Retailplus JV is a leading market research & marketing consultant agency in the FMCG field. RetailPlus is present in the Middle East, Central and South-Eastern Europe, Turkey, Russia and India. In order to further develop RetailPlus services, as of January 2011 Retailplus is part of a joint venture with AC Nielsen at global level.

1. In-Store
Audit Services
www.retailplus-jv.com

2. About Retailplus
Retailplus provides a clear and real-time
snapshot of in-store KPI’s and sales
execution tracking in all channels and
retail chains, with full coverage of the
market.
Retailplus JV is a joint venture between
The Nielsen Company and Retailplus
LTD at global level, leveraging RP’s 15
years experience, methodology and
knowhow at in-store tracking.
Examples of monitored in-store KPIs
(client vs competition)
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Availability, Out of stock
Share of shelf, facings
Visibility
Price standards
Secondary placements
Promotion execution
Merchandizing standards
POSMs
Equipment utilization – fridge, racks,
stands
Specific on-premise KPIs
www.retailplus-jv.com

3. Fully Customized Projects
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Store Sample: we visit stores provided by the client to represent its
logistic universe
Categories: every client defines categories according to own internal
definitions
KPIs: we audit KPIs provided by or commonly defined with the client
Brands & Competition: every client defines own & competitive
brands to be monitored
Reports: customized according to client’s needs, picture & alerts
reports defined together with client
Client Benefits
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Actively support in-store execution
 Measure availability and visibility
of products, brand presence and specific
campaigns
 Measure speed to shelf for new launches /
products
 Audit merchandising and trade marketing
campaigns implementation against
standards
 Real-time data and possibility for fast
corrective actions
 Automated quality control procedures to
enhance data quality
Great performance measurement tool both for the field sales force and
distributors
Wide range of data and user-friendly reports, deep level of detail (data by
store, by brand, by channel)
www.retailplus-jv.com

4. How to start working with Retail plus?
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Step 1: Define a set of KPIs to be
measured
 Step 2: Define together the sample
size and the researched data
 Step 3: Budget approval
 Step 4: We build a system
specially tailored to your needs and
specifications
Contact us:
Alexandru Zudor
Managing Director South East Europe
E: alexandru.zudor@retailplus-jv.com
T: +40 755 140 016
Cristina Valeanu
Client Service Director South-East Europe
E: cristina.valeanu@retailplus-jv.com
T: +40 757 577 800
Elena Bankova
Key Account Manager Bulgaria
E: elena.bankova@retailplus-jv.com
T: +359 2 414 14 33
www.retailplus-jv.com