1. Product Stewardship:
Reversing the Flow
Leo Raudys
Best Buy Environmental Sustainability
Environmental Initiative
October 2011

2. Product Stewardship Cycle
Manufacturing
Material
Sourcing Distribution
Logistics
Market our
leadership position
Product
throughout the
Design value chain Sales
Retail
Recycling,
Recovery Use, Services,
Repair

3. Electronic Waste in the U.S.
In 2009:
 Total U.S. E-Waste: Over 6 billion pounds
 Disposal: > 80%
 Recycling: < 20%

4. Business Drivers
 Huge customer pain point
 Ewaste is a growing concern and a focus area for
governments and NGO’s
 Optimizing reverse flow of product is increasingly
important to the long-term success of Best Buy

5. Challenges
 Understanding customer motivators is extremely
hard
 Variability in commodities markets creates
uncertainty
 Value chain accountability allows little room for
error

6. Closing The Loop
Best Buy’s Recycling Goal
Best Buy pledges to collect 1
billion pounds of consumer
goods for recycling.
• Collected more than 140 million
pounds in first year of
operation, 156 million pounds in
the second
• Collect over 387 pounds of
ewaste every minute we’re open
Times Square – April 2010