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Before a Crisis

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Emily Mannel
Emily Mannel

Monster Canada faces two potential crises that require swift response. In the first crisis, an angry former employee posts disparaging comments about the company online after being fired. In the second crisis, an accounting error causes Monster to not pay a charity from an event, putting one of the charity's employees' jobs at risk. The document provides best practices for crisis planning, response, and communication, including appointing a spokesperson, taking responsibility, keeping internal teams informed, and maintaining transparency.

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Adele Cehrs, President, Epic PR Group Training Part II Monster.ca
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WE KNOW PEOPLE The Promotional Cocktail Adele R. Cehrs President Epic PR Group 703-299-3404 105 N Washington St, Suite 202 Alexandria, VA 22314 www.epicprgroup.com Facebook: Epic PR Group

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  • 1. Adele Cehrs, President, Epic PR Group Training Part II Monster.ca
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  • 23. WE KNOW PEOPLE The Promotional Cocktail Adele R. Cehrs President Epic PR Group 703-299-3404 105 N Washington St, Suite 202 Alexandria, VA 22314 www.epicprgroup.com Facebook: Epic PR Group