.
Photo is placed 0.3819 in
below contents.
2.65 in
178 Summary
Table of contents
Paragraph style: Chapter TOC 179 North America
Font: Helvetica Neue, 55 Roman
Size: 12 pts 191 Europe, Middle East, Africa (EMEA)
Leading: 13 pts 215 Asia Pacific
Color, page number: bright
Color, chapter title: base 232 Latin America
Note: The table of contents is automated. 4.8857 in
(The Table of Contents style is called “Chapter
TOC”.) After generating an updated TOC, a
tab character will need to be inserted manually
before each page number in order for everything
to align correctly.
10.75 in
11.00 in
1.00 in 9.00 in
0.75 in 8.75 in
Style guide | 2

4. Summary
Section title Section title starts at 0.50 in from
0.25 in
Paragraph style: Headline - Summary the top of the page. Body text
Summary 0.50 in
Font: Helvetica Neue, 55 Roman starts at 1.50 in from the top of the
Size: 16 pts page and ends by 9.5 in from the
Leading: 16 pts top. Columns have a 0.1875 in
Color: White 1.50 in gutter.
TV subscriptions and license fees Market size and growth by component
The television distribution market consists of revenues Subscription spending—the principal component of Footers are at 10.5 in from the top
generated by distributors of television programming the market, at $146.6 billion in 2008, 79 percent of the
to viewers. It includes spending by consumers on total—will increase at a 6.7 percent compound annual rate of the page.
Heading subscriptions to basic and premium channels accessed to $202.5 billion in 2013. Pay-per-view will total $4 billion
Paragraph style: Headlng 1 - Summary
from cable operators, satellite providers, telephone in 2013, down from $4.2 billion in 2008. Video-on-demand There is a 0.25 in white margin
companies, and other multichannel distributors; video-on- will rise from $4.6 billion in 2008 to $9.2 billion in 2013, a
Font: Helvetica Neue, 55 Roman demand (VOD); and television distributed to mobile phones 14.7 percent compound annual increase. Public TV license around the top, bottom and
Size: 12 pts
on a subscription basis. In North America, EMEA (Europe, fees will grow by 1.8 percent annually to $32.5 billion from outside edges of the color
Middle East, Africa), and Asia Pacific it also includes pay- $29.7 billion. Mobile TV subscription spending will be the
Leading: 13 pts per-view. In EMEA and Asia Pacific, public TV license fees fastest-growing category, from a small base, reaching $4.2 background. The color extends to
are also included. billion in 2013.
Color: White 8.25 in on single page Summary
Market size and growth by region Principal drivers sections. For two page Summary
We project the global television subscription and license In each region, the weak economy will lead to slower sections, the color on the left page
fee market will increase from $186.1 billion in 2008 to growth in 2009 and 2010, while the expected economic extends to 9.00 in and on the right
$252.3 billion in 2013, a compound annual growth rate recovery will drive spending during 2011–13. Subscribers
Body copy of 6.3 percent. Asia Pacific will be the fastest-growing upgrading from analog to digital multichannel video will page begins at 0.00 in. (That is to
Paragraph style: Body copy - Summary region, with a 10.5 percent compound annual increase, boost video-on-demand. VOD growth will largely come at the bound edges of the paper.)
Latin America will grow by 6.5 percent compounded the expense of pay-per-view. Free mobile TV services will
Font: Helvetica Neue, 55 Roman annually, and North America and EMEA are each expected cut into the potential for subscription spending on mobile
Size: 10 pts to expand at a 5.4 percent compound annual rate. North television. Internet protocol television (IPTV)—which
America and EMEA are virtually equal in size, at more than contributes to subscription spending, VOD, and pay-per-
Leading: 12 pts $74 billion in 2008. North America will rise to $97.3 billion view—will be the fastest-growing subscription technology Sample two page spread
Color: White in 2013, and EMEA to $96.7 billion. Asia Pacific will total
an estimated $45.4 billion in 2013, and Latin America will
in each region. In EMEA, free digital terrestrial television
(DTT) services will limit subscription spending. Summary
reach $13 billion. TV subscriptions and license fees
The television distribution market consists of revenues
Principal drivers
In each region, the weak economy will lead to slower
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nullums andrem vulputem veros am, vercilis ate conum
ex enis eriureet amet nim numsandre delisit dionsectet
velenit, senit accum zzriusto con utem adionsequi bla
iure tie mod tat ullam volorer aessit ipsustrud mod dui bla feuisl dolorti onseniamet ut in vel irit dunt aliquat, quat.
generated by distributors of television programming growth in 2009 and 2010, while the expected economic consed tem quisim do commy nim vel ent nibh eliquam Quam dolestrud mod mod digna feugait, venisit augait
to viewers. It includes spending by consumers on recovery will drive spending during 2011–13. Subscribers vulput alis er incil dio diam vel dolorem quat, volor ip autpat. Ut ad tie feum vel in vel ut lore tatie vent atue
subscriptions to basic and premium channels accessed upgrading from analog to digital multichannel video will exeraesse magna feuiscilla feugiat luptat. Tie magnis etue tem vulluptat, verat, sequis ex eugait prationsed tatiscilit
from cable operators, satellite providers, telephone boost video-on-demand. VOD growth will largely come at magna facil estin hendigna feugait utat nons elisciliquam ullandigna feugiam zzriurem vel ea feugait at lor sum niat,
companies, and other multichannel distributors; video-on- the expense of pay-per-view. Free mobile TV services will zzrit velessequat nit adionsenibh et il dolendionum iliqui se duipit nullaorem vel ex exero dolortionse del dolortis
demand (VOD); and television distributed to mobile phones cut into the potential for subscription spending on mobile blam, quipisi. ad dolestie doloree tumsan hent ulput utatum nonum
on a subscription basis. In North America, EMEA (Europe, television. Internet protocol television (IPTV)—which quat euis del ing el ullan eros nibh estrud dit lamcons aut
Middle East, Africa), and Asia Pacific it also includes pay- contributes to subscription spending, VOD, and pay-per- praesequat. Rem ero diat iure dipit vulluptat aliquamet,
per-view. In EMEA and Asia Pacific, public TV license fees view—will be the fastest-growing subscription technology Guerius cillute voloboreet sed magna aliquat iscipsum vendreet nulla con hendree
are also included. in each region. In EMEA, free digital terrestrial television tumsan volenisi tisit, quis am vullam do con hendit vulla
Quatie el dignim vullaore min henim iure essit la feugue
(DTT) services will limit subscription spending. atum vel eum venisis sequiss equat. Ecte eu facilluptat
dunt essed magnit illa feugiam, venim zzrit wisi esse
Market size and growth by region magna conullan eugiat utpat. exercilla amcore erat in henit volor inim quamet, veliquisis
Ugait praeseq uissi dipis do eum volor iriustisit, si.
We project the global television subscription and license Equiscil ex ea facidunt in etue exeros alit augiat, quat
fee market will increase from $186.1 billion in 2008 to It lam ver senim incipis sectet digniam doleniamet, sectem praesent numsan vulputpat. Ex enibh exero odolor sum Min vel enit wis nonse facinci ea alit iure veriure
$252.3 billion in 2013, a compound annual growth rate dit ver am vulputpatis adit vulput eros at. Nos alisit lor ad iriure dignibh ecte te esecte commolesequi ecte venis dolumsandre commy nulputpat nostion ulputating et
of 6.3 percent. Asia Pacific will be the fastest-growing endreet, velesenim veliquis nos nonum iuscin ver iriusto numsandiam dit praesti onulla con hent delis el utpatinis exerostrud min henissequis ad dolobor at, vel ulputat
region, with a 10.5 percent compound annual increase, core modolorero do cons do dolortin ut nissit venisi. exeraesenim vullaore tat. Ut amconulla feugait alit atueros iriure duisse venibh ex ea con erciduipit la feugue magna
Latin America will grow by 6.5 percent compounded nulpute te mod te dio eugait, volessed tion utpat. Et lobore faccum digna augiat niscilit alismod olortisis dit am
annually, and North America and EMEA are each expected dolorperos erat. Duipit venissenis eu feu feuis esequat quam eugait aci et augiatueros euisi blan hent alisis aute
to expand at a 5.4 percent compound annual rate. North
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America and EMEA are virtually equal in size, at more than Lum duismolore magnit dui bla facipsusci tate dolorer iustinc iduissit iure dipit aliquis am diam quat, alit alismolorero euipsum nulput utat wismod tat. Duisl
$74 billion in 2008. North America will rise to $97.3 billion commodolore magnit, veliquat. Ut in er am iriusto od volenim incidunt laor at. Bore te ming eummy nonsecte iuscidunt inisi blam, vel ulla cor sumsan ea commy nibh
in 2013, and EMEA to $96.7 billion. Asia Pacific will total mincincil iniatum dit augue faccum zzrit nisi tet alismodit, velit wisi. eu feu faccumsan henim euisit augait iliquatetum do odiat.
an estimated $45.4 billion in 2013, and Latin America will sis adiam iustio odiam quat do consequisl ut la autat, Consequisim dolenim dipit irit ver am nummodio dolenisim
Eleniam, quam, vel dolorpero od duis nim ipit, commy nibh
reach $13 billion. quam nulputat vel ut amet il dionse consed ent lumsan ver acil iure commy nos nis eugait wissis enibh ecte
eu facipit er alit nonsed te modit iriliqu issequi scidunt in
eu feugait eumsan eugait nim iuscipit vulput volor susto velenismodit dolobore deliquis do eu feu facilit, conulla
henisl eum dolessim venim ip ercipsum dolorero enibh
erilla commodit nosto dunt luptat, quat. Duis dit la feuis facing et, sequism odiat. Duipsum vel utem ex eriure
Market size and growth by component elisi bla faci tat. Ut nonumsandip exercin utetum am zzrit il
dolorpero eros ad essit irit in vendre ex ercin velenibh consed tat. Ut lorper si exeros am dolorem ex er aut vel
Data reference
exer ing exercin el utpatis ex ea feummodo dio essequatue
dolorpe riureetumsan vullutpatum quatum incidunt volent
Data for the global television subscriptions and license fee market by region and for the global television
Subscription spending—the principal component of elenit nonullutat iuscidunt er si.
the market, at $146.6 billion in 2008, 79 percent of the
Ore minit ut vulluptat. Unt erat nim iriustrud min ecte
total—will increase at a 6.7 percent compound annual rate
deliscilis nosto odolobo rperos nullandrem nibh eraesto od
to $202.5 billion in 2013. Pay-per-view will total $4 billion
tis nit aut lutat in hendre voloreet lam ipsum quatet nibh
in 2013, down from $4.2 billion in 2008. Video-on-demand
subscriptions and license fee market by component can be found within the Executive Summary on
euissit lan henim quatem incidunt ut il iusto eu faci et num
will rise from $4.6 billion in 2008 to $9.2 billion in 2013, a
del dio dolore minisi.
14.7 percent compound annual increase. Public TV license
Paragraph style: Data reference - Summary
fees will grow by 1.8 percent annually to $32.5 billion from Erilit veros nismodo lessequatue magna alit lorem
$29.7 billion. Mobile TV subscription spending will be the veniamconsed te mod eumsan exerci bla conumsandit, Data for the global TV subscriptions and license fee market by region and for the global TV subscriptions and
license fee market by component can be found within the "Executive summary" on page XX.
pages 37 and 38.
fastest-growing category, from a small base, reaching $4.2 quisl in henim ad digniam consecte dunt lute cortisi.
billion in 2013.
Font: Helvetica Neue, 75 Bold
Size: 10 pts
2 TV subscriptions and license fees | Summary 3
Leading: 12 pts
Color: White
Note: This sentence begins 1.15 in below
the bottom line of the Summary text. “Bright” 9.50 in
Character style is applied to this sentence.
“Bold bright” is applied to the chart title names.
There is an empty paragraph frame with a height
of 1.15 in on the paste board of the summary 178 10.50 in
page that can be used to measure distance 10.75 in
between text and reference manually. 11.00 in
0.50 in 8.25 in 9.00 in
0.25 in 8.00 in
Style guide | 3

5. Territory title page
Section title Section title starts at 0.50 in
Paragraph style: Headline from the top of the page.
North America 0.50 in
Font: Helvetica Neue, 55 Roman Body text starts at 1.50 in
Size: 16 pts from the top of the page and
Leading: 16 pts ends by 9.5 in from the top.
Color: Bright 1.50 in Columns have a 0.1875 in
The outlook in brief Overview
gutter.
• Growth in telephone company penetration will • Overall spending in North America will rise to $97.3
reinvigorate the subscription market once economic billion in 2013, growing at a 5.4 percent compound
conditions improve. annual rate. Footers are at 10.5 in from
Heading • The migration to digital will boost video-on-demand at • Subscription spending will total $88.8 billion in 2013, the top of the page.
Paragraph style: Headlng 1 the expense of pay-per-view. also a 5.4 percent compound annual increase.
Font: Helvetica Neue, 55 Roman • The development of a mobile TV standard in the United • Pay-per-view will decline by 1.2 percent compounded
States using the vacated ultrahigh-frequency (UHF) annually, falling to $2.9 billion in 2013.
Size: 12 pts spectrum will drive the mobile television market during
• Video-on-demand will pass pay-per-view in 2010 and
Leading: 13 pts 2011–13.
reach $4.7 billion in 2013, a 10.8 percent compound
annual increase.
Color: Bright
• Mobile TV will decline in the near term and then will
rebound with double-digit annual gains, rising to $852
million in 2013 for a 9.5 percent compound annual
increase. However, mobile TV revenues in North
America will not exceed their 2008 level until 2012.
Body bullet
Paragraph style: Body bullet
TV subscription and license fee market by component† (US$ millions)
Font: Helvetica Neue, 55 Roman
Size: 10 pts North America 2004 2005 2006 2007 2008p 2009 2010 2011 2012 2013
Leading: 12 pts Subscriptions 54,398 58,160 62,039 65,370 68,368 69,768 71,660 77,470 84,040 88,839
Pay-per-view 2,293 2,549 2,757 2,952 3,048 2,989 2,913 2,948 2,957 2,873
Color: Black Video-on-demand 1,034 1,339 1,741 2,348 2,819 2,926 3,055 3,563 4,193 4,714
Mobile TV — — 180 450 540 504 490 531 650 852
Total 57,725 62,048 66,717 71,120 74,775 76,187 78,118 84,512 91,840 97,278
†At average 2008 exchange rates.
TV subscription and license fee market growth by component (%)
2009–13
North America 2004 2005 2006 2007 2008p 2009 2010 2011 2012 2013 CAGR
Subscriptions 8.5 6.9 6.7 5.4 4.6 2.0 2.7 8.1 8.5 5.7 5.4
Pay-per-view 16.5 11.2 8.2 7.1 3.3 –1.9 –2.5 1.2 0.3 –2.8 –1.2
Video-on-demand 53.4 29.5 30.0 34.9 20.1 3.8 4.4 16.6 17.7 12.4 10.8
Mobile TV — — — 150.0 20.0 –6.7 –2.8 8.4 22.4 31.1 9.5
Total 9.4 7.5 7.5 6.6 5.1 1.9 2.5 8.2 8.7 5.9 5.4
9.50 in
Television subscriptions and license fees | North America 179 10.50 in
11.00 in
*These left and right margin measurements
are for a right facing page. Left and right margin
measurements will be reversed on a left page. 1.00 in* 9.00 in
8.50 in*
Style guide | 4

6. Spreads and footers
All text on secondary
pages starts at 1.50 in
from the top of the page
and ends by 9.5 in from
Mobile TV
1.50 in the top. Columns have a
Pay-per-view to IPTV, and as the analog cable market continues to • Wireless carriers are expected to work with manufactur-
• In addition to its on-demand nature, VOD is more
contract. For the forecast period as a whole, pay-per-
• Mobile TV began in the United States in 2006. In
ers to provide handsets for DTV—in addition to hand- 0.1875 in gutter.
view spending in the United States will fall at a 1.2 sets accommodating MediaFLO or MobiTV—because
appealing than pay-per-view because it gives viewers Canada, Rogers and Bell offer video clips, but the
percent compound annual rate to $2.75 billion in 2013 DTV will not overload wireless networks.
take-up is currently limited.
control with respect to pause, fast-forward, and rewind
features. Cable operators and telephone companies
from $2.92 billion in 2008.
• MobiTV in the United States has a service used by a
• Currently, mobile television consists principally of a Footers are at 10.5 in from
are promoting VOD and putting much less emphasis on
pay-per-view. Cable operators in Canada are pushing
• Canada is a bit behind the US with respect to its pay-
per-view market. Pay-per-view spending has grown at
number of wireless providers, including Sprint Nextel
limited number of cable channels and a few specialized
mobile services from broadcasters. DTV would essentially the top of the page.
and Alltel. Verizon Wireless introduced a live mobile TV
VOD so they can supply content and insert advertising double-digit rates through 2008, while in the US the be a simulcast of a television station’s programming,
service in 2007 using the MediaFLO technology from
they can sell. market has been advancing at single-digit rates for the which is not now available.
Qualcomm. AT&T entered the market in 2008 also using
past three years. We expect the economy to cut into
• New movies are featured on VOD and are less MediaFLO. Mobile TV through MediaFLO was available • While mobile DTV has the potential to significantly
pay-per-view in Canada during the next three years
frequently available on pay-per-view. Pay-per-view on in more than 50 markets in 2008. expand the mobile television market, it may cut into
and project modest annual declines of 0.8 percent.
cable is becoming largely an adult movie service. subscription spending. Mobile subscribers currently
The pay-per-view market will then stabilize during 2012 • The analog shutoff will open up spectrum for mobile
pay around $15 per month for the service. Mobile
• Satellite providers are still featuring mainstream recent and 2013, and improved economic conditions will television. MediaFLO acquired spectrum on channels
DTV is likely to be offered for free on an advertiser-
releases on pay-per-view. Similarly, analog cable provide an upward lift, while the migration away from 55 and 56 in some markets and will be able to
supported basis. Competition from free services will
subscribers still have a traditional, if limited, pay-per- satellite and analog cable will put downward pressure broadcast on those channels without interfering
cut into the paid market.
view menu. on spending. Canada’s pay-per-view market will remain with television channels that will have vacated that
essentially flat during the next five years, edging down spectrum. Power levels can be raised without concern • The business model for mobile television is evolving.
• In the United States, spending on pay-per-view during to $123 million in 2013 from $125 million in 2008. about interference, and the reach of the signal will be We expect that it will ultimately resemble the house-
the next two years will decrease, reflecting the impact enhanced. In Los Angeles, for example, MediaFLO hold-based television market in which free and paid
of the economy. We look for the market to stabilize • Pay-per-view in North America will fall at a 1.2 percent
is expected to be able to reach 94 percent of the services exist side by side, with premium content and
during 2011–12 as economic conditions improve, and compound annual rate to $2.9 billion from $3 billion
population when full power can be used, compared a larger array of channels offered on a paid basis.
then to decline at an accelerated rate in 2013 as the in 2008.
with reaching 52 percent of the population in 2008.
satellite market takes a downward turn, losing share • In 2008, spending on mobile television subscriptions in
• Meanwhile, television stations are looking to create a the United States totaled an estimated $540 million. We
new mobile digital television (DTV) standard using the expect that total to decline during the next two years,
Pay-per-view market† (US$ millions) UHF spectrum assigned to them in preparation for in part because of consumer cutbacks in response to
the analog shutoff. The Open Mobile Video Coalition the declining economy and in part due to the shift from
(OMVC), a consortium of station groups, is driving the paid to free services.
North America 2004 2005 2006 2007 2008p 2009 2010 2011 2012 2013
standards effort and conducting field tests.
United States 2,228 2,474 2,659 2,840 2,923 2,865 2,790 2,826 2,835 2,750 • We look for the market to rebound during 2011–13
• In late 2008, the Advanced Television Systems because of an improved economy and the development
Canada 65 75 98 112 125 124 123 122 122 123
Committee approved the mobile DTV specification as of a recognizable hybrid market in which people be-
Total 2,293 2,549 2,757 2,952 3,048 2,989 2,913 2,948 2,957 2,873 a Candidate Standard, which means that broadcasters come accustomed to using their wireless devices for
can use that standard to provide live mobile broadcasts television on a free basis and are willing to pay for
†At average 2008 exchange rates.
on their existing spectrum. Gannett, a member of access to premium content or for services that provide
the OMVC, announced it plans to launch mobile DTV more channels.
service in Atlanta and Denver.
• We expect US mobile subscription spending to fall to
Pay-per-view market growth (%) • An advantage of DTV is that it operates like a television $486 million in 2010 and then to rise to $810 million in
2009–13
signal, where the same broadcast can be received 2013, 8.4 percent higher on a compound annual basis
North America 2004 2005 2006 2007 2008p 2009 2010 2011 2012 2013 CAGR by an unlimited number of viewers, rather than as a than in 2008.
wireless signal, whereby transmissions to each user
United States 16.6 11.0 7.5 6.8 2.9 –2.0 –2.6 1.3 0.3 –3.0 –1.2
consume bandwidth.
Canada 10.2 15.4 30.7 14.3 11.6 –0.8 –0.8 –0.8 0.0 0.8 –0.3
Total 16.5 11.2 8.2 7.1 3.3 –1.9 –2.5 1.2 0.3 –2.8 –1.2
9.50 in
188 Television subscriptions and license fees | North America 189 10.50 in
0.50 in 8.00 in 1.00 in 8.50 in
Left footer Right footer
Paragraph style: Footer - left Paragraph style: Footer - right
Font: Helvetica Neue, 55 Roman Font: Helvetica Neue, 55 Roman
Size: 9 pts Size: 9 pts
Leading: Auto Leading: Auto
Color, page number: Bright Color, chapter reference: Base
Color, PwC and document title: Base Color, page number: Bright
Note: Left footer contains page number Note: Right footer contains chapter title, territory, and page
number. Chapter title and territory is added to the “Section Marker”
box under “Numbering and Section Options”.
Style guide | 5

7. Tables—cells and columns
Table title Columns
Cell stroke: None The first column in all tables should be widened
Color: Bright to the vertical guide near the left, (-6.9 in for left
pages, 2.6 in for right pages). Columns are then
Note: A 1 pt paragraph rule is included in the
evenly distributed to the right margin.
Paragraph Style for table and chart titles.
Subscription satellite penetration of TV households (%)
EMEA 2004 2005 2006 2007 2008p 2009 2010 2011 2012 2013
Western Europe
Austria 49.5 49.4 48.3 47.1 46.4 45.8 45.3 44.7 44.2 43.7
Belgium 5.9 5.7 5.8 4.7 5.1 5.0 4.9 4.8 4.9 4.8
Denmark 11.9 13.1 13.8 14.6 15.7 16.5 17.2 17.5 17.9 18.2
Finland 7.0 7.5 8.5 9.0 10.3 10.8 11.4 12.5 13.1 14.2
France 16.7 16.8 16.8 16.8 16.9 16.8 16.7 17.0 17.2 17.4
Germany 2.2 2.2 2.4 2.5 2.7 2.6 2.6 2.7 2.8 3.0
Greece 6.7 7.3 8.3 9.2 9.5 9.7 10.3 11.3 12.5 14.0
Table cell strokes Ireland 28.7 29.7 30.6 31.5 32.5 32.7 32.9 33.8 35.2 36.6
Top stroke: 0.0 pt Italy 14.3 16.0 17.5 19.0 20.1 20.3 20.4 21.4 22.8 24.9 Table distance
Center strokes: 0.25 pt
Netherlands 8.6 9.9 10.1 9.7 9.6 8.8 8.1 7.6 7.2 6.7 Space above and below tables: 0.3819 in
Norway 30.4 31.5 32.5 34.7 35.0 35.3 35.1 34.0 32.9 31.8
Center stroke between territory Portugal 4.6 5.1 5.7 6.0 6.3 6.6 6.9 7.2 7.5 7.8 There is one line-space between two tables.
group total and territory group: 0.5 pt Spain 11.0 12.8 13.1 13.0 12.8 12.5 12.4 12.3 12.2 12.5 The “Exhibit” Paragraph Style appled to the
Top and bottom strokes of table total: .05 pt Sweden 17.2 18.2 18.2 18.4 18.5 18.5 18.5 18.7 18.9 19.2 tables and the line-space between them will
Bottom stroke: 0.0.pt Switzerland 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
give the correct distance. There is an empty
United Kingdom 28.5 29.5 31.9 34.0 35.4 36.1 36.3 36.6 37.2 37.8
Stroke color: Bright paragraph frame with a height of 0.3819 in on
Western Europe total 13.7 14.4 15.1 15.7 16.2 16.2 16.3 16.5 16.9 17.5
Central and Eastern Europe the paste board of the title page that can be
Czech Republic 11.8 13.0 14.1 15.2 16.3 16.5 17.1 18.1 19.0 20.0 used to measure distance between text and
Hungary 10.5 13.0 14.0 14.1 14.0 13.9 14.0 14.9 16.0 17.2 tables manually.
Poland 8.2 11.2 14.9 23.7 33.2 35.0 35.6 36.2 37.2 38.2
Romania 0.0 2.2 9.1 25.3 29.4 29.6 29.9 30.3 31.0 32.4
Russia 2.4 3.7 4.4 4.9 5.3 5.6 6.0 6.8 8.1 9.6
Turkey 5.4 5.9 6.7 7.2 7.7 7.8 8.0 8.4 9.1 9.8
Central and Eastern
Europe total 4.3 5.7 7.4 10.1 12.0 12.5 12.9 13.6 14.6 15.8
Middle East/Africa
Israel 25.0 27.6 29.6 31.9 33.5 33.7 33.8 35.0 36.0 37.0
Table cell insets
Saudi Arabia/Pan Arab† — — — — — — — — — —
Cell inset top and bottom: 0.0625 in South Africa — — — — — — — — — —
Cell inset left and right: 0.0 in Middle East/Africa total 1.0 1.2 1.3 1.4 1.5 1.5 1.6 1.6 1.7 1.8
Cell inset top—Source row only: 0.125 EMEA total 10.3 11.3 12.3 13.8 14.8 15.0 15.2 15.6 16.2 17.0
Note: Does not include free-to-air satellite households.
†Comprises Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Syria, and the United Arab Emirates.
Television subscriptions and license fees | EMEA 205
Style guide | 6

8. Tables—type
Table title Historical column headings
Cell style: Exhibit head Cell style: Right align - Exhibit data
Paragraph style: Exhibit Head Paragraph style: Exhibit Column Head
Font: Helvetica Neue, 57 Condensed Font: Helvetica Neue, 77 Bold Condensed
Size: 12 pts Size: 9 pts
Leading: 12 pts Leading: 9 pts
Color: Bright Subscription satellite penetration of TV households (%) Color: Black
Note: A paragraph rule is included in the EMEA 2004 2005 2006 2007 2008p 2009 2010 2011 2012 2013
Western Europe
Paragraph style. Forecast column headings
Austria 49.5 49.4 48.3 47.1 46.4 45.8 45.3 44.7 44.2 43.7
Belgium 5.9 5.7 5.8 4.7 5.1 5.0 4.9 4.8 4.9 4.8
Cell style: Right align - Exhibit data
Territory heading Denmark 11.9 13.1 13.8 14.6 15.7 16.5 17.2 17.5 17.9 18.2 Paragraph style: Exhibit Column Head Accent
Cell style: Left align - Exhibit row head Finland 7.0 7.5 8.5 9.0 10.3 10.8 11.4 12.5 13.1 14.2 Font: Helvetica Neue, 77 Bold Condensed
Paragraph style: Exhibit Row Head Accent Bold France 16.7 16.8 16.8 16.8 16.9 16.8 16.7 17.0 17.2 17.4 Size: 9 pts
Font: Helvetica Neue, 77 Bold Condensed Germany 2.2 2.2 2.4 2.5 2.7 2.6 2.6 2.7 2.8 3.0
Leading: 9 pts
Greece 6.7 7.3 8.3 9.2 9.5 9.7 10.3 11.3 12.5 14.0
Size: 9 pts Color: Bright
Ireland 28.7 29.7 30.6 31.5 32.5 32.7 32.9 33.8 35.2 36.6
Leading: 10 pts Italy 14.3 16.0 17.5 19.0 20.1 20.3 20.4 21.4 22.8 24.9
Color: Bright Netherlands 8.6 9.9 10.1 9.7 9.6 8.8 8.1 7.6 7.2 6.7
Historical data
Norway 30.4 31.5 32.5 34.7 35.0 35.3 35.1 34.0 32.9 31.8
Cell style: Right align - Exhibit data
Territory group (if used) Portugal 4.6 5.1 5.7 6.0 6.3 6.6 6.9 7.2 7.5 7.8
Paragraph style: Exhibit Data
Cell style: Left align - Exhibit row head Spain 11.0 12.8 13.1 13.0 12.8 12.5 12.4 12.3 12.2 12.5
Sweden 17.2 18.2 18.2 18.4 18.5 18.5 18.5 18.7 18.9 19.2 Font: Helvetica Neue, 57 Condensed
Paragraph style: Exhibit Row Head Accent
Switzerland 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Size: 9 pts
Font: Helvetica Neue, 57 Condensed United Kingdom 28.5 29.5 31.9 34.0 35.4 36.1 36.3 36.6 37.2 37.8 Leading: 10 pts
Size: 9 pts Western Europe total 13.7 14.4 15.1 15.7 16.2 16.2 16.3 16.5 16.9 17.5
Color: Black
Leading: 10 pts Central and Eastern Europe
Color: Bright Czech Republic 11.8 13.0 14.1 15.2 16.3 16.5 17.1 18.1 19.0 20.0
Hungary 10.5 13.0 14.0 14.1 14.0 13.9 14.0 14.9 16.0 17.2 Forecast data
Country Poland 8.2 11.2 14.9 23.7 33.2 35.0 35.6 36.2 37.2 38.2
Cell style: Right align - Exhibit data
Romania 0.0 2.2 9.1 25.3 29.4 29.6 29.9 30.3 31.0 32.4
Cell style: Left align - Exhibit row head Paragraph style: Exhibit Data Accent
Russia 2.4 3.7 4.4 4.9 5.3 5.6 6.0 6.8 8.1 9.6
Paragraph style: Exhibit Row Head Turkey 5.4 5.9 6.7 7.2 7.7 7.8 8.0 8.4 9.1 9.8
Font: Helvetica Neue, 57 Condensed
Font: Helvetica Neue, 57 Condensed Central and Eastern Size: 9 pts
Europe total 4.3 5.7 7.4 10.1 12.0 12.5 12.9 13.6 14.6 15.8
Size: 9 pts Leading: 10 pts
Middle East/Africa
Leading: 10 pts Israel 25.0 27.6 29.6 31.9 33.5 33.7 33.8 35.0 36.0 37.0
Color: Bright
Color: Black Saudi Arabia/Pan Arab† — — — — — — — — — —
South Africa — — — — — — — — — —
Source and notes
Territory group total (if used) Middle East/Africa total 1.0 1.2 1.3 1.4 1.5 1.5 1.6 1.6 1.7 1.8
Cell style: Source
Cell style: Left align - Exhibit row head EMEA total 10.3 11.3 12.3 13.8 14.8 15.0 15.2 15.6 16.2 17.0
Paragraph style: Source Note
Paragraph style: Exhibit Row Head Bold Note: Does not include free-to-air satellite households.
†Comprises Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Syria, and the United Arab Emirates. Font: Helvetica Neue, 57 Condensed
Font: Helvetica Neue, 77 Bold Condensed
Size: 8 pts
Size: 9 pts
Leading: 10 pts
Leading: 10 pts Television subscriptions and license fees | EMEA 205 Color: Black
Color: Black
Character style applied to
Territory total the word “Note”: Italic condensed
Cell style: Left align - Exhibit row head Font: Helvetica Neue, 57 Condensed Oblique
Paragraph style: Exhibit Row Head Accent Bold
Font: Helvetica Neue, 77 Bold Condensed
Size: 9 pts
Leading: 10 pts
Color: Bright Style guide | 7