William Crozer of Entrepreneur Advisors presented the "Nuts and Bolts of Social Media" to the Henderson Business Resource Center on November 5, 2009. This presentation focuses and social media marketing strategy, how social media can affect a business and how to create a Facebook fan page.

1. Nuts and Bolts of Social Media: Seriously, What Am I Supposed To Do?

2. Shotgun Approach

3. Build Your Brand YellowPages Brochures DirectMail Events Etc… Networking

4. Funnel Approach YellowPages Yellow Pages Brochures Direct Mail Networking DirectMail Events Events Brochures Etc… Networking Etc.

5. Funnel Approach Yellow Pages Direct Mail Networking Events Brochures Etc.

6. Marketing Velocity V E L O C I T Y

7. Marketing Velocity Social Media

8. What is Social Media? Social Media Building relationshipsthrough a computer Sharing informationthrough paper Sharing information through a computer Building relationships &selling through events Marketing and Sales is now done more efficiently online.

9. The Big 6 Cocktail Parties Lunch Appointments Trade Shows blogging Publishing Magazines Producing Television Seminars

10. How You Can Use It for buyer keywords, customer compliments or complaints LISTEN your product, events, promotions, coupons, experiences PROMOTE your sales force through employees or customers MULTIPLY millions of people looking for your product REACH

11. How You Can Use It your fans through promotions and content REWARD new events or promotions to your best customers PUSH your marketing by using your fans as tentacles MULTIPLY

12. to business owners, executives and professionals CONNECT strategic partnerships that can send you more business CREATE by providing solutions to online associations and groups LEAD How You Can Use It

13. How You Can Use It blogging your thoughts and vision about your industry, products or services SHARE free information about how you help clients or customers GIVE content that can help others in their business or life CREATE

14. How You Can Use It SHARE your personality and passion relationships through face to face interaction BUILD by being approachable and authentic ENGAGE

15. How You Can Use It how your product or service can bring a client value TEACH LEAD with new thoughts and vision on the processes and systems that make you unique EDUCATE

16. What It Won’t Do for You

17. What It Won’t Do for You Eliminate a sound integrated marketing strategy. - Long term growth requires a comprehensive marketing strategy that integrates multiple media channels

18. What It Won’t Do for You Provide an instant result to the bottom line or a ruined reputation.- Brand equity is developed over a long period of time.

19. What It Won’t Do for You Thrive without top executive buy-in.- Comprehensive internal communication policies and concrete implementation procedures eliminate fear among decision makers and naysayers

20. What It Won’t Do for You Be done by your 12 year old on MySpace. - Working without an experienced professional will waste time, money and create unnecessary risk for your brand equity.

21. What It Won’t Do for You Generate meaningful, measurable results rapidly.- Expressive metrics such as sentiment and engagement aren’t apparent for several quarters.

22. What It Won’t Do for You Be regarded as a quick-fix project.- Successfully utilizing a long-term commitment to authenticity, experimentation and change that requires time to bear fruit.

23. What It Won’t Do for You Be done in-house by the vast majority of companies.- Leveraging the proficiency of a company dedicated to social media reduces the learning curve, relationship building time and expedites results.

24. What It Won’t Do for You Be done without a credible budget.- Hard cash costs may be extremely low, but other necessary components such as time, accountability and hardware need to be considered.

25. What It Won’t Do for You Assure increased profits or clout.- Without compelling content, traffic will never come.

26. Facebook, LinkedIn and Twitter for Business

27. Do Your Homework Be consistent across channels Identify Key Words Prepare descriptions about your business Short - About 20 words or 150 characters Medium - Logo or headshot Jpeg and square Other pictures of you and your business Contacts to upload

28. Facebook 101 Step 1 - Create a Personal Page Step 2 - Build a Fan Page Step 3 - Optimize Fan Page with Content Step 4 - Attract Fans Step 5 - Cultivate Community

30. Facebook 101 A social networking site that connects people to each other Ideal for B2C Develop “Fans” around your brand Attract “Fans” by adding selfless value and exclusive access

31. Step 1 - Create a Personal Page

32. Step 2 - Build a Fan Page

33. Step 3 - Optimize Fan Page

34. Step 3 - Optimize Fan Page

35. Step 3 - Optimize Fan Page

36. Step 3 - Optimize Fan Page

37. Step 3 - Optimize Fan Page

38. Step 3 - Optimize Fan Page

39. Step 3 - Optimize Fan Page

40. Step 4 - Attract Fans The “100 Fan” bonus

41. Step 4 - Attract Fans Send invitations using contacts in your personal page Email link to a database In store signage Cross promote on other social media channels Activate employees Reward people that become fans

42. Step 5 - Cultivate Community Post regularly Encourage fans to post their own content Provide access behind the scenes Be selfless Use video and pictures on a regular basis Do not assert control over your brand

43. William Crozer wcrozer@entadvisors.com David Tolboe david@entadvisors.com 702.633.5433 @entadvisors www.entadvisors.com