SAIF2011 Fundraising Trends Presentation
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- General Trends: Enabling Factors - Case Study: Charity: Water
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SAIF2011 Fundraising Trends Presentation
- 1. Trends and Strategies: Online & MobileFundraisingFriday, 6 may 201110:30AM – 12:00PM Southern Africa Institute for Fundraising 10th Biennial Convention Presented by Liz Ngonzi Copyright Amazing Taste, LLC May 5, 2011 All Rights Reserved
- 2. Session Outline General Trends: Enabling Factors 20 Minutes Case Study: Charity: Water 40 Minutes Summary / Questions 30 Minutes Contact Details N/A
- 3. General Trends: Enabling Factors Global Online Shopping Prevalence Mobile and Online Internet Penetration in Africa Global Smart Phone and Mobile Internet Penetration Mobile Video Adoption Rates in South Africa Increased Global Giving Driven by International Disasters Growth of Giving through Charity Portals Increased Transparency of Online Auctions Driven by New Laws in South Africa
- 4. Internet Penetration in Africa Infograghic Source :Afrographique.Tumblr.com
- 5. Global Online Shopping Trends Infographic Source: www.lbazaar.com
- 6. South Africa Mobile Internet Infographic Source: http://www.eshaamrabaney.com based on World Wide Worx’s Report “The Mobile Internet in South Africa 2010”
- 7. South Africa Mobile Internet Infographic Source: http://www.eshaamrabaney.com based on World Wide Worx’s Report “The Mobile Internet in South Africa 2010”
- 8. South Africa Mobile Internet Infographic Source: http://www.eshaamrabaney.com based on World Wide Worx’s Report “The Mobile Internet in South Africa 2010”
- 9. Mobile Video Infographic Source: www.Zoopy.Com
- 10. Mobile Video Infographic Source: www.Zoopy.Com
- 11. Disaster Fundraising Infographic Source: www.Good.IS
- 12. Breakdown of Online Donations - Source: Network For Good Online Giving Index 2010
- 13. Online Auction Source www.bidorbuy.co.za
- 14. Multiplatform Supporter Engagement Case Study: Charity: Water Delivers Unified Visual Identity through all Marketing Channels Provides Compelling Reasons for Continued Supporter Engagement Effectively uses Social Media to Fundraise and Create Awareness Continually and Creatively Reports Impact of Work Generates Income Beyond Donations Leverages Mobile Technology to Market and Raise Funds Constantly Innovates to Remain Ahead of “The Competition”
- 15. Charity: Water Video: www.charitywater.org
- 16. Charity: Water Website: www.charitywater.org
- 17. Charity: Water Project Impact Map: www.charitywater.org
- 18. Charity: Water Donation Page: www.charitywater.org
- 19. Charity: Water Store: www. Charitywater.org/store
- 20. Charity: Water MEDIA SITE: www. Charitywater.org/media
- 21. Charity: Water Twestival Page: www.charitywater.org/twestival/
- 22. Charity: Water Twitter Page: www.twitter.com/charitywater
- 23. Charity: Water Facebook Group: www.facebook.com
- 24. Charity: Water YouTube Channel: www.youtube.com/charitywater
- 25. Charity: Water Use of Mobile Tablet to Fundraise: www.apple.com
- 26. Square Mobile Payment Solution: https://squareup.com/
- 27. Summary: Creativity is King Commercialization is Necessary Collaboration is Essential Credibility is Absolute Calculating Supporter Lifetime-Value is Key Remember That Your Cause is Optional Unless You Continually Provide Compelling Reasons for Donor support Questions?
- 28. Contact Details for Liz Ngonzi Email: Ngonzi@Amazing-Taste.Com Amazing Taste Website: www.Amazing-Taste.Com Website for My NYU Courses: www.Epsilen.com/EN33 Office: +1 973.327.4225 Mobile: +1 732.208.3304 Skype: Ngonzien1 Twitter: @LizNgonzi Facebook Group: Online & Mobile Supporter Engagement Strategies for Nonprofits