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1. SocialMarketingStrategyReport
How to Use Your
Fan Page to Grow
Your Business
on Facebook (tm)
4 Top Fan Page
Marketing Strategies
By Jason Deitch
* Facebook and f icon are registered trademarks of Facebook
facebook.com/FanPageGenerator

2. SocialMarketingStrategyReport
Facebook is a phenomenon
Is your business on it yet?
You’ve heard about it, read message, product, service or
about it, perhaps even signed cause out to more people, in less
up for it... It’s Facebook. time with less effort and lower
cost.
The world’s fastest growing
social network. With over 400 Facebook allows your business
million registered users and or cause to benefit from free,
growing at an unprecedented referral-based, viral-marketing
rate. Facebook is changing the like never before.
rules of social networking, the
Internet and marketing all at Approximately half of all
the same time. Facebook users login to their
Facebook accounts at least 1x
You might be skeptical, you per day to check their ‘News
might even say you’re not Feed’ for status updates from
interested in being social online. their friends and fan pages.
That’s ok. I understand
It’s been reported that
What you cannot ignore is that Facebook now directs more
there has never been a more traffic than Google. Is your
powerful tool to get your business on Facebook yet?
facebook.com/FanPageGenerator

3. SocialMarketingStrategyReport
Facebook fan pages When they find you on
Facebook, what will
Stand out from the crowd they see?
Facebook created fan pages for businesses to interact The longer you are on Facebook the more your fans will
with Facebook users. Any business, public figure, interact with your fan page. When that happens, more
celebrity or cause can create a free Page on Facebook. of your fans friends will find out about you.
Pages are filled with a host of great standard features The question is when they find you on Facebook, what
that allow you to share: news, events, special will they see?’
announcements, photos, videos, discussions and much
more as an integral part of what Facebook refers to as How will you welcome new visitors to your fan page?
the social graph.
What will their first impression of you and your
That means your fan page status updates will company be?
automatically appear in many of your fan’s News Feed.
That’s good news. What invitation, compelling offer or call to action would
you like your new visitors to read, hear and see?
In really simple terms, you can now stay in touch with
your fans for free. As Malcolm Gladwell describes in ‘Blink’ we all have an
internal computer that unconsciously processes large
The more value you offer on your fan page, the more amounts of data to instantly make decisions. How will
popular it can become. your business stand out from the crowd?
facebook.com/FanPageGenerator

4. SocialMarketingStrategyReport
Custom landing pages Have you found yourself
asking: ‘ How can my
Make fan pages work fan page make me
money?’
There is no one size fits all solution. Every business Here are 4 top marketing strategies to consider
has a slightly different approach to the 3 fundamental integrating into your landing page on Facebook. You
ways you can grow your business. can use your landing page to:
1. More new customers/patients 1. Drive more traffic to your website.
2. Who spend more per transaction/visit 2. Generate more new leads and build your email list.
3. Who remain your client for a longer period of time 3. Impress your clients with professional video
4. Sell your product on your fan page landing page.
Improve your results in any one of these areas and
your business will grow. Improve your results in two Let’s look at how it works...
or more areas and your business will grow
exponentially.
facebook.com/FanPageGenerator

5. SocialMarketingStrategyReport
Looking to drive more
Drive more traffic traffic to your website?
SEO + Optimize your website
SEO using your
Facebook fan page
If you have an website you’ve invested time, energy If done correctly, it’s likely your fan page will receive
and money building then your primary objective may higher organic search engine ranking than your
be to drive more traffic to your website. website will.
Did you know that top search engines including That’s all in addition to the free referral-based, viral-
Google, Yahoo! and Bing now offer real time search marketing you’ll benefit from by having an active fan
results by indexing the updated content on your page on Facebook.
Facebook fan page? The more activity on your fan
page the better the ranking.
In addition, the information box, information tab
along with photos and videos added by any
administrator of the page will also be indexed.
facebook.com/FanPageGenerator

6. SocialMarketingStrategyReport
Experienced marketers
Generate new leads know the value of email
list building. Now you
Build your email list can build your list using
the world’s fastest
growing social network.
The keys to successful business today, as it has always When done correctly, email marketing has been found
been, is based on trust and relationships. to be extremely effective. The question is how do you
build a quality list that consistently grows over time
One of the most powerful tools of the past decade for without having to spend a lot of time or money?
staying in touch with people has been email.
Fan Page Generator makes list building easy and
Although most of us hate spam, most of us do love effective with their custom Facebook landing pages and
having news, special offers and updates come to us patent pending Lead Capture Dashboard. Think of it
when we opt-in or request it. as Facebook email.
For businesses that means having something of value to 1. You receive an email notice of a new lead/opt-in.
offer people or incentivize them to want to share their 2. You choose easy 1-click reply via email or Facebook
email address with you. Typically it requires you to Connect.
share some sort of valuable information, event or 3. Easy custom integration with popular third-party
personal access along with the ability to easily opt-out auto-responder programs or export your leads for
at any time. future use.
facebook.com/FanPageGenerator

7. SocialMarketingStrategyReport
Create a professional
Impress with professional video ‘documercial’ to
introduce yourself,
First impressions matter demonstrate your
product, share
testimonials and more.
Video on the web has become an important way to The Internet levels the playing field for everyone. It
introduce yourself, your product, service, business, used to be that YouTube was ‘the’ place to post your
product or cause to others. video. Now you can add your Facebook fan page to
the top of the list.
Video is now known as ‘rich content’ because it adds a
richness to the user experience but you may want to With video you can personally welcome visitors,
think of video as a preferred format because it can introduce yourself, demonstrate your product or
make you rich. service, share testimonials and create a connection
with people that is superior to text and graphics alone.
Think about it, we often feel more connected to
people, places or things we have a visual experience Some believe all you have to do is pull out your
with. Historically, that is what has made traditional inexpensive video camera and upload it.
television advertising so effective.
It’s my belief that you never have a second chance to
Previously, only big companies could afford to get make a great first impression. Put your best face
their message broadcast to the public using forward by using an affordable professional video
professional video, until now. service that can shoot on location at your place of
business.
facebook.com/FanPageGenerator

8. SocialMarketingStrategyReport
It’s never been
Turn fans into customers easier to benefit
from free referral-
Sell your product on your fan page based viral-
marketing
Whatever you sell on the Internet you can sell better on When people land on your fan page for the very first
your fan page. Why? Because of the viral nature of time you have an opportunity to welcome them,
Facebook. impress them with your welcome video or media
appearance and have a ‘buy now’ button linking
Research shows that most people search the Internet directly to Amazon.com or your shopping cart.
before purchasing. These days not only do they search
the Internet they check with their social network for Customer conversations should be going on about each
feedback, recommendations and referrals. of your products or services not just your business in
general. It may seem like more work at first but
The latest trend in selling on Facebook is to create a ultimately you want to encourage as much dialogue and
series or web of custom fan pages for each of your interaction on Facebook about each of your products as
products. you can.
For example: Several N.Y. Times bestselling authors I Consider multiple ‘buy now’ fan pages like having
work with have created a main fan page for themselves multiple retail locations or multiple branded websites.
as authors and then create individual fan pages for each You have greater reach and increased capacity to
of their books, movies, events or coaching services. attract more new clients and sell more of your products.
Why does this make sense? Check out samples at: FanPageGenerator.com/Gallery
facebook.com/FanPageGenerator

9. SocialMarketingStrategyReport
The low cost and
It’s not a question of if, but when high impact of
social marketing
Be there before your competition is means that sooner
or later, everyone
will be using it.
Typically it’s today’s most successful business owners By the time someone else has run the experiment and
who use the excuse that they are too busy to bother determined an accurate ROI they are likely already on
with untested new trends, yet to be proven. to the next innovation looking to stay ahead of the
curve before competitors figure out what works now.
It’s not easy to determine where to invest your valuable
resources. Success depends on making sure you focus If you are stuck trying to decide whether to take action
your time and money in areas you are sure to find the or not, my recommendation is to try and think
greatest return on investment. different. Instead of asking about your ROI, consider
asking what your COI will be?
In fact, the traditional knee-jerk response to innovative
(often disruptive) technologies is to filter the decision What’s COI? Cost of Inaction. What will it cost you to
through the question ‘what’s the ROI?’ not take action? What will happen if others dare to be
different and focus on being there first? What will it cost
It’s not that it’s a bad question or that it’s not an your company if your competition becomes the
important concept to consider but asking about the industry leader before you do.
ROI implies that something has been done by others
for a long enough period of time along with adequate In business, the only constant is change. Don’t follow
resources invested in calculating the investment and the leader, be one.
return.
facebook.com/FanPageGenerator

10. SocialMarketingStrategyReport
Facebook allows
What’s friendcasting? you to benefit from
Viralocity,
Free referral-based viral-marketing that’s viral
marketing with
velocity...
Whenever someone interacts with your fan page, Here’s how it works:
Facebook automatically notifies that person’s friends
through their news feed. 1. A person finds you on Facebook and becomes a fan.
The average Facebook user has 130 friends at this time. 2. That person’s friends are automatically notified that
they became a fan of your fan page.
That means that the more people who interact with
your fan page, the more people will find out about you, 3. The friend is curious about what you are up to, clicks
from their friends, virally, for free... the notification link and lands on your fan page.
That’s every business owner’s dream come true. 4. That person is impressed with what they see when
they land on your fan page and becomes a fan.
5. Repeat step 2-3-4.
facebook.com/FanPageGenerator

11. SocialMarketingStrategyReport
Super charge your results Add a custom landing
page and marketing
How to go from good to great power tools offered by
Fan Page Generator
The key to success on Facebook is offering authentic 2. Generate new leads and build your email list
value that generates positive dialogue and enthusiastic 3. Impress visitors with professional video
interaction. 4. Sell your product on Facebook
I’m not saying it’s easy to do, but it is that simple. Fan Page Generator can help you...
Facebook offers you the opportunity to get your Learn how others are growing their businesses on
message out to hundreds of millions of people Facebook using Fan Page Generator by visiting the FPG
worldwide or specifically to your local target market. Gallery at: FanPageGenerator.com/Gallery.
Either way, if you want to maximize the investment of Learn about the simple custom design process at:
time, energy and money you put into your Facebook FanPageGenerator.com/How
fan page then make sure your fan page has the
functionality it needs to succeed. Find answers to frequently asked questions at:
FanPageGenerator.com/faqs
That’s what Fan Page Generator can do for you.
Generate yours today at:
Whether you want to: FanPageGenerator.com/Order
1. Drive more traffic to your website
facebook.com/FanPageGenerator

12. SocialMarketingStrategyReport
About the author
Jason Deitch
Jason Deitch has been following the social networking
phenomenon, specifically Facebook, since 2005 when his
wife became Facebook’s first Director of Marketing. At that
time, Facebook had less than 1 million users and was
limited to college and high school students.
Since then, Jason has passionately studied the evolution of
Facebook’s social graph and its’ implications for businesses
to use as an appropriate and effective marketing tool.
Jason graduated with honors from Northeastern University
’91 with a major in Marketing. He has started and operated
multiple businesses primarily focused in the wellness
industry. He is the national bestselling co-author of the
book: Discover Wellness: How Staying Healthy Can Make You Rich.
Presently, Jason is the founder of Fan Page Generator, the
#1 leading custom landing page design firm for Facebook
fan pages and provides coaching and marketing consulting
to a limited number of private clients.
facebook.com/FanPageGenerator