Elevation Insights ™ | Developing a Business Case Market size estimations for new opportunities Internal Company Mandate Description: We need to build a company wide solution to evaluate new opportunities and supporting business cases to justify Go/No-Go decisions The business cases should cover market size estimations for the following contentious issues that we normally face each year: Estimating market size potential for new products/services Estimating overall market opportunity in a given market or country before deciding on sales territories or quotas Determining the market size of new technologies or products that are introduced to us via the business development team Market size estimations during strategic partnerships, joint ventures and M&A Market potential analysis while negotiating distributor rights Internal resources allocation and managing budget turf wars The above information should be presented at our monthly executive meetings and be maintained current throughout the year

5. COMPLEX
economic, industry,
demographic,
Customer and
technology SOURCES
WITH FREQUENT
UPDATING NEEDS

6. Elevation Insights™
Access to global technology & commercial intelligence