This presentation was created to show the best practices for marketing your business on Facebook. Topic covered are: 1. Facebook Business Page vs. Personal Timelines Creating a Facebook Business Page Profile Photo/Cover Photo – Facebook Rules Creating your Unique URL and Page Name 2. How to Generate Conversation What to post How often to post Ready to Post Content… 3. The Easiest Way to be Successful – Social Solutions: Go Live

1. Tracy
says hi.
Facebook 101Best Practices

2. We want you to go from this…
Powered by:

3. To this...
Powered by:

4. Agenda
1. Facebook Business Page vs. Personal Timelines
 Creating a Facebook Business Page
 Profile Photo/Cover Photo – Facebook Rules
 Creating your Unique URL and Page Name
2. How to Generate Conversation
 What to post
 How often to post
 Ready to Post Content…
3. The Easiest Way to be Successful – Social Solutions: Go Live
4. Next class: LinkedIn – More than just an Online Resume

5. Personal Timeline vs.
Pages

6. Personal Timelines vs. Pages
Personal Timelines and Pages are two totally separate
Facebook products with separate terms of service. As a
result, they require dramatically different strategies for
marketing and business development success.
When properly utilized as part of a clear Facebook
marketing strategy, Facebook pages can be an effective
and profitable business tool for Realtors.
* Harmon Enterprises

7. Personal Timelines vs. Pages
How are Pages different from personal timelines?
(From Facebook)
Each person has one account and login information. Each account
can have a personal timeline and manage multiple Pages.
Personal timelines:
 Timelines are for individual, non-commercial use.
 Timelines represent individual people and must be held
under an individual name.
 You can follow Timelines to see public updates of people
you’re interested in but aren’t friends with.

8. Personal Timelines vs. Pages
Facebook Pages:
 Pages look similar to personal timelines, but they offer
unique tools for connecting people to a topic you care
about, like a business, brand, organization or celebrity.
 Pages are managed by admins who have personal timelines.
Pages are not separate Facebook accounts and do not have
separate login information from your timeline.
 Pages provide insights to help admins understand how
people are interacting with the Page.
 You can like a Page to see updates in News Feed about
brands you care about.

9. Personal Timelines vs. Pages
What a Profile looks like…

10. Personal Timelines vs. Pages
What a Page looks like (owned)…

11. Personal Timelines vs. Pages
What a Page looks like (others)…

12. Creating a Page

13. Creating a Facebook Business Page
Go to: Facebook.com/pages/create

14. Creating a Facebook Business Page
Go to: Facebook.com/pages/create

15. Creating a Facebook Business Page
Go to: Facebook.com/pages/create

16. Creating a Facebook Business Page
Go to: Facebook.com/pages/create

17. Creating a Facebook Business Page
Go to: Facebook.com/pages/create

18. Creating a Facebook Business Page
Go to: Facebook.com/pages/create
Rules and
Recommendations
Image Size: 150 x 150
Logo, Your Photo
Nothing derogatory
or inappropriate

19. Creating a Facebook Business Page
Go to: Facebook.com/pages/create
Mark D’Andrea REALTOR®

20. Creating a Facebook Business Page
Go to: Facebook.com/pages/create
Mark D’Andrea REALTOR®

21. Creating a Facebook Business Page
Go to: Facebook.com/pages/create
Rules and
Recommendations
Image Size: at least
815 wide x 315 high
No more than 20%
of your cover photo
can be text
Nothing derogatory
or inappropriate

22. Creating a Facebook Business Page
Go to: Facebook.com/pages/create
Mark D’Andrea REALTOR®

23. Mark D’Andrea REALTOR®
Creating a Facebook Business Page
Go to: Facebook.com/pages/create

24. Creating a Unique URL
for you Page

25. Creating a Unique URL for your Page
Go to: Facebook.com/username

26. Creating a Unique URL for your Page
Go to: Facebook.com/username

27. Creating a Unique URL for your Page
Go to: Facebook.com/username

28. How to Generate
Conversation

29. Generating Conversation
The best way to do that, is with:
Great Content

30. 2012 Media agency report
Generating Conversation
To Begin dialogue…
Ask a Question!
Question Posts generate
Comment rates double that of
Non-Question Posts.

31. 2012 Media agency report
Generating Conversation
Fill in the blank Posts receive 9
times more Comments than
other posts.Post a fill in the blank.
I like…

32. 2012 Media agency report
Generating Conversation
Posting one to two times per
day produces 40% higher user
engagementNot too much!
(doesn’t apply to replying)

33. 2012 Media agency report
Generating Conversation
Posts with 80 characters or less
receives 66% higher
engagementNot too long!

34. Go Live to Social Solutions

35. Future Classes

36. Social Media Classes
To register, go to JoinWebinar.com and enter the Webinar ID below:
LinkedIn: More than just an Online Resume
Date: Friday, May 31, 2013
Time: 1:00pm – 2:00pm EDT
Webinar ID: 182744545
Space is limited, so register right away!
Powered by:

37. Thank You!
Powered by: