1. © 2012
Email Marketing
Getting Started with Constant Contact
Sponsored by: Lake Champlain Regional Chamber of Commerce

2. © 2012
Liz Olimpio
lolimpio@lizbesocial.com
Facebook.com/LizBeSocial
@LizBESocial
2
www.LizBESocial.com
Mallory Stanton

3. © 2012
Today’s Agenda
• Plain email vs Email Marketing
• CAN-SPAM Act
• Grow your list
• Best Practices
• Account details/Account To do – Hands-on
• Q & A

4. © 2012
Plain email

5. © 2012
Email Marketing

6. © 2012
Reporting

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Analysis

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Email Marketing Analytics

9. © 2012
Create a new list

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Have permission
Nobody likes spam in
their inbox.
Spam on a cracker is….
another story.
• Automatically
unsubscribe and be
removed from list
• From address is
verified and identifies
you as sender

11. © 2012
How people can choose to join
your list.
11
• Text to join
• Sign-up on
your website
• Join my list
from Facebook
• Fill out form at
your place of
business

12. © 2012
Opt in from your Facebook
Page

13. © 2012
Best Practices
Best resolution for graphics in an email
All graphics on the internet are viewed at 72dpi no matter what the
actual graphic is. A higher res. will take longer to load so convert
yours to 72 dpi.
Get your email opened - 60% people open email because of who
sent it.
- Use a name the recipient will recognize
- Include your company name or brand
- Name your newsletter make it a community [Socialize]
Subject Line – 30% people say subject line determines if they
open it.
- Keep it short & simple, what’s in it for the reader.
- You have 2 seconds or less
- 30 – 40 characters including spaces, 5-8 words
Images – Don’t always download/show so always place text or
a CTA
(Call to action) description for each.

14. © 2012
Wow them with your Welcome
1. Welcome them and thank them for
joining
2. Give them a reason to keep reading
3. Make them feel safe
4. Share one thing of value
Set the proper expectations for subscribing to
your newsletter

15. © 2012
Download How to Wow them With Your
Welcome

16. © 2012
Mobile

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Add a Call to Action

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Call’s to action for where to use
product

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Subject Line coordinated with image

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Subject Line Intrigue

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Image tells the story

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BTC - Catchy Subject Line and
image

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Click Here to Shop – Call to
Action

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Buy Now & a recipe for added
Value

25. © 2012
http://www.smushit.com/ysmush
.it/

26. © 2012
Color Match Tool
• Colorcop.net – Windows
• Color Picker – Mac
http://www.macupdate.com/app/mac/34047/
colorpicker

27. © 2012
Buy Email Marketing by March
30th…
Get 3 FREE months of:
Contact Liz - lolimpio@lizbesocial.com
• Run promotions and offers on
Facebook with Social
Campaigns
• Easily manage your events
online with EventSpot
• Find out what your customers
really think with Online
Surveys and Polls
Also receive FREE an email marketing template
that matches your website, logo, brand, colors and
business

28. © 2012
Website template match
32
web
email

29. © 2012
Liz Olimpio
Constant Contact Authorized Local Expert
lolimbio@lizbesocial.com
www.twitter.com/LizBESocial
www.LizBESocial.co
m
www.facebook.com/LizBeSoci
al
Thank you!
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