![The Supplier Dilemma Product content often is… Incomplete, inconsistent, incorrect Lacking marketing copy and attributes Trapped in different systems and formats Hard to find, manage, extract, and deliver 1 For effective multichannel marketing, you need product content that’s… ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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- 3. Delivered the way channels need it, when they need it
- 4. Ready to publish to Web and print
- 5. Searchable with sales-friendly attributes
- 10. Product Family Management 6 1 Family 2 3 Available Products Prepackaged Sets 4 Complete Suites
- 11. Time Effectivity 7 1 Current Availability (Jan 1) Items Discontinued as of May 1 2 Items New as of July 1 3
- 12. Managing Product Relationships 8 Enable helps you sell more products, faster… Accessories… Cross-sells… Upsells… Toner BRT-TN110B Black 59.99 BRT-TN110C Cyan 69.99 BRT-TN110M Magenta 69.99 BRT-TN110Y Yellow 69.99 Best Surge Protector Copy Paper Better Extra Tray Good
- 13. Content Delivery 9 From the centralized repository of current and accurate “product truth,” the PIM system publishes simultaneously — through chosen templates — to multiple target media Catalog Template Web page Template PDF Flyer Template
- 15. Web Content Management 11
- 16. Publication 12 Print catalogs CD Media Flyers, Cards Websites, Portals Mobile Devices XML and Other
- 17. Enterworks Enable: Acquire, manage, and publish product content. www.enterworks.com 13