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Getting the Content Right Gareth Dunlop

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Enterprise Ireland
Enterprise Ireland

eMarketing Event - Blanchardstown October 2012

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getting the content right
Gareth  Dunlop   077  4018  0842   dunlop71@gmail.com  
“ The problem with quotes on the internet is, it’s so difficult to determine whether or not they are genuine. Abraham Lincoln ”
interactive NOT presentational
process NOT project
at least 200 people lot of people touching the site their own vested interests Interactive Marketing do their own thing AAdvantage team runs their own section lots of tentacles lots of interests we could say "no" if we changed endless approval cycles, revisions and re-reviews
journeys NOT family trees
how we view our websites
how our customers view our websites
how our customers view our websites
words NOT images
how time is invested during a web project
what the customer gives a damn about
simplicity NOT complexity
clarity NOT persuasion
transparency NOTfudge
service NOT promises
giving attention NOT getting attention
Gareth  Dunlop   077  4018  0842   dunlop71@gmail.com  

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