iSwimtoo is the world's social network for swimmers. We enable people to find places to swim and people to swim with globally.

1. Discover. Connect. Share.
Vision
iSwimtoo is
the world’s friendliest brand
for connecting people
through swimming
Mission
To provide tools to allow swimmers of any
standard to:
Discover & Share Places to Swim;
Find & Connect with People & Pods; and
Record, Compare & Share their Swims
©2012 iSwimtoo

2. Swimming is a large, valuable and
Discover. Connect. Share.
accessible market
High participation rates with low membership - Only 100,000
Vision belong to Clubs but millions swim for health and recreation
iSwimtoo will be Existing online and mobile tools focus on elite swimmers or highly
the world’s friendliest specialised/localised groups
brand for connecting
people
• None of these sites are relevant for over 99% of swimmers
through swimming
• None of these are personalised
iSwimtoo provides a powerful, personalised and engaging
solution for swimmers of any standard to:
Mission
To provide tools to • Discover and share places to swim
allow swimmers of any • Find and meet swimmers and groups
standard to: • Track, compare and share swimming activities
• Access high performance tools to improve performance
Discover & Share • Administration tools for the sport
Places & Events to
Swim;
• A portal for Swimming Professionals, Industry and major brands to communicate
and build relationships with swimmers
Find & Connect Casual Regular Frequent
with People & Pods; Total Swimmers
<50 swims pa 50-100 pa 100+ pa
and
2.2m .42m .40m est 7m
Record, Compare &
Share their Swims
©2012 iSwimtoo

3. SwimmingbyNumbers
Discover. Connect. Share.
World’s Most
Participative Sport
USA
From Under 10 to Over Australia UK USA Other
Aquatic
80, males & females
Swimmers est 7m est 10m 51m
Higher Income &
Education
Casual
2.2m 3.6m 10.6m 5.6m
(<50)
World biggest CRM
on swimmers Regular
.42m 1.1m 3.3m 1.7m
(50-99)
Data, Knowledge
Frequent
.40m 1.0m 3.0m 1.9m
Engagement (100+)
Population 22.6m 63m 310m 310m
Membership
Advertising
75% of Regular Swimmers
Mobile
Swim 2+ times/week
In App Purchasing ©2012 iSwimtoo

4. SwimmingbyNumbers
Discover. Connect. Share.
Sports By Overall Participation
Vision
Australia
UK
USA
iSwimtoo will be
the world’s friendliest 1
Walking
Swimming
Walking
brand for connecting
2
Aerobics/Gym
Cycling
Exercise Equip
people
through swimming 3
Swimming
Soccer
Swimming
4
Jogging/Running
Athletics
Camping
Mission 5
Cycling
Golf
Cycling
To provide tools to 6
Golf
Badminton
10 Pin Bowling
allow swimmers of any 7
Tennis
Tennis
Aerobics
standard to: 8
Netball
Squash/Raquetball
Hiking
9
Hiking
Angling
Gym Workout
Discover & Share
Places & Events to 10
Soccer
Equestrian
Running/Jogging
Swim;
Find & Connect with Outside the Top10
People & Pods; and
Record, Compare & Cricket, AFL, Rugby, Basketball, Baseball,
Share their Swims American Football, Ice Hockey, Golf (in USA)
©2012 iSwimtoo

5. Discover. Connect. Share.
Discover&SharePlacestoSwim
Vision
iSwimtoo will be
the world’s friendliest
brand for connecting
people
through swimming
Mission
To provide tools to
allow swimmers of any
standard to:
Discover & Share
Places & Events to
Swim;
Find & Connect with
People & Pods; and
Record, Compare &
Share their Swims
©2012 iSwimtoo

6. LocationBasedInformation
Discover. Connect. Share.
Vision
iSwimtoo will be
the world’s friendliest
brand for connecting
people
through swimming
Mission
To provide tools to
allow swimmers of any
standard to:
Discover & Share
Places & Events to
Swim;
Find & Connect with
People & Pods; and
Record, Compare &
Share their Swims
©2012 iSwimtoo ©2012 iSwimtoo

7. RecordingaSwim
Discover. Connect. Share.
World’s Most
Participative Sport
From Under 10 to Over
80, males & females
Higher Income &
Education
World biggest CRM
on swimmers
Data, Knowledge
Engagement
Membership
Advertising
Mobile
In iSwimtoo
©2012App Purchasing ©2012 iSwimtoo

8. SharingtoSocialNetworks
Discover. Connect. Share.
Vision
iSwimtoo will be
the world’s friendliest
brand for connecting
people
through swimming
Mission
To provide tools to
allow swimmers of any
standard to:
Discover & Share
Places & Events to
Swim;
Find & Connect with
People & Pods; and
Record, Compare &
Share their Swims
©2012 iSwimtoo ©2012 iSwimtoo

9. AddingaSwim
Discover. Connect. Share.
World’s Most
Participative Sport
From Under 10 to Over
80, males & females
Higher Income &
Education
World biggest CRM
on swimmers
Data, Knowledge
Engagement
Membership
Advertising
Mobile
In iSwimtoo
©2012App Purchasing ©2012 iSwimtoo

10. Content&Partnerships
Discover. Connect. Share.
iSwimtoo is a structured platform to collect and aggregate
Vision user generated content and content from partners
iSwimtoo will be Over 30,000 swim locations identified around the world, negotiating
the world’s friendliest partnerships to secure blocks of content
brand for connecting User generated content will deliver over 100,000 swim locations
people
through swimming Locations cover oceans, bays, rivers, dams, lochs, billabongs, pools and
more
Mission Every location has potential for localisation to local amenities,
businesses
To provide tools to
allow swimmers of any Global branding potential on every page and specific location based
standard to: advertising too
Swim content will provide basis for content in newspapers, magazines
Discover & Share and websites throughout the world
Places & Events to
Swim; Content partnerships in place & being negotiated with major
Find & Connect with swimming groups and sources in UK, USA, Canada and Australia
People & Pods; and Advisory Board Membership being finalised with high profile
Record, Compare & swimming influencers in UK, USA and Australia
Share their Swims
©2012 iSwimtoo

11. OurTeam
iSwimtoo has a formidable team of management, directors and advisors with
Discover. Connect. Share.
domain expertise, business acumen, political influence and online knowledge
Vision Management External Directors
Stephen Coulter, Ocean Stephen Kulmar, Founder of Retail Oasis, one
swimmer, surf lifesaver, 25 years of Australia’s leading Retail experts, ranging from
iSwimtoo will be senior executive in banking, Woolworths to Westfield both online and offline.
the world’s friendliest telecommunications, payments and
Julie Cameron-Doe, Ocean Swimmer,
brand for connecting online
Triathlete, Finance Director Hotel Club, previously
people Julie Isbill, Bold & Beautiful at eBookers (Orbitz Europe), Walt Disney
through swimming Founder, Ocean swimmer, surf Company Europe & KPMG
lifesaver, Masters in Health
Communications Advisory Board
Mission Magnus Butlin, Ocean
Government, Corporate, Legal
Bruce Baird, Ocean Swimmer, NSW MP
To provide tools to Swimmer, Founder Faulconbridge
1984-95 , Federal MP 1998-2007, Chairman of
Software, IT Consultant,
allow swimmers of any Technology Product Manager Tourism & Travel Forum, Board Memberships incl
National Rail Corporation, ABN Amro Hoare
standard to: Rob Daly, Graphic Designer, Govett,, Tourism Training Australia
Web Specialist
Jade Harkness, Ocean Swimmer, Counsel BT
Discover & Share Julia Baird, Ocean Swimmer, Financial Group, formerly Merrill Lynch, Blake
Places & Events to Author, Columnist, Presenter ABC Dawson Waldron
Swim; TV Australia, Philadelphia Inquirer, Swimming Influencers
Deputy Editor Newsweek, Confidential, World Champion ocean swimmer,
Find & Connect Reporter/Columnist/Opinion FINA Committee Member
with People & Pods; Editor Fairfax Media
Confidential, Open Water Swimming USA
and competitor, administrator, journalist
Record, Compare & Confidential Leading UK swimming identity
Share their Swims
©2012 iSwimtoo

12. PodPage
Discover. Connect. Share.
World’s Most
Participative Sport
From Under 10 to Over
80, males & females
Higher Income &
Education
World biggest CRM
on swimmers
Data, Knowledge
Engagement
Membership
Advertising
Mobile
In iSwimtoo
©2012App Purchasing ©2012 iSwimtoo

13. Badges&Challenges
Discover. Connect. Share.
Customisable and Brandable
Vision
iSwimtoo will be
the world’s friendliest
brand for connecting
people
through swimming
Mission
To provide tools to
allow swimmers of any
standard to:
Discover & Share
Places & Events to
Swim;
Find & Connect
with People & Pods;
and
Record, Compare &
Share their Swims
©2012 iSwimtoo ©2012 iSwimtoo

14. MySwims-YourDashboard
Discover. Connect. Share.
World’s Most
Participative Sport
From Under 10 to Over
80, males & females
Higher Income &
Education
World biggest CRM
on swimmers
Data, Knowledge
Engagement
Membership
Advertising
Mobile
In iSwimtoo
©2012App Purchasing ©2012 iSwimtoo

15. Have a Dip with iSwimtoo
Discover. Connect. Share.
Vision
Corporate Partnerships
iSwimtoo will be
the world’s friendliest Government Support
brand for connecting
people Investor
through swimming
Participate - Get Wet!
Mission
To provide tools to !
allow swimmers of any
standard to: Join ! www.iswimtoo.com
Discover & Share Email! stephen@iswimtoo.com
Places & Events to
Swim;
Like Us! www.facebook.com/iswimtoo
Find & Connect
with People & Pods;
Follow Us! www.twitter.com/iswimtoo
and
Record, Compare &
Watch! www.youtube.com/iswimtoo
Share their Swims
©2012 iSwimtoo ©2012 iSwimtoo