Session delivered by Sameer Kanwar ( Basil Partners) at Endeavour's Regional Mobility Conference - India. Visit: http://www.techendeavour.com/ for more details about Endeavour.

1. The Digital Future
“Innovative digital practices and
applications are arguably being
conceived and put into
practice in the emerging world
faster than the developed
world. Simply put, there are no
alternatives but to become
„more digital‟ with whatever
assets are available”
Digital economy rankings, 2010
Economic Intelligence Unit
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2. IT Trends & The New Normal
Sameer Kanwar
General Partner
October 31, 2012

3. Agenda
• Realities faced by Enterprises today
• Enterprise IT
– Factors affecting Architectures
• Basil ecosystem
– Niche Focus
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4. Reality 1 – Mobile Devices to dwarf PCs
Source: Business Insider
• Smart devices are being adopted 10X faster than that of the 80s
PC revolution, 2X faster than that of 90s Internet Boom and 3X
faster than that of recent social network adoption (Flurry)
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5. Smart Device Adoption
• Despite security concerns,
– 32% of IT executives in North America & Europe are using Android
phones at work as of 2Q12
– 60% of IT executives are using some form of tablet device for work
• Risk-averse vertical markets are allowing tablets & Android
smartphones, but barring direct access to corporate systems
• Enterprises need to migrate from using mobile as an extension
of the Web
– Way of doing things that were never possible with any other technology
By 2015, mobile application development (AD) projects targeting smartphones and tablets
will outnumber native PC projects by a ratio of 4:1 (Gartner)
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6. Reality 2 – Social Media Influence
Source: Luma Partners / Buddy Media
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7. Social Media in the Enterprise
• Currently over 1 Billion users
worldwide, most on Mobile
(ITU)
– Facebook (900m+ users)
– Twitter (200m+ users)
– LinkedIn (150m+users)
• Leading business objectives
for using social networks
– Customer engagement - 78%
– Revenue generation - 51%
– Customer experience – 47%
Social media is forcing Enterprises to re-think how it engages with customers – both in
Marketing & providing Customer Service
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8. Reality 3 – Cloud pervasiveness
• Combination of Private and External cloud-based services is
transforming IT architectures and the role of IT.
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9. Hybrid Cloud for the Enterprise
• Increased mobile devices
driving uptake of cloud
services
– Require access to data and
applications more complex
than messaging
• Enterprise need
– Tap opportunity
– Address security concerns
Source: Gartner
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10. The Impact – Information overload
• Estimated that 4 Exabytes (4 x 1019) of unique information would
be generated in 2012
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11. Deriving benefit from Data collected
• Data Warehousing challenges
– Long initial implementation
time and associated high cost
– Adding new data sources takes
time and associated high cost
– Data is static and dated
– Difficult to accommodate
changes in data types and
ranges, data source schema,
indexes and queries
Mobile devices & Social Media adoption resulting in exponential increase in data –
volume, velocity, variety & complexity
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12. The Enterprise Need
Extracting Value from Data
Volume
Velocity
Multiple Touch Points
(& increasing by the day) 24x7, Global
Call Data Records Blogs & Micro-blogs, Social Media,
Variety (CDR), Weblogs, Manufacturing Video Streaming, …
Sensors, Trading Systems, Social Complexity
Structured & Media, …
Unstructured Data Complex Data
CRM, Transactional, Customers, Products,
ERP, Web Store Competition, Patents
Transactions, Ledger Data, etc.
Repositories, Blogs, Social
Media, …..
Value
Acquire, Organize,
Analyze, Present
Enhanced Competitive
Productivity Advantage
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13. Enterprise IT
Factors affecting IT Architectures
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14. Nexus of Forces
Embedded into all Application Services
Source: The Future of IT Services, Gartner (August, 2012)
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15. Productized Service & Vertical Focus
Underlying factors
Integration
capability
Flexibility
Meets
Business
Objective
By 2015, 35% of enterprise IT expenditures for most organizations will be managed
outside the IT department's budget
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16. Basil Ecosystem
Power of Niche focus to help Enterprise Agility
• Mobile Assessments
• Enterprise Mobile
Enablement
Enterprise • Mobile Content
Mobility Management (Ki-cube)
• Big Data frameworks
• Cloud-ready Product • Faceted Search
Engg. Platform
• Cloud Data Solutions • Data Synchronization
• Vertical Clouds engine (OODEBE)
• Clinical Cloud Cloud Big Data • Big Data solutioning
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17. Basil Ecosystem
Power of Niche focus to help Enterprise Agility
Enterprise
Mobility
Cloud Big Data
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18. “There are no signs that the expansion
of social, mobile and cloud
technology are slowing;
organizations will have to learn to
leverage these tools in an optimal
way. Technology may be changing,
but the importance of satisfying
users is not. No matter what
underlying tool is used to deliver a
service or how sophisticated the
technology implementation, if it
does a poor job at serving the needs
of the users it was designed for, it is
a failure.”
Aberdeen Research
May, 2012
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19. Thank you
sameer@basilpartners.com
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