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Creative Thinking
Technique
What is being creative?
Who can be creative?
How to be creative?
What are the creativity barriers?
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Creativity
Science
New Product/
Service
Art
Literature
101 Creative Problem Solving Technique
(James Higgins, 1995)
Examples
1.
Space scientist spent a fortune trying to invent a
pen which write upside-down in condition of zero
gravity. Design a kind of pen to be used in outerspace!
2.
Ad up all the numbers from 1 to 100!
3.
There are 123 teams for England Football
Association (FA) Cup Tournament. How many
matches do there to produce the champion?
122 matches! Because there must be 122 losers in the
tournament. It’s need one match to eliminate each.
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3. 11/28/2013
Creativity and
Innovation
101 Creative Problem Solving Technique
(James Higgins, 1995)
4 Types of
Innovation
Ways of improving organization
management
Ways of improving production
process effectively and
efficiently
Ways of enhancing or
finding new product or
services
Ways of improving
promotion, pricing and
distribution
101 Creative Problem Solving Technique
(James Higgins, 1995)
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4. 11/28/2013
Reversal Thinking
Technique
1. State your challenge
2. List your assumptions
3. Challenge your fundamental assumptions
4. Reverse each assumption
5. Record differing viewpoints that might
prove useful
6. Think how to accomplish each reversal
Thinker Toys (Michalko, Michael, 2006)
Example: Seafood
Restaurant
1. List common assumptions of a
sea food restaurant?
2. Challenge your fundamental
assumptions (Why? Why? Why?)
3. Reverse each assumptions
4. Think how to accomplish each
reversal
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5. 11/28/2013
Other Examples
1. Innovative Dentist?
2. Free toys for children?
Idea Box Technique
1. State your challenge
2. Select the parameters of your
challenge
3. List options for each parameter
4. Try different combination to find new
concept
Thinker Toys (Michalko, Michael, 2006)
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Example: Design a
better Wallet
Example: Design a
better Shoe Box
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7. 11/28/2013
Example: Design a
better Chair
Brain Storming Technique
 Choose a leader of a group consisting 4 – 6 member
 The leader defines the problem for the group, preferably in
advance of the brainstorming session
 The group suggests solutions to the problem in an
interactive format, following the four rules of
brainstorming:
• No judgments are made about any suggestion
• All ideas, even absurd or impractical ones, are welcome
• Quantity of ideas is a major objective
• Ideas may be combined, refined, and piggybacked
 After 25 – 30’, the group takes a break and then return to
critique the ideas
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Case: IDEO
Case: IDEO
A sample of Intrapreneurial Culture
What did IDEO prepare to develop
a new product/service?
Who did it?
How did they do?
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Thinking Process
abstract
Analysis
Synthesis
What does it mean?
What could we/ would we /should we do?
to make
to know
Immersion
Action
What is the landscape?
How should we do it?
concrete
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