1. Vitality Institute Launch
New York, NY
May 21, 2013

2. “With health promotion and
prevention, there are no
tradeoffs—that’s what’s
special about it. If you get it
right, it’s good for business,
it’s good for society, it’s good
for individuals.”
- Adrian Gore
CEO of Discovery Ltd.
Launch of the Vitality Institute

3. “Using data from the National Health
and Nutrition Examination surveys
(NHANES), we found that, on
average, Americans have a Vitality
Age 5 years older than their actual
ages. For a quarter of Americans, the
gap exceeds 8 years. “
.
“Corporate America has every incentive to invest in improving the health of employees,
from reduction in healthcare costs through to a less absent, more productive, more
engaged workforce. The economics are persuasive and the cause is noble. “
- Alan Pollard
CEO of The Vitality Group
.
Launch of the Vitality Institute

4. “The Vitality HealthyFood
program, offered in partnership
with Wal-Mart, is the first national
program where a major retailer
and a major healthcare
organization has come together to
incentivize individuals to be able
to eat better. We believe that this
program can help our members
live healthier, longer lives.”
- Beth Bierbower
President, Employer Group
Segment, Humana Inc.
Launch of the Vitality Institute

5. “The Vitality Institute is being
established to be a strong voice for
evidence-based health promotion
and disease prevention focused on
chronic diseases and associated
risks. And further to be an
innovator in building and
operationalizing health promotion
and disease prevention programs
so as to positively impact people’s
lives. “
- Derek Yach
Executive Director of the
Vitality Institute
Launch of the Vitality Institute

6. The Vitality Institute is something we in government public health very much want to
succeed. If we are to succeed in reducing the rates of chronic diseases we’ll need all
sectors of our society participating—local, state, and federal government, nonprofit
organizations, healthcare providers, insurers, and the private sector more broadly.
There are many things we need to do and many players who need to do it. Mass
diseases and mass exposures require mass remedies.
- Thomas Farley
Commissioner of the New York City Department of Health and Mental Hygiene
Launch of the Vitality Institute

7. “Healthy Living is a major initiative
of the World Economic Forum. As
a multi-stakeholder collaboration,
we bring together business, the
public sector, NGOs, civil society at
large to determine what needs to
be done. We act as a catalyst, and
we hope that other organizations
that have the legitimacy to
implement will take it from there
to make a difference.”
- Jean Pierre Russo
Chairman World Economic
Forum USA
Launch of the Vitality Institute

8. “This is a project that the embassy
of South Africa in the United
States would like to embrace as
one of the critical health elements
of our interactions with the United
States. We said we’re in, and we’ll
be supporting the whole program.
This is our baby. We will work with
The Vitality Institute in the US to
make sure that it works.”
- Nomonde Xundu
Health Minister at the South
African Embassy to the United
States
Launch of the Vitality Institute

9. Ali Mokdad, Professor of Global Health at the Institute for
Health Metrics and Evaluation (IHME) at the University of
Washington
Launch of the Vitality Institute

10. Ali Mokdad, IHME at University of Washington
United States Leading Causes of Disability-Adjusted Life Years
Launch of the Vitality Institute

11. “The first thing that’s getting cut in schools
across this nation is access to the funds for
nutrition and physical activity. But it’s not
just about the risk of childhood obesity,
malnutrition, prevention. It’s also the
impact that it has on the future workforce,
on hiring, on the military, among other key
critical areas.”
- Alexis Glick
GENYOUth Foundation
“Most of the memories you will recall back in the good old days involve playing and
being outside: sports, biking, and other exercise. My fear is that in 30 years when an 11-
year old asks me and my peers to close our eyes and remember our childhood, we will
have visions of video games, television, and texting.”
Josh Miller, Fuel Up to Play 60 Student Ambassador
Launch of the Vitality Institute

12. “The Vitality Commission will play
a dynamic role in focusing our
nation’s attention on the critical
importance of long-term
investment in health promotion
and the prevention in chronic
diseases.”
- Will Rosenzweig, Managing
Partner at Physic Ventures;
Vitality Institute Commission
Chair
Launch of the Vitality Institute

13. “Our workforce is our most competitive advantage.
Ninety percent of our companies in Colorado have fewer
than 20 employees and they employ one-half of our
workforce. We make sure that employers understand
that they can have as high as 25% increase in
productivity from folks who are healthy, who aren’t
calling in sick, who don’t need more time off, who aren’t
slowing down in the afternoon.”
“It is our quality of life that attracts a healthy workforce.
If we can provide them a quality of life and an active
lifestyle that allows them to maintain that health, we’ll
continue to be one of the top economic drivers in the
country.”
- Kelly J. Brough,
President and CEO Denver Metro Chamber
of Commerce
Launch of the Vitality Institute

14. “Rising health care costs are the
primary driver of our national debt,
and that is in large part due to our
chronic disease epidemic.”
“The Vitality Institute helps advance
the case for more and better
investment in successful strategies
that serve two critically important and
interconnected goals: improving
health and cutting costs.”
- Senator William H. Frist, MD,
Bipartisan Policy Center
Launch of the Vitality Institute

15. “We need innovations desperately, we all know that. Innovative public-private
partnerships can really drive things forward. We have an opportunity in the
scientific world to do innovations that could be transformational at a level
that’s really unprecedented. But we have a lot of work to do because the
communities and the scientific world to study those haven’t until now been
working together.”
- Ellis Rubinstein
President and CEO of the New York Academy of Sciences
“We believe that the most powerful and valuable role of IT in this era of chronic
disease and frugality lies not in electronic health records or health information
exchanges, but in enabling healthier behaviors and cost-effective choices at the
consumer level, and enabling healthier environments at the community level at
the lowest cost possible, and in this decade, because we can’t afford to wait
another decade.”
“In the US Health and Life Sciences Division of Microsoft, we’ve committed
ourselves to an audacious vision and mission to collaborate and innovate with
industry, academic, and government leaders and consumers to transform
healthcare from the economic threat that it is now into an advantage.”
- Dennis Schmuland, Chief Health Strategy Officer, US Health and
Life Science (HLS) Division, Microsoft
Launch of the Vitality Institute

16. Launch of the Vitality Institute
“Behavioral economics has the potential to transform health interventions by leveraging important learnings about
decisions errors that make people predictably irrational to design more effective approaches to helping people get
healthier”
- Kevin Volpp
Director of the Center for Health Incentives and Behavioral Economics at the Leonard Davis Institute (LDI CHIBE);
Co-Director of the Penn Medicine Center for Innovation; Professor of Medicine at the University of Pennsylvania
School of Medicine and Health Care Management at the Wharton School
“Core to the work that the Clinton Foundation does, whether it be on climate or economic development or public
health, are public-private partnerships.”
”One of our best-known public-private partnerships has been with beverage companies – PepsiCo, Coca-Cola, Dr.
Pepper, Snapple, and the American Beverage Association. In 2006, we forged a voluntary agreement to remove all
full-calorie soft drinks from schools across the United States...That agreement has led to a 90% reduction in
beverage calories shipped to schools. We’ve seen the needle really shift in that market and a transformation in the
landscape of what’s available in schools across the country.”
- Ginny Ehrlich
CEO of the Clinton Health Matters Initiative