In This Whitepaper: * A complete roadmap for SMEs who are considering internet marketing * Why internet marketing is important for your business right now * How to avoid competitors blowing you out of the water * 5 ways internet marketing helps you generate more leads, attract more customers and make more profit * Complete guide of what to look for when you’re planning to take your business online

1. How To Generate More
Leads, Attract More
Customers and Make More
Profit With Internet
Marketing
Internet Marketing Whitepaper
By Janna Jungclaus
Eminent Online Marketing
http://www.eminentonlinemarketing.com.au
janna@eminentonlinemarketing.com.au

2. Janna Jungclaus Eminent Online Marketing
1
©2010 Eminent Online Marketing
How To Generate More Leads,
Attract More Customers and Make
More Profit With Internet Marketing
Internet Marketing Whitepaper
This paper provides a complete roadmap for small to medium enterprises who are
considering internet marketing for their business. It discusses why internet marketing
is important for their business right now, how to avoid competitors blowing you out of
the water and proposes 5 ways in which internet marketing can help your business
generate more leads, attract more customers and make more profit with internet
marketing. It concludes with complete overview of what to look for when you’re
planning to take your business online.
Is Your Business Growing As Fast As You Would Like?
If your business is not growing at the rate you want it to, or struggling to get new customers, it is likely
that you are being trumped by your competitors who are taking advantage of the many opportunities that
are available online.
Most business owners are finding that traditional methods of advertising are costing them money and are
not providing enough leads to grow their business. Some of the problems small to medium sized business
owners are encountering across the world include:
• High advertising costs that prevent them from running advertisements long enough to proove
whether they are working.
• Difficulty in targetting their ideal customers through advertising in traditional media.
• Lack of time to improve their advertising and marketing, therefore the costs continue to grow and
the efficiency is reduced.

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©2010 Eminent Online Marketing
• Lack of knowledge to explore other, more efficient areas of
advertising and marketing that would allow them to get more
customers at a lower cost and grow their business.
Costly Lead Generation
Despite the fact that nearly every business owner I have spoken to in the
past few years would love to have more leads for their business, generating
leads in the offline world can be very expensive. Unfortunately, most
business owners don’t even monitor how much they pay for each lead,
what their average customer value is and how much they can afford to pay
to attract new customers.
Many business owners I talk to advertise their services in newspaper or
magazine ads, or the Yellow Pages because this is “what you do”. Once they
implement a tracking system to monitor how many new customers come
from each source of advertising, they quickly realise that they’re losing
money hand over foot. For example, Chris who owns a cleaning business
ran a 6 week ad in a local paper. Once converted, an average customer
spend $60 with him initially and was worth $6000 over the course of the
next few years.The ad cost him $1600 and he received one phone call.
That’s a massive $1600 per lead!
Connecting to the Right Customer
Most business owners have an ideal customer. The problem that many
business owners face with advertising in traditional media is that it’s
difficult to get in touch with their ideal customer. The target audience for
traditional media is so broad, that your advertisement is unlikely to be
seen by your ideal customer. And even if they see or hear it, they are not
going to be in a ‘buying frame of mind’.
If a cosmetic dentist can target his advertisement to a person who, in that
exact moment, is thinking about getting their teeth corrected their ad will
have extra impact and a higher conversion rate.
Lack of Time and Expertise
Most business owners lack the time and expertise that is required to make
any advertising or makreting campaign a success. This results in
continuously high costs, often resulting in business owners cutting their
marketing and advertising alltogether. However, without a good marketing
strategy your business will not grow as quickly as you would like. In
addition any business who doesn’t market itself is likely to struggle and be
easily outperformed by their competitors – simply because their business
is growing at a higer rate and gets more new customers at a lower cost.
Scenario
Before: Luke runs an
Antenna business and his
average customer value is
$150. He currently spends
$1400 per month on
advertising and gets an
average of 16 leads per
month. His cost is therefore
$87 per lead. His closing
rate is 65%, so out of 16
calls about 10 people
become paying customers.
He is paying $140 for each
new customer – with an
average customer value of
$150 he is hardly making a
profit.
After: Luke cuts his
wasteful advertising cost for
the Yellow Pages and the
newspaper. He invests the
freed up advertising budget
of $12K into a high ranking
direct response website that
becomes his hard working
lead generation machine.
He now gets more than 30
clients a month and is only
paying $750 in ongoing
costs per month. Even with
the set up cost of 8K he is
making a tidy profit as the
website is sending him leads
month after month, for the
life of his business.

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©2010 Eminent Online Marketing
Online Marketing Saves SMEs
With online marketing on the rise, small to medium business owners now have more options for effective
advertising and marketing, allowing them to get fresh new customers at a much lower cost. Their business
can now continue to grow, while the time and money invested in advertising and marketing can be cut in
half.
According to the Australian Bureau of Statistics (ABS), in 2007-08 Australian businesses made online
sales in excess of $81 billion, an increase of 20% from the previous year1. Online income for Australian
businesses is expected to rise even further, as internet access spreads even wider and people become more
comfortable making purchases online.
The same research found that large businesses
were more than three times as likely to have a web
presence than small businesses –indicating that
now is an excellent time for any offline business to
get an advantage over their competitors and take a
cut of the profits.
Australians are continuing to become more
comfortable with online purchases and it is well
known that many people simply search the
internet to find the products and services they
need instead of using the Yellow Pages.
The Truth About Getting More Customers Online
Taking your business to the online world may seem intimidating to many business owners who are
overwhelmed by the technology. But the truth is, when you examine your current advertising and
marketing performance closely, you will quickly see that you can grow your business faster and easier
through online marketing.
There is a misconception that taking your business online is complex, time consuming and expensive
when in fact, the opposite is true. A well thought out online strategy for your business and website
contributes to more frequent purchases and higher retention rates of existing customers, generates more
leads calling your office, and can even provide additional income streams online.
1 2009, Australian Bureau of Statistics (ABS), Summary of IT Use and Innovation in Australian Business, 2007-08
Online income for Australian
businesses is expected to rise further
as the internet becomes more
accessible and people become more
comfortable making purchases online.

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©2010 Eminent Online Marketing
Finding the Best Internet Marketing Strategy For Your
Business
The Solution is simple – take the leap and expand your businesses’ online presence.
There are many different internet marketing strategies out there, but you’ll quickly find that there is only
one right strategy for your specific business and unique circumstances.
At the centre of nearly every strategy is a website, and it’s important to point out the connection here. The
website should be purpose-built for your particular strategy to deliver the best results.
If you already have a website, that’s great. But the truth is, if it’s not part of a greater strategy, your
website is likely to simply be costing you money. Think about the return on your investment –how much
money have you spent on it and how many new customers does it generate every month?
What’s In It For You?
The benefits of implementing an internet marketing strategy for your business are enormous:
• You will find it easier to stay in touch with current customers and encourage them to buy from
you more frequently.
• You can find easy and cost-effective ways to generate leads month in, month out for your
business.
• You can target your ideal customer, targeting the right age group, profession, hobbies and much
more. Even better, you can target your ideal customers while they are in a buying frame of mind.
• You can easily outperform your competition and increase your profits by dominating your
marketplace.
Stay in Touch With Existing Customers
To keep in touch with your existing customers is crucial for any business. Statistics show it is much easier
and cheaper to get an existing customer to buy from you again, than it is to attract a new customer.
It’s simple, if you’re not keeping in touch with existing customers, you’re leaving money on the table.
There is even a risk that they get pinched by your competitor. Whether you decide to keep in touch
through email newsletters or social media marketing, the internet provides many low-cost and effective
ways to stay in touch and make the most of your relationships with your existing customers.
Cost Effective Lead Generation
Whether you decide to advertise online, offline, or do both— measuring your cost per lead is essential and
a proper online marketing strategy contains ongoing testing and tracking mechanisms that help you do
just that.

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©2010 Eminent Online Marketing
A simple calculation of what each new customer or email list subscriber is worth to you will tell you how
many new customers you need to make a good return on your investment.
Target your Ideal Customer
Most likely your business has an ideal customer demographic, ranging from their age to their disposable
income. Knowing who your ideal customer is, will make your online advertising and marketing efforts
razor focused. When advertising online, you can
use more effective ‘direct-response’ type
advertising that allows you to respond to people’s
needs when they are most likely to need a solution
– your solution. The result is a massive increase
in your conversion rate and a phone that just
won’t stop ringing.
Beat your Competitors
The online world is a fast-moving medium. As Rupert Murdoch said “It won’t be the big who beat the
small, it will be the fast beating the slow”. If you get online before your competitors do, you will have a
clear edge over them in creating new leads, converting more prospects and keeping your existing
customers tied to your business.
The opposite is also true, if your competitors are already online and have a good internet marketing
strategy in place, they can put you out of business—simply because they are getting more customers at a
lower cost.
What to Look For When Taking Your Business Online
There are two options to consider when taking your business online. You can either do it yourself, which
will cost you a lot of time, money and energy, or you can talk to an expert to do it for you.
When you decide to work with an expert, you benefit from their existing knowledge and experience, and
you even get access to their proven processes, proprietary tools and well trained team.
When choosing the right expert to work with you, here are some key points to evaluate against when
making your decision:
Your Best Interest
It sounds logical, but make sure you choose someone who has your best interest at heart. The internet
marketing and advertising industry is full of people who are happy to take your money whether your
service is in their best interest or not. If you find someone who really cares about you, your business and
asks a lot of questions, you’re on to a winner.
“It won’t be the big who beat the small,
it will be the fast beating the slow” ~
Rupert Murdoch

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©2010 Eminent Online Marketing
Long-term relationship
Developing and implementing the right internet marketing strategy
for your business can take time. While you can see great results in a
few months, the real success of any online project happens after the
initial release—in the phase where you evaluate, test, track, monitor
and improve. Therefore you’re well advised to choose someone you
can develop a long-term relationship with. After all, they’re becoming
your trusted advisor to grow your business, so it’s best you get along.
Professional
Although the internet is famous for bringing us 15 year old
millionaires, that’s no excuse for partnering with someone who is not
professional. Look for someone who is committed to deadlines,
delivers high quality work and keeps you involved as the project
progresses.
Proven Results
Unfortunately the internet has become infamous for the amount of
spam and deceit that is going on. You should therefore place high
importance on partnering with someone with a lot of integrity who
can deliver results.
Reasons to partner with Eminent Online
Marketing
Our Philosophy at Eminent Online Marketing is that we truly care.
We are looking to create a long-term partnership with our clients and
create win-win situations so everybody is better off.
For us, each project is different from the last because each and every
business is unique and has individual requirements. We will work
closely with you to find out what the best and most profitable strategy
is for your business and your situation. By asking the right questions
up front, we ensure that your internet marketing strategy will achieve
your desired results.
When assessing your business needs and desired outcomes we follow
our unique, proven process. Each project includes a thorough review
of your current situation, a needs assessment, our proposed changes,
clear deliverables to assess the success of each project, and at least 90
days of ongoing testing, tracking and monitoring to ensure optimum
results.
Testimonials for
Eminent Online
Marketing:
Beyond Internet
Marketing Expertise
“Janna has contributed
beyond her internet
marketing expertise to
provide that often-
needed outsider’s
insider perspective on
our varied projects and
business strategy in
general, which has
proved insightful time
and time again.”
Veronique Vallieres,
Strategic Marketing and
Communciations Expert
Always On Time and
Delivers As Promised
“There has been an
improvement to my
website’s ranking and
Janna is always happy
to answer my questions,
and issues very detailed
reports. She is always on
time, keeps her word
and delivers as
promised.”
Wendy Mak, Owner,
Smitten With Style

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©2010 Eminent Online Marketing
Developing long-term relationships with our clients is at the heart of our business. Many of our clients
choose one of our monthly services so that they may benefit from our expertise in the long-term.
Next Steps
Many small to medium businesses across Australia have been struggling with traditional advertising and
marketing for decades and are now benefiting from the new and cost effective ways of internet marketing.
Businesses can benefit by staying in touch with current customers and encourage them to buy more
frequently, finding easy and cost-effective ways to generate leads and they can quickly and easily
outperform their competititors by increasing their profits and dominating their marketplace.
Businesses are set to grow faster and without hiccups when they decide to work with an expert, such as
Eminent Online Marketing. This way business owners benefit from the knowledge of experienced
professionals and get access to their proven processes, proprietary tools and well trained team.
For a limited time only, Eminent Online Marketing is extending a special offer to the readers of this
whitepaper. If you’re ready to generate more leads, attract more customers and make more profit with
internet marketing, take up this special offer today.
Special Offer
For the first 12 business owners, we will provide a free website video review
based on our unique 4 step website review process. To claim your video review -
showing exactly why you are not ranking on Google and exactly what you need
to do to get to the #1 position and start generating leads from your website - go
to http://www.eminentonlinemarketing.com.au/whitepaper-offer.php