AAVA ISLE business-model is focused on the niche market. This project will attract the following groups of customers: divers, sportsmen, spectators of theatrical performances and participants of conferences, seminars, etc.
A unique platform is created as a diving center, however, its facilities are also designed for leisure, business meetings, seminars and presentations.
3. Block 1. Customer segment
AAVA ISLE business-model is focused on the niche market. This project will
attract the following groups of customers:
1) Divers
2) Sportsmen
3) Spectators of theatrical performances
4) Participants of conferences, seminars, etc.
A unique platform is created as a diving center, however, its facilities are also
designed for leisure, business meetings, seminars and presentations.
4. Underwater wrestling Underwater football
Sporting diving Underwater billiards
Contests in underwater shooting Underwater contests in synchronous swimming
Underwater strikeball The underwater fishing of artificial fish
Corporate celebrations Underwater weddings
Underwater banquets Underwater birthdays
Romantic underwater dinners Underwater restaurants and cafes
The Underwater Art Gallery Theatrical performances
Fight with underwater phobia
Block 2. The value proposition
All proposals are innovative. The advantages of
the services offered are novelty, price, risk
reduction and costs decrease.
5. Block 3. Sales channels
Sales channels
Partner (indirect). To
sign contracts with
tour agencies and
hotels.
Own (direct). Online
sales and vendours.
6. Block 4. Relationships with customers
AAVA ISLE is offering types of relationships with
customers:
1) Individual support is based on personal contacts.
A customer can phone the Customers’ Support
Service and find out any information (s)he is
interested.
2) Specific individual support is intended to provide
a personal representative for corporations.
3) The Internet Communities
7. Block 5. Revenue flows
AAVA ISLE revenue flows are supposed to offer the
following price forming mechanisms and instruments:
- fixed/firm or agreed upon prices. Fixed prices are
established for sporting subscriptions and entrance
admittances for theatrical performances as well as
non-regular visits to the diving center.
- Agreed upon prices are established to rent offices, and
rooms for restaurants, cafes and stores.
Two types of Revenue Flows will be used in this Business
Model: revenues from non regular transactions and
regular revenues from periodic payments.
8. Block 5. Revenue Flows
Revenues The forecast period
1 year 2 year 3 year 4 year 5year
1. Revenues from shows
1 345 000 2 232 700 2 751 870 3 061 220 3 421 680
2. Revenues from sports
contests
600 000 600 000 600 000 600 000 600 000
3. Revenues from seminars
and diving trainings 60600 71280 79920 87000 123240
4. Boxes rental revenues 50000 61100 67100 72700 79000
5. Revenues from cafes 124800 156000 187200 218400 218400
6. Revenues from
conference halls 6000 12000 18000 24000 30000
Revenues
6 year 7 year 8 гyear 9 year 10 year
3 593 840 3 766 000 3 938 160 4 110 320 4 390 080
1. Revenues from shows
600 000 600 000 600 000 600 000 600 000
2. Revenues from sports
contests 123240 123240 123240 123240 123240
3. Revenues from seminars
and diving trainings 82800 85200 90600 92600 94600
4. Boxes rental revenues 218400 218400 218400 218400 218400
5. Revenues from cafes 33000 34800 36000 36000 36000
1. Revenues
from seminars
and diving
trainings
76%
2. Revenues
from seminars
and diving
trainings
2%
3. Boxes rental
revenues
2%
4. Revenues
from cafes
5%
5. Revenues
from sports
contests
6. Revenues
from
conference
halls
1%
The AAVA ISLE platform
revenues pattern
9. Block 6. Key resources
AAVA ISLE project will involve the following
resources:
• Material resources are physical resources, such as
production, capacities, buildings, equipment, tran
sportation facilities, vendours, etc.
• Personnel (human resources) will be involved in
the Projects’ creation and implementation highly
qualified in different spheres of the
economy, such as shipbuilding, finance, health
care, management, ect.
• Finance.
10. Block 7. Key activities
1) Training divers and conducting
professional competitions
2) The divers’ training base
3) Theatrical performances
4) Contests in underwater sports
5) Conducting festivals and celebrations
11. Block 3. Key partners
There are two types of the partner relationships:
1) Strategic co-operation of non-competing companies.
For example, contracting with hotels, travel
agencies, vendours for tour sale, etc.
2) Co-competition, i.e. strategic partnership between
rivals. In fact, in Greece and other coastal countries
the network of diving center is underdeveloped.
Meanwhile we offer to conclude agreements under
wich diving centers will be offer their members to visit
the AAVA ISLE.
13. Cover of Investment Expenditures
On the Project
-10,000,000
-5,000,000
0
5,000,000
10,000,000
15,000,000
1 2 3 4 5 6 7 8 9 10 11
Investment Expenditures Time
Period for Cover
The Discounted Cover Time Period