7. What is a kindergarten?
Kindergarten is an educational activity
designed for children under school age.
Kindergartens are approved according to
guidelines in the law relating to kindergartens,
Act of 1 January 2006
Co je mateřská školka?!?
fredag 21. september 12
8. ... the dark
side of the
web
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9. 1 % of the content
3 millionmillion pagesnever
10 pages have
represents 99 % of the
been visited
page views
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10. Why less is more ...
... so deleting a little could
improve things a lot!
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23. ✓Redesigned the frontpage for the most
important user tasks
✓Deleted almost every piece of content that
wasn’t relevant product information
✓The use of the Loan Calculator increased by
236 %
✓The traffic to important product and service
information increased by 520 %
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24. The value of
your content ...
... it’s not about quality
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25. Content ✓ The text is
understandable
quality
✓ Scannable
✓ Unique selling points
✓ Prioritized
✓ Has calls to action
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26. – Hey Gordon, we need a website
– Make sure it has lots of scannable
content and bulleted lists, Bud!
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27. – This website idea of yours
better make us a shitload of
money, or I'm gonna tear your
eyeballs out and I'm gonna
suck your fucking skull!
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28. Business
User tasks
goals
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29. If the content doesn't
support a business goal
AND a user task, it is
USELESS!
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30. Well written
Useless Valuable
Irrelevant Relevant
Very useless Useless
Not well written
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31. Content analysis -
figure out the value of
your content
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38. Reason No
12
Links to relevant information/files 8
10
Enough information 2
8
Well written 6
6
Good title 4
4
Easy to read 4
2
Relevant pictures 6
0
Most important stuff first 3
Total 10
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50. – As soon as you’ve decided that
your website needs a piece of
content, prepare for how to
create, improve, and delete it.
Paraphrasing Kristina Halvorson
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56. – The theory was: buy the tool,
train people to use it, and
watch them go.
– If ever there was a disastrous
non-strategy, it is distributed
publishing.
Gerry McGovern
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