Value Proposition canvas- Customer needs and pains
Nine Months on - How Help-to-buy Is Affecting the House Building Market
1. NINE MONTHS ON -
HOW HELP-TO-BUY IS
AFFECTING THE HOUSE
BUILDING MARKET
Debates about Help-to-Buy rumble on, but it’s
already clear that house building software is key
to helping builders factor its impact into their
sums.
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2. WHEN HELP-TO-BUY (HTB) WAS UNVEILED IN THE 2013
BUDGET, CHANCELLOR GEORGE OSBORNE PROMISED
£12 BILLION
IN MORTGAGE GUARANTEES TO REVITALISE THE
STAGNANT HOUSE-BUYING MARKET.
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3. WHEN HELP-TO-BUY (HTB) WAS UNVEILED IN THE 2013
BUDGET, CHANCELLOR GEORGE OSBORNE PROMISED
£12 BILLION
IN MORTGAGE GUARANTEES TO REVITALISE THE
STAGNANT HOUSE-BUYING MARKET.
WWW.EQUE2.CO.UK
A YEAR ON, HE EXTENDED THE SCHEME
FROM 2016 TO 2020 AND PREDICTED THAT
120,000
HOMES WOULD BE BUILT BETWEEN
THOSE YEARS.
4. IT’S A FAR MORE EFFICIENT WAY TO
PROMOTE HOUSE-BUILDING THAN
GOVERNMENT SPENDING, AS IT
LEVERAGES PRIVATE MONEY,
the Chancellor’s aides told the media.
WWW.EQUE2.CO.UK
6. WWW.EQUE2.CO.UK
SOME THOUGHT HTB WOULD CREATE A
PRICE BUBBLE, BUT BY MID-2014, SUCH
FEARS WERE BEING DOWNPLAYED.
IN JULY, BOVIS HOMES SAID
THE SCHEME HAD
UNDERPINNED THE BEST
FIRST-HALF IN ITS 129-YEAR
HISTORY, WITH SALES UP A
WHOPPING
54% YEAR-ON-YEAR.
7. WWW.EQUE2.CO.UK
RESEARCH BY REMOVALS SPECIALIST
BISHOP’S MOVE, HOWEVER, THEN
SUGGESTED HUGE REGIONAL VARIATIONS
IN AWARENESS OF HTB. IN THE NORTH-EAST,
25% KNEW NOTHING OF IT.
8. WWW.EQUE2.CO.UK
RESEARCH BY REMOVALS SPECIALIST
BISHOP’S MOVE, HOWEVER, THEN
SUGGESTED HUGE REGIONAL VARIATIONS
IN AWARENESS OF HTB. IN THE NORTH-EAST,
25% KNEW NOTHING OF IT.
MANY IN THE SOUTH-WEST (28%)
AND YORKSHIRE (26%) HAD
HEARD OF IT, BUT DIDN’T KNOW
WHAT IT WAS.
9. WWW.EQUE2.CO.UK
PARLIAMENT’S SPENDING WATCHDOG,
THE PUBLIC ACCOUNTS COMMITTEE
(PAC), PUBLISHED A DAMNING
REPORT SAYING HTB FLOUTED
TREASURY GUIDELINES AS
OPTIONAL WAYS OF USING
THE FUNDS HADN’T BEEN
CONSIDERED.
10. THE GOVERNMENT HAS COMMITTED
TO SPENDING UP TO £10 BILLION ON
SUPPORTING THIS SCHEME, WITHOUT
ESTABLISHING IF IT REPRESENTS THE MOST
EFFECTIVE WAY OF USING TAXPAYERS’
MONEY,” SAID PAC CHAIR,
Margaret Hodge.
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12. HOUSEBUILDERS THEN FACED TWO
SERIOUS QUESTIONS:
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HOW SHOULD THEY
EFFECTIVELY FACTOR IN
REGIONAL VARIATIONS TO
THEIR BUSINESS MODELS?
13. HOUSEBUILDERS THEN FACED TWO
SERIOUS QUESTIONS:
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HOW SWIFTLY COULD THEY RE-ADJUST IF MS
HODGE’S LABOUR PARTY CAME TO POWER IN 2015
HOW SHOULD THEY
EFFECTIVELY FACTOR IN
REGIONAL VARIATIONS TO
THEIR BUSINESS MODELS?
AND ABOLISHED HTB?
14. USING SPECIALIST HOUSE-BUILDING SOFTWARE
IS THE MOST OBVIOUS SOLUTION. TO INCREASE
EFFICIENCY AND CERTAINTY FOR NOW,
AND ENABLE RAPID FUTURE FINE-TUNING
WITHOUT THE NEED TO HIRE EXPENSIVE
SPECIALIST STAFF.
WWW.EQUE2.CO.UK
15. Enable your construction company to adapt to the
changing market with a change in behaviour:
7 CHARACTERISTICS OF HIGHLY EFFICIENT
CONSTRUCTION COMPANIES
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