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ICOM CECA Yerevan 2012
     Theodorus Meereboer
  museums concept & strategy
  E30 Foundation / COMMiDEA




                     րան
                Թանգա ան
                      ր
                Թանգա ան
                       ր
                 Թանգա




        more ...
ICOM CECA Yerevan 2012
    Theodorus Meereboer
  museums concept & strategy
  E30 Foundation / COMMiDEA


                 Թանգարան




     ... or less?
more or less...
a triple jump through
    some thoughts




more or less...
when I was a child
when I was an adolescent
when I was an adolescent
when I was an adult (almost)
when I was an adult (almost)
when I was an adult (almost)
when I was much older
when I was much older
more or less...
what is text good for?
      searching?
      explaining?




more or less...
creating identity




with your ‘personal museum’
it can be a journey
it can be a journey
it can be a journey




(not) starting at the museum
can we surf our way




through a museum?
crosssmedia:
- conversations
- meeting places (agora)
- interaction




   the crossmedia approach
the crossmedia approach




  enabling to switch?
(more or less...)
1. the imaginative museum




(more or less...)
visionair, inviting, mediagenic
Social
               Interaction

                                                   s
                                   conve rsation




                         st
                    s
                 ng




                          or
                                           (meta)

                eti




                              ie
                                      Information




                              s
               me
(real)Time/
moment
                                                  s
                                    exp erience



                      location
                (Position/ Place)


     Social + Location + Info + Moment
we need stories to experience
try, fail, analyze, adapt, improve: learn
(more or less...)
2. the dialogue museum




(more or less...)
museums are conversations
Distributed (inside out)




museums are conversations
Distributed (inside out)
Connected (social)




museums are conversations
Distributed (inside out)
Connected (social)
dispersed (loosely joined)




museums are conversations
Distributed (inside out)
Connected (social)
dispersed (loosely joined)

Enabling (interaction, education)




museums are conversations
Distributed (inside out)
Connected (social)
dispersed (loosely joined)

Enabling (interaction, education)
Tempting (for visitors)




museums are conversations
Distributed (inside out)
Connected (social)
dispersed (loosely joined)

Enabling (interaction, education)
Tempting (for visitors)
Learning (from everyone)




museums are conversations
Distributed (inside out)
Connected (social)
dispersed (loosely joined)

Enabling (interaction, education)
Tempting (for visitors)
Learning (from everyone)
Participating (the museum is)



museums are conversations
Distributed (inside out)
Connected (social)
dispersed (loosely joined)

Enabling (interaction, education)
Tempting (for visitors)
Learning (from everyone)
Participating (the museum is)
Building (relationships)

museums are conversations
meetings + conversations
          relevance




   connect + contextualise
     exchange experience
    observe + participate

we need conversation managers
the former curator
truth
knowledge

                               peers
        fact
                           education
         record
                                study


 data




          the former curator
engage
the brand new curator
why?
you tell me

                             participants
     what?
                               how?
        discuss
                               go out


open data
                            engage
            the brand new curator
dialogue museum = agora




from Acropolis to common grounds
dialogue museum = teamwork




                       © Kevin Kuhne


 from writer to facilitator
(more or less...)
3. the eccentric museum




(more or less...)
ubiquitous & contributing
1. research       (audience, meeting place,
  topics, etc. Do not assume, be aware of)


2. reach    (media choice, timing)


3. resources       (content, creation,
  customers)


4. relevance!




   stairway to ‘have them’
this is where
                    it happens!

you are here




   think eccentric; dare to distinguish
6   x
approach
        L    + +  Loosen
for the
near
                       Listen
future
            /          Like-wise

                 Learn (lifelong)

                    (L.a.t.) relations
                                Loyalty And Trust

                    be Loved
blog /                  event
   facebook /                           exhibit /
   twitter /                             site /
   google+
   scooop. it!
                                     museum
   paper.li                                       research
   etc.
                                                internship
   debate                                       curriculum
   + LinkedIn

  seminar
conference
                     heritage
                       site
                                          ‘knowledge
                                          ecology’
                 app
                mobile

       issuu                          photo
    slideshare
     flipbook                         3D / AR
  pinterest, etc                    video
                                   game
Permanent Beta




be ready to adapt
Շնորհակալություն
    thank you!
 let’s keep in touch...
theo@stichtingE30.nl
   @theomeereboer

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More or less; ICOM CECA 2012 keynote

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  41. zo ziet het model van een kennisecologie eruit. Nogal druk en verwarrend wellicht, maar daardoor veeleer een representatie van de realiteit dan veel vereenvoudigde modellen. Er ontstaat een constellatie van media, momenten, mensen, merken, motivatie etc. etc. Die verandert voortdurend, net als de sterrenhemel. Alle onderdelen beïnvloeden elkaar, de samenhang is niet statisch. Kunnen wetenschappelijke organisaties omgaan met zo’n dynamisch model? Lijkt me wel.\n
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