GroovinAds provides advertisers and agencies with intelligent dynamic ads that will show the right offer and or message to each user, in every impression, boosting clicks and conversions. Each time an impression is generated for one of these banners, our decision engine chooses the most suitable offers to display in the banners, according to the most effective segmentation methods. These methods are: Contextual Segmentation, Geo-location Segmentation, Behavioral Segmentation, Re-targeting among others. These banners are able to boost the results of the ads campaigns, maximizing clicks and conversions. Our main services are: a) OFFER OPTIMIZATION ADS: Dynamic ads that show the right set of products to each user. An option for when you have different offers you want to advertise. b) CREATIVE OPTIMIZATION ADS: Dynamic Ads that show the right combination of messages and design elements to each user. An option for when you have a one or few offers or services you want to advertise.

1. GROOVINADS OVERVIEW
Each time an impression is generated for one of these banners, our decision engine chooses the most suitable offers to display in the banners, according to the most effective segmentation methods. These methods are: Contextual Segmentation, Geo-location Segmentation, Behavioral Segmentation, Re-targeting among others.
These banners are able to boost the results of the ads campaigns, maximizing clicks and conversions.
Our main services are:
OFFER OPTIMIZATION ADS:
Dynamic ads that show the right set of products to each user. An option for when you have different offers you want to advertise.
CREATIVE OPTIMIZATION ADS:
Dynamic Ads that show the right combination of messages and design elements to each user. An option for when you have a one or few offers or services you want to advertise.
GROOVINADS Provides advertisers and agencies with intelligent dynamic ads that will show the right offer and or message to each user, in every impression, boosting clicks and conversions.

2. GROOVINADS BENEFITS
1. REAL-TIME OPTIMIZATION: Our Dynamic ads have the intelligence to show the right offer to each user, using the most powerful segmentation methods.
2. BANNER CREATION: Our robust display ad builder will let you create all your banners, using predefined or customized templates. No special skills are required.
3. DATA INTEGRATION: Your ads will feed on your live product data source, and integrate seamlessly with any tracking system you use.
4. DYNAMIC ADS: This solves the endless problem of constantly creating new banners, creating only one ad per format, being able to modify their designs while they are active without having to upload them again to campaigns.
5. GROOVINADS RUNS EVERYWHERE: Our ads run in every network that accepts Third Party Ad Servers. We are certified as Third Party Ad Server on Google, Yahoo, MSN, AppNexus and others.
6. RESULTS: Multiply clicks by 6 and conversions by 3 boosting the campaigns performance according to the Advertisers' specific goals. Save time creating banners and configuring campaigns. MAXIMIZE ROI.

3. SERVICE DESCRIPTION
1. The Advertiser provides a product feed with the offers that will be displayed in the ads, available in a file, through a periodic interface or a web service provided.
2. GroovinAds provides a display ad builder which will integrate the Advertiser’s products on to the dynamic ads and generate the ads tag.
3. The Advertiser traffics the tag on to the Ad Network, and the ad is displayed to the target audience.
4. In every impression, the web browser interprets the tag contained in the site, and shoots a web request to decision engine, who in turn chooses the right set of products using powerful segmentation methods in order to match the users interests.
5. Each offer in the ad will link directly to the offer's landing page in the Advertiser's site.
6. If the user clicks one of the ad and then generates a conversion in Advertiser's site, he will be exposed to a pixel. GroovinAds decision engine uses this pixel to track the results of Advertiser's campaign and to optimize the ads based on results.

4. OPTIMIZATION
Every time an ad is shown by the Ad Network, it generates a request to GroovinAds Decisions Engine. GroovinAds uses complex probability and statistics equations to choose the offers and or designs that will be show, identifying each user. The engine determines if the user has been to Advertiser site in the past (Re-Targeting Segment) or not (Prospecting Segment), and optimizes those segments according to:
RE-TARGETING SEGMENT
GroovinAds will show an offer according to the users' interests, in combination with Advertiser's business model and internal rules.
PROSPECTING SEGMENT
GroovinAds analyzes the user's location, the host on which the ad is printed, the context and semantics of the page, how many times the user has viewed the banner, trends of time and day, offer performance, etc., and shows the offer most likely to generate clicks and conversions depending on the Advertisers business model.

5. SEGMENTATION METHODS
Following are some of the methods we use:
a- Re-Targeting Segmentation: Differentiates in between users that have already been in the Advertiser's site from users that have not. We can learn these users' interests including a pixel in the Advertiser's pages. For this segment of users, it is possible to show products according to the interests they have expressed.
b- Default Segmentation: It is the default configuration. The engine auto- configures according to the Advertiser's Business Model and the information provided in the Data Source. This generates an initial estimation and segmentation of deals which is the starting point for all the other algorithms.
c- Dan - General: The general segmentation allows the engine to get an average return of all products and predict, on a general level, what are the products that best align with the objectives of the campaign.
d- Conversions Optimization: This is an algorithm that is always combined with other algorithms, and is enabled when the advertiser implements GroovinAds Conversions Codes in their site, in the conversions confirmation page. A conversion varies according to the Advertiser's site and business model, it may be a sale, a record, contact, etc., and is used by GroovinAds engine to align the campaign and maximize the Advertisers business.
e- Host Segmentation: This allows the engine to learn, at each site, which offers selection is best aligned with the Advertiser's goal, based on their previous performance.
f- Contextual Segmentation: Based on the content of the pages where the banners run, our engine can choose the Advertiser's offers best suited to that content.

6. g- Semantic Analysis: Based on the understanding of the overall meaning of the page where the banners run, our engine can choose the Advertiser's offers best suited in the overall semantic approach.
h- Geo-Location Segmentation: You can use the location information of the users who are surfing the web to offer them the most popular products in their region. It allows the Advertiser to display different offers based on country, region, or city level. Geo-location also adds a segment to optimize. GroovinAds engine learns the tastes of the different locations, to predict the selection of products which will be more attractive and be better aligned to the Advertiser's business.
i- Price Segmentation: It is possible to segment the offers by price ranges and then relate affinity to different user segments.
j- Category Segmentation: We can segment users and show them products according to the categories that interest them the most.
k- Behavioral Targeting: We can segment the offers to be displayed on each banner according to the user's browsing history
In addition to the options mentioned above, we continually add new and individual segmentation techniques to maximize our clients campaigns.
ABOUT US
GroovinAds is in the market since 2010, working for some of the mayor Latin American performance advertisers. We have not only tested our efficiency with them, but also the scalability of our service.
CONTACT US info@groovinads.com - www.groovinads.com