1. Design Thinking
Tim Brown
Thinking like a designer can transform the way you
develop products, services, processes and even strategy
How Design Thinking Happen: Inspiration,
Ideation,Implementation.
Design is a discipline that uses the designer’s sensibility
and methods to match people’s needs with what is
technologically feasible and what a viable business strategy
can convert into customer value and market opportunity.
I believe that design thinking has much to offer a business
world in which most management ideas and best practices
are freely available to be copied and exploited. Leaders
now look to innovation as a principal source of
differentiation and competitive advantage; they would do
well to incorporate design thinking into all phases of the
process.
2. Desarrollo del Producto
1.Generación de ideas
2.Selección de ideas
3. Diseño del producto o servicio
4. Product Test- Trámites legales
5.Planificación de Marketing
6.Factibilidad técnica
7.Planificación de Producción o compras
8.Producción piloto y pruebas finales
9.Pruebas de Mercado
10.Logística del lanzamiento
11.Seguimiento
12.Feed-back