This is my transition from competitive intelligence consulting to health coaching, which includes my school, the Institution for Integrative Nutrition. I am combining the zest I have gathered from over 20 years of interviewing people to do primary research with the passion I have to help America get healthy. My focus will be developing corporate wellness programs since I have experience across 15 industries, as well as extensive public speaking and writing experience. Most importantly, I love people.
My Transition to Health Coaching from Competitive Intelligence
1. Confessions of a Baby Boomer
transitioning from
Competitive Intelligence to Health Coaching
2014
Ellen Naylor in Transition!
Business Intelligence Source & Naylor Wellness
http://thebisource.com & http://coachstressbuster.com
@EllenNaylor & @NaylorWellness
303-838-4545 naylorellen@gmail.com
2. What is Competitive Intelligence?
The systematic process of gathering, analyzing
and disseminating information about your
competitorsโ activities, products/services and
the external market environment to help your
company achieve its goals.
.
3. Competitive Intelligence: Be Broad
Factors that impact a companyโs ability to Compete
Suppliers, customers, distributors, competitors, potential competitors
Macro factors
Economic, socio-cultural, political, regulatory, legal and technology
Turn external information into Intelligence
Affects strategic and tactical decision-making
4. The Intelligence Process
2. Planning & Direction
1. Intelligence Users
& Decisionmakers
6. Dissemination
3. Information
Process & Storage
Which competitors, industry trends,
opportunities, challenges
do you target?
Other Users
5. Analysis & Production
4. Collection
5. Flavors of Competitive Intelligence
Strategic
Tactical
Technical
Counterintelligence
Benchmarking
9. Some of Our Esteemed Faculty!
Dr Andrew Weil
Dr Joel Fuhrman
Sallie Fallon: Real Food
David Wolfe
Raw Foods Guru
Joshua Rosenthal
IIN School Founder
Dr Deepak Chopra
Dr Larry Katz
Katie Smith, MS, RD, LDN
Dr Bernie Siegel
http://integrativenutrition.com
Play a crucial role in improving health & happiness, & through that process, create a ripple effect that transforms the world
10. To Your Holistic Health
Drink more water
Eat more fruit and vegetables
Eat more whole grains
Practice cooking
Experiment with protein
Eat less meat, dairy, sugar, junk food, coffee, alcohol, tobacco
Develop easy and reliable habits to nurture your body
Have healthy relationships that support you
Find physical activity you enjoy, and do it regularly
Find work you love OR a way to love the work you do
Develop a spiritual practice
12. Removing Stress Is Just A Moment Away!
โข Stay Positive
โข Squash the Negative Talk
โข Avoid asking, โWhat If?โ
โข Appreciate What You Have
โข Reframe Your Perspective
โข Disconnect Periodically
โข Breathe
โข Sleep
โข Limit Caffeine
โข Use Your Support System http://coachstressbuster.com
15. The Need for Corporate Wellness
โข Biggest expense after salaries
โข Increasing faster than profits
โข 75% cost chronic disease
โข 80% health lifestyle driven
โข Direct Cost: $9,000 per year
โข Indirect Costs
โข
โข
โข
โข
Illness, elder/child care
Lost productivity
Absenteeism
Presenteeism
16. Acknowledge Transition!
Company Wellness in Colorado
Only Win/Loss Analysis
Training: Only Elicitation โ Conversation Empowerment
Will There Be Time to Write Conversation book?
Enjoy the Journey
17. Thank You!
Call
for a free health counseling session
Ellen Naylor in Transition!
Business Intelligence Source & Naylor Wellness
http://thebisource.com & http://coachstressbuster.com
@EllenNaylor & @NaylorWellness
303-838-4545 naylorellen@gmail.com