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Design Thinking
Tim Brown
Thinking like a designer can transform the way you
develop products, services, processes and even strategy
How Design Thinking Happen: Inspiration,
Ideation,Implementation.
Design is a discipline that uses the designer’s sensibility
and methods to match people’s needs with what is
technologically feasible and what a viable business strategy
can convert into customer value and market opportunity.
I believe that design thinking has much to offer a business
world in which most management ideas and best practices
are freely available to be copied and exploited. Leaders
now look to innovation as a principal source of
differentiation and competitive advantage; they would do
well to incorporate design thinking into all phases of the
process.
Desarrollo del Producto
1.Generación de ideas
2.Selección de ideas
3. Diseño del producto o servicio
4. Product Test- Trámites legales
5.Planificación de Marketing
6.Factibilidad técnica
7.Planificación de Producción o compras
8.Producción piloto y pruebas finales
9.Pruebas de Mercado
10.Logística del lanzamiento
11.Seguimiento
12.Feed-back

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Desarrollo del producto

  • 1. Design Thinking Tim Brown Thinking like a designer can transform the way you develop products, services, processes and even strategy How Design Thinking Happen: Inspiration, Ideation,Implementation. Design is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. I believe that design thinking has much to offer a business world in which most management ideas and best practices are freely available to be copied and exploited. Leaders now look to innovation as a principal source of differentiation and competitive advantage; they would do well to incorporate design thinking into all phases of the process.
  • 2. Desarrollo del Producto 1.Generación de ideas 2.Selección de ideas 3. Diseño del producto o servicio 4. Product Test- Trámites legales 5.Planificación de Marketing 6.Factibilidad técnica 7.Planificación de Producción o compras 8.Producción piloto y pruebas finales 9.Pruebas de Mercado 10.Logística del lanzamiento 11.Seguimiento 12.Feed-back