15 faktów o Email Marketingu, o których trzeba pamiętać.

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15 faktów o email marketingu,
o których trzeba pamiętać

Email stanowił 6% całkowitej kwoty wydanej na
reklamę cyfrową w 2012 r. Wartość samego tortu
reklamowego online wzrosła o 203 miliony w stosunku
do roku poprzedniego, osiągając 2,2 miliarda
złotych.
Źródło: Raport Strategiczny IAB Polska Internet 2012

69% polskich internautów korzysta z
poczty elektronicznej każdego dnia.
Źródło: Raport Strategiczny IAB Polska Internet 2012

Aż 65% posiadaczy smartfonów w Polsce
korzysta z nich do obsługi email.
Źródło: IAB Polska mobile 2012

W roku 2012 średni wskaźnik otwarć (Open
Rate) wyniósł 19,32% podczas gdy średni
wskaźnik kliknięć (Click-through rate) wyniósł
6,51%.
Źródło: Raport Strategiczny IAB Polska Internet 2012

71%użytkowników poczty elektronicznej
regularnie przegląda newslettery, na
otrzymywanie których wyrazili zgodę.
Źródło: Email Marketing Widziany Oczami Internautów GetResponse 2013

39% marketerów nie ma żadnej strategii
na wysyłanie wiadomości email na urządzenia
mobilne.
Źródło: eConsultancy 2012 Email Marketing Industry Census

Popularność otwierania wiadomości email na
urządzeniach mobilnych w Polsce wzrosła o
120%w stosunku do roku 2012.
Źródło: GetResponse 2013

64% internautów twierdzi, iż otwierają
wiadomości email ze względu na temat
wiadomości.
Źródło: Chadwick Martin Bailey

Aż 29,4% marketerów deklaruje, że dodaje do
wiadomości ikony social media. Dla porównania w
2011 r. Było to tylko 18,3% marketerów.
Źródło: GetResponse 2013

Wskaźnik kliknięć wykonanych na urządzeniach
mobilnych zwiększył się o 300%
w porównaniu do roku 2012.
Źródło: GetResponse 2013

Tylko 42% firm korzysta z profesjonalnych
platform email marketingowych do bardziej
zaawansowanych działań aniżeli masowe
wysyłki newsletterów.
Źródło: Consultancy Email Marketing Industry Census 2013

55% z 300 kierowników działów
marketingu, którzy wzięli udział w badaniu Return
Path z 2012 roku informuje, iż nie segmentują
odbiorców swoich newsletterów.
Źródło: ReturnPath

Tylko 66% firm korzystających z usług
platform do email marketingu testuje
i analizuje swoje wysyłki email.
Źródło: Consultancy Email Marketing Industry Census 2013

W 2013 odnotowano aż 3,6 miliardów istniejących
skrzynek email. Do 2016 roku liczba ta ma
wzrosnąć do aż 4,3 miliardów.
Źródło: The Radicati Group, Email Statistics Report, 2012-2016

Według danych DMA zwrot z inwestycji w
działania email marketingowe wynosi
2850%.
Źródło: eMarketer "Email Marketing Benchmarks: Key Data, Trends and Metrics" 2013

Dziękuję!
Michał Leszczyński
Ekspert ds. Edukacji
Implix/GetResponse
GetResponse.pl
michal.leszczynski@implix.com
twitter.com/mrleszczynski
linkedin.com/in/leszczynskimichal

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15 faktów o Email Marketingu, o których trzeba pamiętać.

1. 15 faktów o email marketingu, o których trzeba pamiętać

2. Email stanowił 6% całkowitej kwoty wydanej na reklamę cyfrową w 2012 r. Wartość samego tortu reklamowego online wzrosła o 203 miliony w stosunku do roku poprzedniego, osiągając 2,2 miliarda złotych. Źródło: Raport Strategiczny IAB Polska Internet 2012

3. 69% polskich internautów korzysta z poczty elektronicznej każdego dnia. Źródło: Raport Strategiczny IAB Polska Internet 2012

4. Aż 65% posiadaczy smartfonów w Polsce korzysta z nich do obsługi email. Źródło: IAB Polska mobile 2012

5. W roku 2012 średni wskaźnik otwarć (Open Rate) wyniósł 19,32% podczas gdy średni wskaźnik kliknięć (Click-through rate) wyniósł 6,51%. Źródło: Raport Strategiczny IAB Polska Internet 2012

6. 71%użytkowników poczty elektronicznej regularnie przegląda newslettery, na otrzymywanie których wyrazili zgodę. Źródło: Email Marketing Widziany Oczami Internautów GetResponse 2013

7. 39% marketerów nie ma żadnej strategii na wysyłanie wiadomości email na urządzenia mobilne. Źródło: eConsultancy 2012 Email Marketing Industry Census

8. Popularność otwierania wiadomości email na urządzeniach mobilnych w Polsce wzrosła o 120%w stosunku do roku 2012. Źródło: GetResponse 2013

9. 64% internautów twierdzi, iż otwierają wiadomości email ze względu na temat wiadomości. Źródło: Chadwick Martin Bailey

10. Aż 29,4% marketerów deklaruje, że dodaje do wiadomości ikony social media. Dla porównania w 2011 r. Było to tylko 18,3% marketerów. Źródło: GetResponse 2013

11. Wskaźnik kliknięć wykonanych na urządzeniach mobilnych zwiększył się o 300% w porównaniu do roku 2012. Źródło: GetResponse 2013

12. Tylko 42% firm korzysta z profesjonalnych platform email marketingowych do bardziej zaawansowanych działań aniżeli masowe wysyłki newsletterów. Źródło: Consultancy Email Marketing Industry Census 2013

13. 55% z 300 kierowników działów marketingu, którzy wzięli udział w badaniu Return Path z 2012 roku informuje, iż nie segmentują odbiorców swoich newsletterów. Źródło: ReturnPath

14. Tylko 66% firm korzystających z usług platform do email marketingu testuje i analizuje swoje wysyłki email. Źródło: Consultancy Email Marketing Industry Census 2013

15. W 2013 odnotowano aż 3,6 miliardów istniejących skrzynek email. Do 2016 roku liczba ta ma wzrosnąć do aż 4,3 miliardów. Źródło: The Radicati Group, Email Statistics Report, 2012-2016

16. Według danych DMA zwrot z inwestycji w działania email marketingowe wynosi 2850%. Źródło: eMarketer "Email Marketing Benchmarks: Key Data, Trends and Metrics" 2013

17. Dziękuję! Michał Leszczyński Ekspert ds. Edukacji Implix/GetResponse GetResponse.pl michal.leszczynski@implix.com twitter.com/mrleszczynski linkedin.com/in/leszczynskimichal

15 faktów o Email Marketingu, o których trzeba pamiętać.

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15 faktów o Email Marketingu, o których trzeba pamiętać.