1. ™

2. ™

3. ™

7. #1.
Everything is FREE, free, free
AVOID THE
free
Clearance
I<3*%*@
SO $$$$
FILTER
TOO MANY CAPS
$&%*
pardon
free <3
!!, no wait,!!!
™

8. #2.
Include Your
Mailing Address
• Provide a way for
people to contact
you via snail mail
• Business address
• P.O. Box
™

9. #3.
Use Clear Subject
Lines & Headers
• Builds trust
• Lifts click rate
• CAN-SPAM
compliant
™

10. #4.
Ask Permission
Request sender to
add you to their ‘safe
senders list’ & give
details on how. Once
in, you’re golden.

11. #5.
Keep Score
ISP’s keep a record of
your sender score, so
should you. Practice
healthy list habits to
avoid being blocked
or potentially
blacklisted.

12. #6.
Make ‘See-ya’ Easy
Provide a clear link to
opt-out from your list,
ALL communications,
a ‘Universal Un-sub’.
™

13. #7.
Respond to Opt-Outs
CAN-SPAM regulation
says to honor unsubs
within 10 days.
™

14. #8.
Send Relevant
Content
Send only content the
user has requested, &
displayed interest in.
Ex: Purchase &
download info are
interest indicators.
™

15. And Everyone Will Celebrate Your Existence!
(in the inbox)

16. ™
Created by Amanda Kiviaho
Did you find this useful? Email us at info@email360now.com
See more at www.Email360now.com
Image Credits:
theamazingworldofgumball.wikia.com
www.Tendonitis-games.com
http://www.mailguard.com.au/blog/what-does-spam-stand-for/
http://www.bizreport.com/2013/03/20-of-email-in-oz-never-reaches-inbox.htm
http://www.youtube.com/watch?v=anwy2MPT5RE#
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