Why Poker affiliates should recognise the growth of female poker players in their onsite engagement

1. Power of the Pink Poker Pound Presentation by Emma Gilbert

2. Here come the Girls ... It is predicted that 20% of online players are women, with some websites such as 888.com who cater specifically to women in order to help meet the new demand. Presentation by Emma Gilbert

4. From Desperate Housewives

5. to

6. Lady GaGa’s Poker Face

7. To More female poker players on playing in televised games

8. And now Ladies Only TournamentsPresentation by Emma Gilbert

9. Presentation by Emma Gilbert

10. Female poker players are set to grow to a third of real money poker players by 2011and are a key focus for operators in Europe, new research has revealed. (study by Poker Players Research (PPR)) Presentation by Emma Gilbert

12. Female’s rake per session is currently half that of men due to lower stakes and shorter sessions on the tables

13. Greater loyalty and lifetime value = better ROI when fierce competition for poker’s existing male demographic is sending player acquisition costs spiralling.Presentation by Emma Gilbert

14. Operators are already implementing campaigns to appeal to women, adjusting their bonuses and promotions. It’s time for affiliates to start including the “Pink Poker” market into their engagement strategies. Presentation by Emma Gilbert

15. So how do affiliates exploit this new growth area? Onsite Content V’s Presentation by Emma Gilbert

17. Rules

19. All male News?

21. Are the too Sexy

22. Too much Tits n Arse?Not just for SEO! Presentation by Emma Gilbert

23. So how do affiliates exploit this new growth area? Promotions and Incentives "The majority of our clients are in property, fashion and public relations, and the prizes like manicures and facials are not the reason why they game online.” - Julian Morel, Head of Poker Girl Presentation by Emma Gilbert

26. Likely to ask a friends advice

28. Value not Free

29. Clear T&C’s

30. Exclusive and SpecialOnce they come they Stay! Presentation by Emma Gilbert

31. Here come the Girls ... Affiliates who dismiss female poker players as either bored housewives or poker pin ups beware. Ignore the potential of the “Pink Poker” pound at your peril! Presentation by Emma Gilbert

32. Emma Gilbert is.. The online Marketing and Content Manager for a portfolio of online gambling affiliate portals Pokerrakeback.comMrsBingo.comBunnyBingo.comRakeback.co.uk Rakebackpoker.comMrCasinos.comMrSportsbook.comMrBlackjack.com to name a few!