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Iterative Innovationsmall,	
  focused	
  changes	
  can	
  lead	
  to	
  big	
  successes
Emily	
  Holmes
Director,	
  K12	
  User	
  Experience
@uxemily
Technical
Debt
challenges
Process
Issues
Rapid	
  
Growth
gaining momentum
2011
z
UX
ENG
PM
PM
PM
PM PM
ENG
ENG
ENG
ENG
ENG
ENG
ENG
ENG
ENG ENG
ENG
UX
ENG
PM
PM
PM
PM PM
ENG
ENG
ENG
ENG
ENG
ENG
ENG
ENG
ENG ENG
ENG
PM
ENGENG
ENG
ENG
ENG
ENGENG
ENG
ENG
ENG
ENG
ENG
UX
UX
UX
UX
UX
UX
2013
moving upstream
2011 2013
Release	
  to	
  
customers
Development
SpecificaMon
Interface	
  
design
Release	
  to	
  
customers
Development
Prototyping
&	
  validaMon
Customer
research
an amazing master plan
firstuihire
schoolvisit
personaworkshop
designstudio
partnerincrime
scenarios
userresearch
timeline
firstuihi
schoolvisit
personaworkshop
designstudio
partnerincrime
scenarios
userresearch
leanstartup
timeline
schoolvisit
Only	
  takes	
  a	
  few	
  hours
Doesn’t	
  cost	
  anything
Gets	
  feedback	
  directly	
  from	
  students
Sped	
  up	
  the	
  whole	
  project
Ended	
  opinion-­‐based	
  internal	
  debate
sch
personaworkshop
designstudio
partnerincrime
scenarios
userresearch
leanstartup
leanuxcoaching
timeline
personaworkshop
MulMple	
  departments
Only	
  takes	
  2	
  hours
A	
  chance	
  to	
  share	
  their	
  ideas
We	
  want	
  to	
  hear	
  about	
  their	
  experiences
Incredible	
  cross-­‐department	
  discussion
Exposed	
  great	
  stories	
  and	
  informaMon
Sense	
  of	
  common	
  purpose
p
designstudio
partnerincrime
scenarios
userresearch
leanstartup
leanuxcoaching
teamstructure
timeline
designstudio
Only	
  takes	
  2	
  hours
It’s	
  fun
We	
  want	
  their	
  help	
  with	
  design!
It	
  WAS	
  fun!
Fostered	
  collaboraMon	
  and	
  great	
  ideas
People	
  appreciate	
  knowing	
  their	
  ideas	
  maYer
People	
  started	
  to	
  understand	
  UX
Changed	
  the	
  road	
  map
desi
partnerincrime
scenarios
userresearch
leanstartup
leanuxcoaching
teamstructure
seamonsters!
timeline
partnerincrime
PM	
  was	
  included	
  as	
  a	
  partner
It’s	
  just	
  a	
  couple	
  of	
  phone	
  calls
It’s	
  cheaper	
  to	
  validate	
  now
OpMmized	
  the	
  scope	
  of	
  work
Customers	
  loved	
  being	
  included
PM	
  loved	
  talking	
  to	
  customers
PM	
  saw	
  UX	
  as	
  a	
  helpful	
  partner
partner
scenarios
userresearch
leanstartup
leanuxcoaching
teamstructure
seamonsters!
lightbulbs!
timeline
scenarios
Fast	
  and	
  free
Eliminate	
  project	
  misunderstandings
Enable	
  simple	
  validaMon	
  cycles
Project	
  was	
  smooth	
  and	
  efficient
Saved	
  $	
  by	
  eliminaMng	
  extraneous	
  scope
Customers	
  loved	
  the	
  process	
  and	
  product
PM	
  saw	
  value	
  in	
  Lean	
  UX	
  tools
userresearch
leanstartup
leanuxcoaching
teamstructure
seamonsters!
lightbulbs!
scenario
timeline
userresearch
It	
  worked	
  on	
  CTE	
  and	
  other	
  projects
Customer	
  response	
  has	
  been	
  very	
  posiMve
TesMng	
  early	
  and	
  o^en	
  saves	
  Mme	
  and	
  money
We	
  can	
  try	
  it	
  with	
  a	
  contractor
Customer	
  feedback	
  is	
  very	
  helpful
Research	
  can	
  find	
  the	
  right	
  problem	
  to	
  solve
It	
  gets	
  people	
  out	
  of	
  the	
  building
user
leanstartup
leanuxcoaching
teamstructure
seamonsters!
lightbulbs!
timeline
leanstartup
Provide	
  soluMons	
  to	
  familiar	
  problems
Use	
  short	
  case	
  studies	
  that	
  are	
  quick	
  to	
  read
A	
  copy	
  appeared	
  on	
  every	
  product	
  
manager’s	
  desk
leans
leanuxcoaching
teamstructure
seamonsters!
lightbulbs!
timeline
leanuxcoaching
Only	
  takes	
  2	
  days
Gets	
  PMs,	
  engineers,	
  UX	
  to	
  collaborate
Provides	
  a	
  neutral	
  perspecMve
People	
  got	
  it
Reinforced	
  what	
  our	
  own	
  UX	
  team	
  had	
  been	
  saying
PMs	
  agreed	
  that	
  UX	
  should	
  be	
  partners
The	
  team	
  wants	
  to	
  work	
  in	
  cross-­‐funcMonal	
  pods
lean
teamstructure
seamonsters!
lightbulbs!
timeline
teamstructure
teamstructure
teams
seamonsters!
lightbulbs!
timeline
sea
lightbulbs!timeline
lightbulbs!
lightbulbs!
lightbulbs!
lightbulbs!
lightbulbs!
lightbulbs!
lightbulbs!
what’s next?
Something	
  I	
  really	
  wish	
  I	
  could	
  tell	
  you...
but	
  I	
  can’t!
@uxemily
emily.holmes@hobsons.com
photo credits
http://www.flickr.com/photos/tulanesally/3618969705/sizes/l/in/photolist-6vNaBp-6n3Qah-o6WA3-o6WuJ-o6WwA-o6WJQ-o6Wo6-o6WEe-fbi5zr-fbxkdE-fbxkiS-fbxktU-
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fCxzwu-fCxyD3-fCxzrS-fCxxZ3-fCxydW-fCfXJi-fCxyTu-fCfYQe-fCfXEB-fCfZ88-fCfXUp-fCfYWX-fCfYcD-fCxyGU-7r85tj-7r4bWp-7gnPsH/
http://www.flickr.com/photos/86624586@N00/10187684/sizes/l/in/photolist-UdrJ-8wvum5-8tr46d-8tr473-ETZfx-5YG8he-5nmUmK-68ALWb-5p3uSE-7N5Js9-
cbBGc-9BmZC6-5H7cuN-4Xink7-e26raL-bxa4qG-bL4Lot-bL4Lq8-dLwkuZ-8zyAex-694jya-aceLpG-ETZfz-8cQwUM-7KgVee-8Fzvqi-9fyzQU-8Ntsim-8NqmS2-
dLwoKz-4p7PuB-b7BKB-4BPza-a6VzcC-a6Vzeq-9cwkWF-AKf63-8dF9Bq-afVN7d-
c9PiDd-66qREp-5QPXnN-47HTjU-4YmyNg-4XwC8s-77m9Ss-8FzvqB-8Fzvpa-4FPVSM-4hY7LW-9SS9VY/
http://www.flickr.com/photos/zeldman/8496709162/sizes/l/in/photolist-dWPRBy-azGaS6-5K48xF-5K48zc-5K48yp-eWoxdZ-fTQpp-98ogmf-bfs6Ta-bfs7xF-bfs67R-bfs4Hc-
bfs5mg-3cCG1w-bCfmRj-5eYYtU-7aLwu3-9wWYnB-aCRjyU-KBfom-aDEBSd-aQbEtp-7pmL1D-5mr5Pv-cPCh4q-e1We9p-f6qmGq-dtsZjD-e6MJnF-8R2A5U-bZ2NJ-
e3NWVy-4aGuEV-68dm8u-9kG2dE-6Vf6Rh-5HKA5s-9pVAyD-cfyMZU-73mZ4c-8dfMqN-ecNjVY-ac1Rk-7EHgh8-ejzLhD-eaFjCL-eaFnXU-eaFjAw-eaFjD9-6wCSwX-
fhMnad/
http://www.flickr.com/photos/dunechaser/1228011889/sizes/l/in/photolist-2SvT9M-e2uc4D-fs4p2A-PcJKc-
bxgW8z-5BcZ5M-624hFR-5rzuXR-5DqARX-5u2ZLv-4dL2js-3DxNr8-6bQvfo-53LynW-2VbW3-6eD4WG-5xXwK1-dH42Px-66WyPR-63nTpA-7s9ncF-8sqxqJ-8WNTQ9-
cgkJB3-6fg8dP-bqY7m-9NvR5E-ahsx5R-aNSUUZ-dnAzUF-5PRBP8-dnEvuZ-suqtF-8VwsJJ-8VwsKS-Hfj4a-fs4heA-nYtLw-
aj1v1L-93mfKG-9nLLW4-8hfTpA-8mz8DQ-8ywGqs-795R4q-be4Zs8-62wEZP-bDu9AH-861Twb-bP4qzi-ccr1B9/
http://www.flickr.com/photos/davidw/6639183689/sizes/l/in/photolist-b7Fy1i-dwzgpa-dwEKf7-A9EQx-7Uqymx-fvufWo-dNdoXz-ds7aK8-
dwzeYr-7XtxFN-7Evrk3-69zpeC-57H9vW-btSsEx-8h9ptg-bmJ74x-49d5DN-8VMdJk-bp1VyH-bf1deB-mq7U9-48k8ee-5Jk65J-7Thvp8-7ThvHn-7TkKDU-24zBh-dwELCL-
cVCa7j-7VRgdk-aYp7uz-aJ87sR-6uGpt-dijoZi-cTQrRs-8REcr-4owHxc-bnXBu3-eZ4A71-eYSdTg-eZ4zq3-eZ4zF1-5ehg4K-4RUsE4-4RYCXA-4RUsJa-4RYD2A-cX5SPu-
AgKkg-6fuBas-7WgoDD/

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Emily Holmes, LeanDayWest presentation: Iterative Innovation