1. Edward Prasetyo Nugroho

2. Core
Brand
Potential
Brand
Others
Brand
100% 100%
50%
95%
45%
10%
VOLUME PREVIEW
Target Actual
Visibility
Core
Brand
Visibility
Potential
Brand
Visibility
Others
Brand
30%
60%
70%
40%
20%
20%20%
20% 5%10%
20%
5%
Visibility Brand
None Low Medium High
Availaibility
Core Brand
Availaibility
Potential
Brand
Availaibility
Others Brand
90%
80%
30%
Availaibility
Contribution at Area is not optimum on KPI Performance

3. Availaibility
Core
Brand
Availaibility
Potential
Brand
Availaibility
Others
Brand
90%
80%
30%
Availaibility
20
%
80
%
40
%
None
OOS
Repeat Buying
1.Penetrate None Available
Outlet
2.OOS Minimize with increase
Repeat buying
3.Stick Selling on Outlet
Repeat buyer ( focus on
nearby outlet none available &
OOS )
4.POSM for Penetrate Brand
1.Sticker List on Cigarette Cabinet Outlet for Increasi Visibility Attention
2.Stick Selling Can / Place with Price Label
3.Mini Event : Chess, Mini Games to increase stick selling, prompt awareness to customer
4.POSM additional : Cigarette Cabinet,Sun Screen, Tin Can Stick Selling, Mini Program Stock &
Visibility with weekly reward
5.Change Call Cycle & Route Plan
Focus,Proses,Hard Work, Relationship, Attention is a Key

4. Availaibility Core
Brand Before
Availaibility Core
Brand After
Availaibility
Potential Brand
Before
Availaibility
Potential Brand
After
Availaibility
Others Brand
Before
Availaibility
Others Brand
After
90% 98% 80% 97%
30%
65%
Availaibility
Availaibility
Visibility
Core
Brand
Visibility
Potential
Brand
Visibility
Others
Brand
10%
20%
50%
20%
30%
30%
40%
25%
10%30% 25%
10%
Visibility Brand
None Low Medium High
Core Brand Potential Brand Others Brand
100% 100%
50%
100%
85%
30%
VOLUME GROWTH
Target Actual
Increase will be extend with focus & support