ShopEat turns ANY recipe into a shopping list to your mobile device. We have a successful Beta testing in Israel (iOS + Android) Our seamless solution works on any recipe website with no interaction or need to involve the 3rd party website owner. We focus on creating shopping lists by API and give developers connect their food blogs and apps to on-line shopping.

1. ®

2. Please show the next slide to your wife

3. The Problem
Converting a recipe into a shopping list is annoying!

6. The Solution
ShopEat converts any recipe into a shopping list on your phone

7. Business Model
Personalized promotions for brands and products

8. Market Trends
“On-line food purchases will be 5X bigger within 7 years”
“Recipe websites are on top for in-store mobile searches”

9. Addressable Market
84% of smartphone users integrate their mobile phone into
their grocery shopping in some way
Before going to store, 36% of consumers research grocery purchases
online, mostly in Recipes site (67%)
Regularly searches for recipes online that cooking is their favorite
leisure activity
Family oriented with household Income $50k+
Spend between $200 to over $500 a month on groceries

10. Go to Market Strategy
Recipes websites used as distribution channel to reach our
end-users (>20,000 sites in U.S)
On first stage, our focus is on the middle range sites that drives
avg traffic of 100K unique users per month (~2,000 sites in U.S)
ShopEat offers free tools to those websites that enhanced
users experience on their site and increase time spent on site.

11. Competition
ShopEat
Whisk
ZipList
Positioning
few affiliations
few affiliations
Thousands of
affiliations
Clients
25K (Israel only)
Few thousands
3M
Features advantages
Embedded button
Turns any Recipe (bookmarklet)
Widget Appearance (images, qty..)
Recipes ideas according to Ingredients you already have
Automated route plan based on grocery list
Coupons offers
On line Purchases
List Sharing
Personal Recipe Box on publishers
Recipe aggregation with social activity
Ingredients Images on list
Usable App for in-store shopping
(Basic)

12. What we need
$500K to promote and market the product in the U.S. market with additional
development for the incoming year.
- Enter the U.S. market with an affiliation program
- API + iOS & Android development continues

13. The Team
Moshe Bar-Oz – CEO & CTO
Over 13 years experience with web development and SEO content.
Owner of “eXite”, a web platform solutions company.
Eitan Koniarski – CMO & Product Manager
Over 5 years experience in the field of software quality assurance.
Former founder and sales manager at “IP-Shops” - VOIP devices company.
Our team also includes an iOS & Web developer.

14. Thank You
Moshe Bar-Oz
mbaroz@shopeat.com
+972.522.617.079
Eitan Koniarski
eitan@shopeat.com
+972.504.789.457