Is it possibile to make predictions based on Social data? What is monitoring? How did analytics evolve? We discussed it at Social Business Forum in Milan

1. AIDAMonitoringSrl
P.IVA:02769180601
AIDA Monitoring Srl
P. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoring
DATA ANALYSIS TO MEASURE
EMERGING BEHAVIOR OF USERS
EMANUELA ZACCONE
SOCIAL BUSINESS FORUM
JUNE 12TH 2013

2. AIDAMonitoringSrl
P.IVA:02769180601
AIDA Monitoring Srl
P. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoring
From Social to Monitoring

3. AIDAMonitoringSrl
P.IVA:02769180601
AIDA Monitoring Srl
P. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoring
Quantitative
Growth
metrics
Engagement
metrics
Qualitative
Identities
Behaviours
PredictiveAnalytics
Time series
analysis
User profiling
From Analytics 1.0 to Advanced

4. AIDAMonitoringSrl
P.IVA:02769180601
AIDA Monitoring Srl
P. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoring
What is big in «Big» Data?
Building an effective Monitoring strategy is not a matter of size,
is a matter of models and organization
Volume
Velocity
Variety

5. AIDAMonitoringSrl
P.IVA:02769180601
AIDA Monitoring Srl
P. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoring
What makes monitoring work?
1.ADJUSTABLE: flexibility, quick adapt
2.ORIENTED: mission, models
3.INTEGRATED: circular process, online
+ offline data, comparable KPIs

6. AIDAMonitoringSrl
P.IVA:02769180601
AIDA Monitoring Srl
P. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoring
What is monitoring then?
MONITORING IS
NOT ONLY AN ACTION,
IS A FRAMEWORK

7. AIDAMonitoringSrl
P.IVA:02769180601
AIDA Monitoring Srl
P. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoring
Italia2013: a real time analysis framework
ITALIA2013
Volumes
Contents
Identities
Strategies
>4M TWEETS
PROPRIETARY
TECHNOLOGY:
FLEXIBLE STRUCTURE

8. AIDAMonitoringSrl
P.IVA:02769180601
AIDA Monitoring Srl
P. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoring
Outcomes
NO PREDICTIONS
> Sicilian elections
> Left parties primary elections
SAMPLING BIAS
UNPREDICTABLE BEHAVIORS
 (Online) DATA ARE NOT
ENOUGH
SEARCH FOR PATTERNS and
ADAPTIVE MODELS

9. AIDAMonitoringSrl
P.IVA:02769180601
AIDA Monitoring Srl
P. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoring
People, data, behaviors
 Real value
lies in
PEOPLE
 Data
QUALITY is
more relevant
than data
quantity

10. AIDAMonitoringSrl
P.IVA:02769180601
AIDA Monitoring Srl
P. IVA: 02769180601
info@aidamonitoring.it
http://twitter.com/AIDAmonitoring
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http://bit.ly/AIDAgplus
THANK YOU!