1. Niall McKeown Commercial Director [email_address] www.ionom.com twitter.com/niallmckeown facebook.com/niallmckeown

3. Marketing is the art of telling stories Selling is overcoming objections

4. commodity vs value proposition

5. The Importance of an Online Marketing Strategy

6. architect vs builder Strategy

7. architect vs builder Strategy

8. architect vs builder Strategy

15. Design Winner or Relevance Winner?

16. Design Winner or Experience Winner?

17. Design Winner or Structure Winner?

18. Design Winner or Content Winner?

19. Design Winner or Usability Winner?

20. Best Practice

21. Getting Attention Paying Attention

22. Website Content Website Design Email Marketing Pay Per Click Social Media SEO Blogging Display Ads Online PR Affiliate Marketing Viral Campaigns Accidental Viral

28. Measuring Your Online Marketing Success

34. Online Reputation & Social Media

39. Online Reputation & Social Media

40. Creating Influence Connectors Mavens Sales Men

42. Conclusions 4

43. 1

44. 2

45. 3

46. 3

47. 4

48. 4

49. Niall McKeown Commercial Director [email_address] www.ionom.com twitter.com/niallmckeown