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Rocks Box packaging project
1.
John Mehrkens •
Tyler Sawyer • Liz Jasko
2.
Project Assignment ● Problem:
Michels Corporation needs a redesign of their current rock and mineral kit; their current package is very plain and uninteresting to their target market – children.
3.
Project Solution
Kid-Friendly Educational Affordable & Exploratory & Accessible Eco-Friendly
4.
Logo
5.
Color Palette &
Typography
6.
Package Design ● Structure
○ Rock shaped ○ Drawers ○ Ample space for tools ● Materials ○ Solanyl Biopolymers ○ Biodegradable paper ● Functionality ○ Organized storage of rocks
7.
Package Design: 3D
Model Prototype
8.
9.
10.
Included Items ●
Instructions ● Rock information cards ● Mohs Hardness Scale ● Tools ○ Hammer ○ Magnifying Glass ○ Safety Goggles
11.
Product Placement &
Uses ● Museum gift shops --> Retail stores ● Use cases