2. www.TheRapidResponder.com An estimated 80% of all email is SPAM.

3. www.TheRapidResponder.com One-to-one emails are personal and not mistaken as spam, making them a better way to promote products and services.

4. www.TheRapidResponder.com Untargeted broadcast emails, with no personalization, have an average conversion rate of 1.1%. - JupiterResearch -

5. www.TheRapidResponder.com versus Personal emails, with promotional Website links, have an average conversion rate of 3.9%. - JupiterResearch -

6. www.TheRapidResponder.com Thus, promotion in personalized emails generate 3.5 times higher conversion to sales than broadcast emails.

7. www.TheRapidResponder.com How can you get more impact with boring, every day, one-to-one email?

8. www.TheRapidResponder.com Stop being boring, Get the Facts

9. www.TheRapidResponder.com Consumers spend 87% of their online time reading email. - JupiterResearch -

10. www.TheRapidResponder.com Every email sent without promotion is a missed promotional opportunity.

11. www.TheRapidResponder.com Given that … “Employees average 15,808emails sent every year in one-to-one correspondence.” - JupiterResearch -

12. www.TheRapidResponder.com And… an estimated 40% of emails are outbound. (The rest are internal.)

13. www.TheRapidResponder.com Each employee sends about 6,300 emails that can be promotional opportunities.

14. www.TheRapidResponder.com Companies with 10 employees have 63,000 annual promotional opportunities with one-to-one emails.

15. www.TheRapidResponder.com A 70 person company is missing 441,000 opportunities every year by not using one-to-one email branding & promotion.

16. www.TheRapidResponder.com There are more calculations to keep in mind…

17. www.TheRapidResponder.com 84% of consumers surveyed reported “clicking” relevant email offers. - Epsilon -

18. www.TheRapidResponder.com 73% said they had made a purchase as a result of receiving an email offer. - Epsilon -

19. www.TheRapidResponder.com However, 60 % of email users only see or read 50% of the message. - ClickZ -

20. www.TheRapidResponder.com You must get your message seen for it to produce sales. message seen

21. Email banners get seen

22. Get Seen ! Get More Sales !

23. Do your own calculation… How many more times per year could you get your brand and promotions seen? Hint: Multiply 6,300x# of employees. (Adjust for your company averages)

24. What additional revenue could you earn with branded emails? Hint: Multiply Result from previous slidex3.9% conversion xAve. Revenue / sale.

25. Some ways Email Banners produce more sales… Special Offers, Promotions, Top-of-Mind awareness, Referrals from Forwarded Email, Product Introductions, Additional Services, Ongoing offers, Click Alerts, Tracking and Targeting…

26. You spend a lot of time & energy building your name. Protect your reputation, Protect your brand. .

28. The End

29. www.TheRapidResponder.com Bonus Content E-mail buyers have a 77% repurchase rate, the most loyal of any channel. - MineThatData -

30. www.TheRapidResponder.com Bonus Content Utilizing a professional company to send your email branding across multiple email clients increases response up to 87%. - 2007 Email Rendering Report –