Social Media Webinar hosted by EmpoweringPumps.com focusing on the use of Twitter for the Pump Industry.

1. Social Media Training
for the Pump Industry
Marketers: Twitter
by
Charli K. Matthews
Founder & President of Empowering Pumps, LLC

2. Charli K. Matthews
 Thank you for joining us to learn about Social Media for the
Pump Industry!
 I am the President of Empowering Pumps, LLC and
Publisher of EmpoweringPumps.com
 I have been in the industry for 9 years! The majority of my
career I was spent as an Account Executive for Pumps &
Systems Magazine. This is where I fell in love with the
Pump Industry.
 For the last two years, I watched and learned from leaders
the Pump Industry. I could see there was a need for online
platform to utilize social media. This is why I built
EmpoweringPumps.com and designed every page to use
social media in some way.

3. Outline
 Twitter
 Thoughts vs Reality
 Twitter Basics – How to use it
 Using Twitter– How to use it with purpose
 Empowering Pumps
 How & Where Twitter is used on EP
 How to Grow your Network immediately

4. Twitter Thoughts
 Twitter is Hard
 Twitter is for Entertainment
 Twitter is for Young People
 Our industry is not using Twitter
 I don’t have the time to learn something new

5. Twitter Reality
 Twitter is Friendly, but not Personal
 Facebook is the Personal Platform
 Think of Twitter as a mini blog.
 It’s a tool to drive your customers to a particular site
 Twitter builds a friendly respect between followers
 For example, Favorite Fridays #FF is a day of thanks and
giving a mention to those who were nice enough to follow
or mention you. This is one of my favorite days on
Twitter.

6. Twitter
How do I use it for Business?

7. CONTENT
 The backbone of social media is content. So, START
WRITING now…
 Start a Blog
 Create a Email Newsletter
 Join other Social Media Platforms
 Define your audience
 Think about your customers, then think about their
customers…

8. Twitter: Basics
 To BEGIN
 LOGO
 BIO
 Website
 Contact List
 Let’s begin with your Profile

10. Using Twitter
 What’s most important to learn?
 Home – how you are seen
 @Connect
 #Discover
 Tools
 JustUnfollow.com
 TweetDeck, Social Share, Hootsuite, etc…
 Add to your site, newsletter, other social media sites

15. EmpoweringPumps.com
 Twitter on Empowering Pumps
 Company Profile Sponsorship
 Questions

18. NEXT MONTH:
Learn how to use Facebook
May 18, 2012 – 4:00PM EDT
IF YOU HAVE ANY OTHER QUESTIONS, FEEL FREE TO EMAIL ME:
CHARLI@EMPOWERINGPUMPS.COM