1. October 22nd, 2009 remarkability: Pestmaster Services Emerge Interactive Building trust across the digital landscape

2. In the wake of the financial market meltdown at the end of 2008, we have gone through a series of corporate crises during 2010 — from oil spills to product recalls. The result is a profound shift in the expectation of companies to operate with increased transparency and in a manner that delivers profit while improving society. The CEO of Pepsico, IndraNooyi, summed this up in one simple phrase — “Performance with Purpose.”

3. Who’s the most trusted person in your life? Why?

4. Who’s the least trusted person in your life? Why?

5. Market Trust

6. How do we define Trust? Intent Results Integrity Capabilities { { Character Competence

8. Alignment

9. Reputation

11. Edelman Trust Barometer

12. Edelman Trust Barometer How many times in general do you need to hear something about a specific company to believe that information is likely to be true?

13. Edelman Trust Barometer How important are these factors to corporate reputation?

15. Remarkable customer experiences

17. Unfulfilled customer expectations

19. Trust can be won or lost anywhere!

20. Traditional Communications Funnel

21. Rethinking Communications

22. The approach to building online Trust Business needs and wants Audience needs and wants Technical feasibility and scalability The sweet spot: The foundation for remarkable user experiencesand results

23. The Formula Traditional Performance Formula: Strategy x Execution = Results Trust Performance Formula: (Strategy x Execution)Trust Multiplier = Results Digital Execution = Content + Information Architecture + Visual Design + Interactivity + Functionality

24. Building Trust In the Digital Landscape Content Visual Design Functionality Information Architecture Interactivity

26. Experience is focused on selling instead of serving the user

27. No clear competitive differentiation

28. Experience falls short after the introduction (i.e. Home Page, Facebook Tab, etc…)

30. Example: Intel.com

31. Example: Intel.com

32. Example: Sims 3 console launch campaign

33. Example: Finance

34. Example: Finance

36. Challenge

37. Technology orientation

38. Behaviors

39. Pain points

40. Key improvements to [Your Digital Experience]

41. Scenario [How will the experience meet Louise’s needs and communicate the message]Louise Hoffman Age: 42 Marital Status: married, has 10-year-old son and 13 year-old daughter Education: BA in Liberal Arts Location: Des Moines, Iowa Job: Senior Legal Assistant for Brown, Winick, & Bakerville P.L.C

42. Tool: Audience Prioritization √I want this! I need this! √I would use this once in a while. xI don’t need this. I don’t want this.

43. Tool: Schematics

44. The Result We are all agents of trust and have the power to change the marketplace. Trust cuts through the noise and clutter allowing us to reach our audiences. Trust is essential for sustainable success.

45. Emerge Interactive 930 NW 14th Ave, Suite 280 Portland, OR 97209 503-922-3483 Thank You! www.emergeinteractive.com