My Web Analytics profile demonstrating marketing metrics I have reported and anlyzed in

1. ELLIOT MIST
WEB ANALYTICS PORTFOLIO
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2. SEGMENTATION
• Built Monthly Marketing
report from ground up
which covered conversions,
new leads, engagement and
more
• New customers reported
by source which impacted
where marketing budget
was spent
• Online sources reported on
included: Linkedin,
Facebook, Organic Search,
Paid Search, Online Display
& DirectTraffic

3. EMAIL MARKETING
Click through rates, open rates and conversions were all tracked over time to make sure
content was relative and personal for recipients and conversions per campaign was increased

4. GOOGLE ANALYTICS
• Have used Google Analytics to measure 6
website profiles
• Built customized Analytic dashboards showing
referral metrics, demographics metrics and
website engagement metrics
• Identified metrics that matter to the business
and exported to a monthly marketing report
• Trained key stake holders to be able to
identify trends and insights within web
analytics that matter to ROI

5. WEB ANALYTICS
• Total visits vs uniques visits to company
website measured and analyzed to gage
retention
• Top web referrers measured analyzed
to see where our marketing efforts was
paying off

6. ENGAGEMENT & EMAIL SUBSCRIBERS
• Tracked email signups by
segment.
• Built Engagement reports
showing interactions with
current customers.