Every real estate agent or realtor needs to tap every possible avenue for more sales. Advertisements on television, newspapers are out of the reach of most real estate agents. In this scenario, the only level playing field that remains is the INTERNET. A Real Estate Website Design can not only advertise a real estate agent's services but also showcase the properties and even give a real estate agent exposure to million of customers all over the world at a fraction of cost...

1. Seven Real Estate Website Essentials
Every real estate agent or realtor needs to tap every possible avenue for more sales.
Advertisements on television, newspapers are out of the reach of most real estate agents.
In this scenario, the only level playing field that remains is the INTERNET. A Real
Estate Website Design can not only advertise a real estate agent's services but also
showcase the properties and even give a real estate agent exposure to million of
customers all over the world at a fraction of cost. To sweeten the deal, the marketing
efforts on internet are much more lasting then other traditional mediums.
Ideally, a website developed by a professional Real Estate Website design company
will have these following features. These are not only desired but absolutely required to
distinguish itself from the clutter of other thousands of Real Estate websites.
1) Nice, clean Design: A Real Estate website should a clean design and easy to use
navigation so as to ensure that a site visitor finds the required information with minimum
of clicks. The information should be presented quickly. Many sites have great animation
and flash which do nothing to enlighten a visitor but only succeed in driving away a
potential customer because they take forever to download. So the golden rule is to keep it
SIMPLE.
2) Search Engine friendly: Search Engines like Google, Yahoo etc. are becoming the
biggest sources of traffic. To ignore them will be downright suicidal for any real estate
agent. A site needs to be search Engine friendly. All the titles, keywords, content has to
be properly chosen so as to make the site as informative to a search engine as possible.
3) Real Estate Listings: A Real Estate website without property listings is a like a
glorified business card. It does very little to educate, inform and serve a visitor. An easy
to search listings will not only attract a visitor but also increase the stickiness of the site.
A visitor will stay longer and explore the site. An easy control panel for the site
administrator to add, edit and delete listings should also be provided.
4) Image/Video Gallery: In this age of Utube, one cannot take videos lightly. A virtual
video tour can showcase a property to a potential client located across the globe. A virtual
tour indicates how professional a real estate agent is and how much homework he has
done for the property.
5) Content Management system: A content management system (CMS) is essential for
a real estate website. A real estate agent may need to change the content of website.
Pages may have to be edited or added immediately. In this scenario, it's imperative that a
simple and powerful CMS be provided.
6) Contact management: Contacts are the cornerstone of any sales. People visiting a real
Estate website should be able to contact the real estate agent through contact form. A
proper feedback form should also be provided so that site visitors can submit their
feedback. A proper response strategy and contact management should be put in place so

2. that no query goes unanswered. It also helps if newsletters are also provided. It's a very
important tool to keep in touch with a site visitor. A monthly newsletter with new listings
and helpful material goes a long way in establishing ever lasting business relations.
7) Internet Marketing: Now, that your real estate website is ready and uploaded, it
needs to be get seen. There are 1000s of real estate websites. The only way to rise above
the heap will be carefully thought of and planned internet marketing. Internet Marketing
can be in form of pay per clicks, banners or organic. While pay per click and banners
have shown their effectiveness, the longest running, cost effective and natural marketing
strategy is search Engine Optimization (SEO) and link building. Another way to build
brand and get traffic is to use socials, blogs etc. to reach a still wider medium apart from
just search engines.
So before choosing a Web Design Company for your real estate website, remember to
check if the company provides the above mentioned features. A bit of your own research
and time will ensure that your money is well spent.
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Aniruddha Badola