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NASCAR Team MRD Motorsports Sponsorship Presentation
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3. Let me introduce your company to MRD Motorsports, a NASCAR Race Team. Based in the heart of NASCAR country in Concord, North Carolina, MRD Motorsports resides in our state-of-the-art team facility. The owner of MRD Motorsports #8 is the highly respected Dave Malcolmson, a successful business owner in the Tampa Bay, Florida Area. Mr. Malcolmson is a man of high integrity, who is continually carving his path to unmatched NASCAR Team Ownership. His reputation has been built by his never faltering credibility throughout many circuits in the motorsports industry. MRD Motorsports is currently staffed with a full-time team of professional technicians and mechanics who work together to sustain a highly competitive racing operation. Our team displays unwavering top notch sportsmanship and work ethics, and believes in the never-ending improvement of standards and quality. We hope you will find the following information useful in confirming how Motorsports Marketing will play a key role in reaching your company’s goals. Thank you, Emily Harkins Marketing Director
4. Direct: 727-420-0660 Office: 727-556-2800 Dave Malcolmson is the president and founder of Malcolmson Construction , a highly respected commercial construction company in the Tampa Bay area of Florida. Spending 20 years in construction management, Dave built strong relationships with executives of fortune 500 companies, ultimately leading to the success of Malcolmson Construction. Using the same business ethics that he used to build his construction company, Dave is carving his path as a well-liked and highly respected NASCAR team owner.
5. MRD Motorsports is a 100% Debt Free racing operation. This ensures that 100% of your sponsorship dollars go into the performance and marketing activation, giving you a true measure of the return on your investment.
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7. 2009 Season 2 2 nd place finishes 3 top five finishes 11 top ten finishes
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10. Lead changes per race, on average Different race winners Different Bud Pole Award winners Number of races with victory under 1 second
19. Source: Ipsos Insight, 2008 “ NASCAR driver use the products they endorse.” 78% “ Nationwide Series team sponsors are just as important as Cup Series Sponsors” 87% “ NASCAR drivers could not run their cars without sponsors’ support.” 88% “ NASCAR sponsorship is the best buy in marketing. The combination of awareness, favorability and effectiveness is unparalleled in the sports world or anywhere else.” Larry DeGaris, Former Director of the Center for Sports Sponsorship, JMU % of NASCAR Avid Fans Who Agree “ I support NASCAR sponsors more than sponsors of other sports.” 61%
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22. MRD Motorsports and NASCAR give your company the following competitive advantages:
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33. Full Time MRD Sponsor Coordinator—Full time MRD Motorsports employee assigned to coordinate with sponsor's staff, business partners and employees, the schedule of Show Truck to areas, be assigned as host to sponsor's employees and business partners at the track and act as liaison to sponsor's marketing staff. Additional responsibilities would include the integration of sponsor's marketing theme into NASCAR. Coordinate business to business opportunities with sponsor's staff, be available for attendance at trade conventions and help implement any at track sponsor promotions.
34. Sponsor graphics on race vehicle as follows: Sponsor approved graphics and logo's on Hood, Upper Quarter Panels, TV Panel and Rear Deck Lid graphic. Team Race Car Transporter: Graphics as created by sponsor to cover 75% of sides and rear of team transporter. Refer attached presentation graphic. Team Uniforms- Sponsor approved team and driver uniforms subject to NASCAR's approval with logos prominently displayed at mid chest, legs, sleeves, collar and back. Other Signage- Sponsor logo will be displayed on pit box, tool boxes and related equipment. 16 foot sponsor Pit Banner to be displayed during race
35. Exclusive Primary Sponsor option 1: 33 Race sponsorship as the Exclusive Primary Sponsor consisting of the entire 25 race event 2010 Camping World Truck Season and 8 race events in the 2010 NASCAR Nationwide Series. Base Cost $3,560,000.00 Exclusive Primary Sponsor option 2 : 43 Race sponsorship as the Exclusive Primary Sponsor consisting of the entire 35 race event 2010 NASCAR Nationwide Season and 8 race events in the 2010 NASCAR Camping World Truck Series. Base Cost $5,550,000.00 Associate sponsorship packages are also available by request.
36. Personal appearance by the driver with the guests and employees of sponsor at the track Show Truck and /or Car Actual race car with graphics and decals to sponsor's approved scheme would be on display at locations as selected by sponsor. This would allow sponsor's show car to be on display at 75 locations commencing February 1st and ending November 15th. Show Car transporter would be painted to sponsor's approved colors and trademarks. $150,000 Personal Appearances Driver and Crew Chief will be made available a reasonable amount of personal appearances at places designated by sponsor. Driver and Crew Chief will be available for personal appearances at all race events. Price to be determined
37. Personal appearance by the driver with the guests and employees of sponsor at the track Hospitality Tent at race events*: supply of a corporate hospitality tent with catered food for pre and post race use by sponsor's employees, guests and business partners. Hospitality Suite at race events*: ranging From 12-20 people as selected by sponsor, supply an enclosed air conditioned corporate track suite with catered food for the employees, guests and business partners of sponsor to watch the race. * Prices to be determined
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Add in statistics as far as how many sponsors exist in nascar including their company value (yearly revenue????) Add in how many tracks including their company’s value/yearly (revenue)