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Closing the Loop
Managing Downstream Waste
           Kim Yoakum, CSP

Director of Environmental, Health & Safety
Agenda
•  Aveda Overview
•  Internal
•  Downstream
  –  Reduce Volume of Packaging
  –  Aggressively Pursuing Recycled Content
  –  Promoting Downstream Recycling
     •  Materials Use Toolkit (MUT)
     •  Take Back Programs
     •  Caps Program
Aveda Products
Internal
Reducing Packaging
•  Reduce size of packaging
•  No shells on caps/pumps
•  Singular Materials (not blending
   Polyethylene and polypropylene)
•  Focus on ease of recycling at curbside
•  Bag Clip Elimination
Recycled Content
•  Leader of PCR Content in Personal Care
   Industry
Materials Use Toolkit
Guide to help employees make mission-aligned purchasing decisions.




                 Biosphere
  Material                        Social         Energy         End-of-
                  Health &
  Source                          Issues          Use            Life
                   Safety
Package Take Back Program
•  Pilot Program in CO
Aveda Caps Program
Aveda Caps Program
Enrolled Schools Box and Send Collected Caps Using The Pre Paid UPS Shipping Label




         Caps Are Sent To Recycler To Be Ground, Washed, And Pelletized




           Recycled Caps Pelletized Material Is Used To Mold New Caps




    Brand New Caps Are Received At Aveda To Use In New Product Packaging
The Process Flow
•  When putting together your presentation for our event, we would like you to
   keep in mind that we are looking for you to talk about a specific example of
   how your company identified a waste source, strategized to minimize this
   waste source, and how you reduced it. Try to think of it as telling a story
   rather than a broad summary of Aveda's efforts.
•  When tackling a specific waste stream – how do you decide which one? How
   do you prioritize your waste (or more broadly,sustainability) challenges?
•  How does the magnitude of waste reduction when working downstream with
   consumers compare with waste reduction effortsmade within your facility?
•  Are there challenges specific to an external initiative – working downstream
   with consumers – that are different from working internally? (e.g. more
   education, outreach)
•  What strategies have you used to draw in customers and involve them in
   Aveda’s waste reduction efforts?

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Business and Environment Series: Yoakum - Closing the Loop: Managing Dowsntream Waste

  • 1. Closing the Loop Managing Downstream Waste Kim Yoakum, CSP Director of Environmental, Health & Safety
  • 2. Agenda •  Aveda Overview •  Internal •  Downstream –  Reduce Volume of Packaging –  Aggressively Pursuing Recycled Content –  Promoting Downstream Recycling •  Materials Use Toolkit (MUT) •  Take Back Programs •  Caps Program
  • 3.
  • 6. Reducing Packaging •  Reduce size of packaging •  No shells on caps/pumps •  Singular Materials (not blending Polyethylene and polypropylene) •  Focus on ease of recycling at curbside •  Bag Clip Elimination
  • 7. Recycled Content •  Leader of PCR Content in Personal Care Industry
  • 8. Materials Use Toolkit Guide to help employees make mission-aligned purchasing decisions. Biosphere Material Social Energy End-of- Health & Source Issues Use Life Safety
  • 9. Package Take Back Program •  Pilot Program in CO
  • 11. Aveda Caps Program Enrolled Schools Box and Send Collected Caps Using The Pre Paid UPS Shipping Label Caps Are Sent To Recycler To Be Ground, Washed, And Pelletized Recycled Caps Pelletized Material Is Used To Mold New Caps Brand New Caps Are Received At Aveda To Use In New Product Packaging
  • 13.
  • 14.
  • 15.
  • 16. •  When putting together your presentation for our event, we would like you to keep in mind that we are looking for you to talk about a specific example of how your company identified a waste source, strategized to minimize this waste source, and how you reduced it. Try to think of it as telling a story rather than a broad summary of Aveda's efforts. •  When tackling a specific waste stream – how do you decide which one? How do you prioritize your waste (or more broadly,sustainability) challenges? •  How does the magnitude of waste reduction when working downstream with consumers compare with waste reduction effortsmade within your facility? •  Are there challenges specific to an external initiative – working downstream with consumers – that are different from working internally? (e.g. more education, outreach) •  What strategies have you used to draw in customers and involve them in Aveda’s waste reduction efforts?