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Augmented Reality
                       Past, Present and Future

                       Applications at VTT


                       Prof. Charles Woodward, VTT

                       Presentation at Haaga-Helia, 18 Oct, 2011




Background
Augmented Reality Team at VTT
     AR core technology & applications, 8 people
     Additionally supporting / application teams
     AR driven projects > 2 M€ annually


Leading edge technology
     First in the world with various AR applications
     Licensing for independent developers (ALVAR)
     See www.vtt.fi/multimedia


Networks
     Multi-disciplinary VTT wide collaboration
     Strong industry relations and experience
     International networks, incl. EIT ICT
     Customers in Europe – USA – Far East




                                                                   1
Introduction
 Augmented Reality (AR)                                     Related technologies
      Mixes virtual objects with view of real world               Augmented Virtuality
      C.f. Virtual Reality (completely virtual worlds)            Mediated Reality
      Properties: real-time, interactive, 3D registration         Diminished Reality, …
    <-> Challenges: tracking, accuracy, speed, mobile           <-> Mixed Reality (MR)




 Reality /                          Augmented                   Virtual Reality /
 Video image                          Reality                   Computer graphics




Application Categories
  Close range (markers, features, objects …)
  Location based (GPS, compass, gyro …)




                                                                                          2
History / Mobile AR
  Pre-history: backpack & hand held PCs, PDAs
   Ivan Sutherland, ARPA, "The ultimate display", 1965 -1968
   Tom Caudell, Boeing, industrial application using HMD, 1990
   Steve Feiner, Columbia University, first outdoors AR system, 1996
   Bruce Thomas, Univ. of South Australia, ARQuake game, 2000
   VTT ARonPDA, AROnSite, others 2003-2006


  Recent history: mobile phones, tablets
   Mozzies shooter game on mobile phone, Siemens 2003
   Nokia MARA, first outdoors AR prototype on mobile phone, 2006
   AR browser Layar, first commercial mobile phone system, June 2009


  Today
   In 2009, 20 mobile AR apps available for download
   In 2010, 500 mobile AR apps (2500 % growth)
   Layar 3 million downloads by Dec 2010
   Layar preinstalled on Samsung devices 2011




History / Print Media
  Magic Book, Univ. of Washington, 2000
  ARCatalogue, Lappset (VTT), 2004
  Aliens & Ufos, Sci-Fi book, Oct 2008
  Esquire magazine, Nov 2009
  Zueddeutsche Zeitung, Aug 2010




                                                                       3
Print Media Applications by VTT
 Dibidogs – 3D animated children’s TV series
  By Futurecode (Finland) and Blue Arc (China)
  Launched April 2010, MTV3 / SubTV Junior


 Augmented TV magazine
  TV-magazines Katso and TVSeiska, March 2010
  3D animations appear augmented from magazine


 Augmented storybook
  Kustannus Paasilinna, Aug 2010
  Photorealistic rendering etc.

 Mobile phone
 implementation
 at Shanghai
 World Expo 2010




Print Media (contd.)
 Flash implementation
       No download required
       Easy 2,5 D content creation
       Chroma key characters + videos


 Public applications
       Seiska magazine: augmented movie trailers
       DNV (Det Norske Veritas): Technology Outlook 2020
       Augmented business cards




                                                           4
Mobile advertising
 Sparkly promotion campaign
      The new Sparkly Brut drink, which is the newest line extension to
      Sinebrychoff's Golden Cap range, will be launched in October 2011
      Promotion by mobile AR advertisement in Elle Magazine (by Aller)
      Addressing target customer group for Sparkly & lot of iPhone owners


 Features
      Download from AppStore
      Play with 3D bottle
      Start AR game
      Keep the 3D bottle standing for
      15 seconds
      As reward get a mobile discount
      coupon for Sparkly
      Share coupon with friends
      Read product info
      Find closest bar / restaurant
      Utilize your mobile discount
      coupon




Event Promotion
 ITS (Intelligent Transportation Systems) Conference
      This year in Orlando, Oct 16-20
      To be held in Helsinki 2014


 Augmented ”Raipe” lynx character
      Mascot for the Helsinki ITC Event
      AR promotion at Finnish stand in Orlando
      Invites people to see Helsinki videos on iPad

 Credits
      3D character: Pinata Oy
      Videos: City of Helsinki
      AR application: VTT




                                                                            5
Interior Design
 VividAR
       Web based AR interior design system, based on VTT technology
       Covering > 40 manufacturers, growing over 50% per year




Production Sites
  Augmented maintenance, operation, training
  Plant asset management: Simantics Mobile
  Robot simulations in real environments
  Partners: Wärtsilä, Metso, Valtra, Cargotec, Fortum, ..




                                                                      6
Building & Construction
 Mobile construction site visualization
       Compare project plans and time tables (4D BIM)
       with situation on site
       Provide real time mobile feedback from site to
       BIM system
       Photorealistic visualization for architectural
       applications
       Client/server solution -> mobile phones
       Also, as Internet based webcam solution
       Partners: Tekla, Skanska, Pöyry, Buildercom, …




Building & Construction (contd.)
 Visualization of architectural plans
       New hotel being planned at historical Billnäs
       Ironworks site http://www.billnas.fi/en/
       Mobile AR visualization was presented to group of
       20 municipal decision makers and civil engineers
       Devices: laptop PC (free viewing positions) and
       five N900 phones (predefined “hot spot” locations)
       Positive feedback from audience: viewing the
       models on site helped to understand the plans




                                                            7
Virtual Worlds
       Mixed Reality teleconferencing between
       real people and Second Life avatars
       Gesture based avatar control, now as
       official patch in Second Life
       Implemented in co-operation with IBM
       Corp. (USA)




Application Examples around the World




                                    StreetMuseum                                                   iButterfly (Dantsu, Japan)
                                    http://gizmodo.com/#!5547236/strolling-through-19th-           http://www.youtube.com/watch?v=vEE6M0iW-
                                    century-london-today                                           Nw&NR=1
eBay Classifieds
http://techielobang.com/blog/2010
/12/16/ebay-classifieds-now-on-
junaio-video-within/




                                                                 MakeUpLive                                 Carlsberg Can Catch
                                                                 http://augmentedrealityoverview.blo        http://www.youtube.com/watch?v=sdreyY1SKQk
      Samsung augmented product package (PC based)
      http://www.youtube.com/watch?v=2kGyR55dp8A                 gspot.com/2011/02/make-up.html




                                                                                                                                                         8
Mobile AR Markets

 Predictions
  “One of the one technologies to most
  likely to alter industries, fields of
  research, and the way we live”
  (Gartner, 2008 ... 2011)
  Market growing from $1,5 million to
  €1,5 billion 2010-2015 (Juniper
  Research, 2011)


 Challenges
  Addressable market size, public
  awareness
  Critical mass requires over 50% of
  smartphone owners
  Create meaningful applications,
  offering rich services and real value
  to the users
                                                                       AR App Titles split by categories, Dec 2010



                       Source: Mobile Augmented Reality 2011-2015, Juniper Research




Discussion: AR on Gartner's Hype Cycle




                                                Source: Gartner, August 2011




                                                                                                                     9
Contact
             Prof. Charles Woodward
     VTT Technical Research Centre of Finland
         Vuorimiehentie 3, Espoo, Finland
              Tel: +358 40 500 1514

             charles.woodward@vtt.fi

            http://www.vtt.fi/multimedia




VTT creates business from
technology




                                                10

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Augmented Reality possibilities

  • 1. Augmented Reality Past, Present and Future Applications at VTT Prof. Charles Woodward, VTT Presentation at Haaga-Helia, 18 Oct, 2011 Background Augmented Reality Team at VTT AR core technology & applications, 8 people Additionally supporting / application teams AR driven projects > 2 M€ annually Leading edge technology First in the world with various AR applications Licensing for independent developers (ALVAR) See www.vtt.fi/multimedia Networks Multi-disciplinary VTT wide collaboration Strong industry relations and experience International networks, incl. EIT ICT Customers in Europe – USA – Far East 1
  • 2. Introduction Augmented Reality (AR) Related technologies Mixes virtual objects with view of real world Augmented Virtuality C.f. Virtual Reality (completely virtual worlds) Mediated Reality Properties: real-time, interactive, 3D registration Diminished Reality, … <-> Challenges: tracking, accuracy, speed, mobile <-> Mixed Reality (MR) Reality / Augmented Virtual Reality / Video image Reality Computer graphics Application Categories Close range (markers, features, objects …) Location based (GPS, compass, gyro …) 2
  • 3. History / Mobile AR Pre-history: backpack & hand held PCs, PDAs Ivan Sutherland, ARPA, "The ultimate display", 1965 -1968 Tom Caudell, Boeing, industrial application using HMD, 1990 Steve Feiner, Columbia University, first outdoors AR system, 1996 Bruce Thomas, Univ. of South Australia, ARQuake game, 2000 VTT ARonPDA, AROnSite, others 2003-2006 Recent history: mobile phones, tablets Mozzies shooter game on mobile phone, Siemens 2003 Nokia MARA, first outdoors AR prototype on mobile phone, 2006 AR browser Layar, first commercial mobile phone system, June 2009 Today In 2009, 20 mobile AR apps available for download In 2010, 500 mobile AR apps (2500 % growth) Layar 3 million downloads by Dec 2010 Layar preinstalled on Samsung devices 2011 History / Print Media Magic Book, Univ. of Washington, 2000 ARCatalogue, Lappset (VTT), 2004 Aliens & Ufos, Sci-Fi book, Oct 2008 Esquire magazine, Nov 2009 Zueddeutsche Zeitung, Aug 2010 3
  • 4. Print Media Applications by VTT Dibidogs – 3D animated children’s TV series By Futurecode (Finland) and Blue Arc (China) Launched April 2010, MTV3 / SubTV Junior Augmented TV magazine TV-magazines Katso and TVSeiska, March 2010 3D animations appear augmented from magazine Augmented storybook Kustannus Paasilinna, Aug 2010 Photorealistic rendering etc. Mobile phone implementation at Shanghai World Expo 2010 Print Media (contd.) Flash implementation No download required Easy 2,5 D content creation Chroma key characters + videos Public applications Seiska magazine: augmented movie trailers DNV (Det Norske Veritas): Technology Outlook 2020 Augmented business cards 4
  • 5. Mobile advertising Sparkly promotion campaign The new Sparkly Brut drink, which is the newest line extension to Sinebrychoff's Golden Cap range, will be launched in October 2011 Promotion by mobile AR advertisement in Elle Magazine (by Aller) Addressing target customer group for Sparkly & lot of iPhone owners Features Download from AppStore Play with 3D bottle Start AR game Keep the 3D bottle standing for 15 seconds As reward get a mobile discount coupon for Sparkly Share coupon with friends Read product info Find closest bar / restaurant Utilize your mobile discount coupon Event Promotion ITS (Intelligent Transportation Systems) Conference This year in Orlando, Oct 16-20 To be held in Helsinki 2014 Augmented ”Raipe” lynx character Mascot for the Helsinki ITC Event AR promotion at Finnish stand in Orlando Invites people to see Helsinki videos on iPad Credits 3D character: Pinata Oy Videos: City of Helsinki AR application: VTT 5
  • 6. Interior Design VividAR Web based AR interior design system, based on VTT technology Covering > 40 manufacturers, growing over 50% per year Production Sites Augmented maintenance, operation, training Plant asset management: Simantics Mobile Robot simulations in real environments Partners: Wärtsilä, Metso, Valtra, Cargotec, Fortum, .. 6
  • 7. Building & Construction Mobile construction site visualization Compare project plans and time tables (4D BIM) with situation on site Provide real time mobile feedback from site to BIM system Photorealistic visualization for architectural applications Client/server solution -> mobile phones Also, as Internet based webcam solution Partners: Tekla, Skanska, Pöyry, Buildercom, … Building & Construction (contd.) Visualization of architectural plans New hotel being planned at historical Billnäs Ironworks site http://www.billnas.fi/en/ Mobile AR visualization was presented to group of 20 municipal decision makers and civil engineers Devices: laptop PC (free viewing positions) and five N900 phones (predefined “hot spot” locations) Positive feedback from audience: viewing the models on site helped to understand the plans 7
  • 8. Virtual Worlds Mixed Reality teleconferencing between real people and Second Life avatars Gesture based avatar control, now as official patch in Second Life Implemented in co-operation with IBM Corp. (USA) Application Examples around the World StreetMuseum iButterfly (Dantsu, Japan) http://gizmodo.com/#!5547236/strolling-through-19th- http://www.youtube.com/watch?v=vEE6M0iW- century-london-today Nw&NR=1 eBay Classifieds http://techielobang.com/blog/2010 /12/16/ebay-classifieds-now-on- junaio-video-within/ MakeUpLive Carlsberg Can Catch http://augmentedrealityoverview.blo http://www.youtube.com/watch?v=sdreyY1SKQk Samsung augmented product package (PC based) http://www.youtube.com/watch?v=2kGyR55dp8A gspot.com/2011/02/make-up.html 8
  • 9. Mobile AR Markets Predictions “One of the one technologies to most likely to alter industries, fields of research, and the way we live” (Gartner, 2008 ... 2011) Market growing from $1,5 million to €1,5 billion 2010-2015 (Juniper Research, 2011) Challenges Addressable market size, public awareness Critical mass requires over 50% of smartphone owners Create meaningful applications, offering rich services and real value to the users AR App Titles split by categories, Dec 2010 Source: Mobile Augmented Reality 2011-2015, Juniper Research Discussion: AR on Gartner's Hype Cycle Source: Gartner, August 2011 9
  • 10. Contact Prof. Charles Woodward VTT Technical Research Centre of Finland Vuorimiehentie 3, Espoo, Finland Tel: +358 40 500 1514 charles.woodward@vtt.fi http://www.vtt.fi/multimedia VTT creates business from technology 10