new

1. Target
Audience

2. Age
• The film is a 15 so the age would be from
about 15 to 24.
• The main cast are teenagers so teenagers
would be more attracted to this film than
an older audience.

3. • As the film is a 15 people may think
that it looks too young for them or
doesn’t contain much violence which
attracts some people to certain films

4. Gender
• The film could be aimed at either male or
females but due to the amount of action
in the film it may appeal more to males.
• However it is not supposed to be overly
violent so will mostly appeal to most
genders.

5. Above is main character in our
opening : Tovia- who would be
a suitable age for people who
would watch it.

6. Teenagers will watch this film as it contains
a lot of action and chase sequences and it
is not overly violent so will appeal to most
teenagers aged 15 and above of both
genders. The film is quite modern so the
audience who would like it would like quite
modern and recently released music and
will possibly watch television more than
they read books as the film is very visual
and not as psychological.

7. Appealing to the audience
We could appeal to our target audience
through television advertisements
however this would be costly and we may
not directly be shown to our target
audience.
We could advertise through social
networks such as Facebook and twitter
which are used a lot by teenagers
therefore reaching the target audience.

9. Technological convergence
Use of websites with interactive features to
promote the film as teenagers would like
to play games online.
Also an iPhone app available for download
and also the ability to download the film
on your iphone through iTunes would
enhance the audiences experience
(Synergy).

10. • Our audience is people aged 15 and
above but mainly 15 to 24. We have the
main character in our opening as a
teenage girl who would be a similar age
to our target audience; so that people
watching it can identify with her and also
feel sorrier for her than if they were a
younger or older audience.

11. The opening is a starts off calm and then turns
into a chase scene which is common in thrillers
and it matches audiences expectations to have
one in the film; however having it in the opening
is quite unusual and creates a unexpected twist
at the end of the opening which is the idea of a
red herring. This attracts our audience as it
creates an element of mystery and makes
everything more tense as the audience cannot
predict what is going to happen.

12. Music
The music we have used creates tension
and mystery and increases in volume
towards the end as the real victim of our
opening is revealed which creates a twist in
the story to keep the audience uncertain of
what is going to happen.

13. Unique selling point of our production
Although a film may be similar to one we have
already seen, each film has something different
about it, something unique. This may be the star
or the director, or it could be something about
the story or where it is set.
Our film has a interesting narrative and storyline
which creates lots of mystery and that mystery
would attract the audience.