1. Selling
Social
Media
Eric
Schwartzman
@ericschwartzman
www.SocialMediaBootCamp.com
+1
(310)
455-‐4000
June
14,
2011
3:45
–
4:30pm
#OMSLA
@ericschwartzman
2. 2
Housekeeping
• Selling
social
nedia
• Slide
numbers
• Deck
will
be
available
#OMSLA
Follow
Up
Resource
Links
Will
Appear
Here
@ericschwartzman
3. Sell
the
ProducBvity
Gains
of
Social
Media
#OMSLA
Case
Study:
hOp://ontherecordpodcast.com/chaOer
@ericschwartzman
4. Selling
Social
Media:
Use
Buyer
Keywords
“It’s
not
informa.on
overload,
it’s
filter
failure.”
Clay
Shirky,
author,
Here
Comes
Everybody
#OMSLA
@ericschwartzman
9. Selling
Social
Media:
Build
a
CoaliBon
•
Look
for
early
adopters
on
Linkedin
• Evaluate
their
sophisScaSon
by
checking
group
memberships
and
recommendaSons
•
Search
Google
for
influencers
at
your
company
using
TwiOer
#OMSLA
@ericschwartzman
11. Selling
Social
Media:
CalculaBng
the
Reach
of
Blogs
#OMSLA
hOp://compete.com/
@ericschwartzman
12. Selling
Social
Media:
PosiBon
Social
Media
as
an
Extension
Listorious
shows
over
200
USA
Today
reporters,
243
New
York
Times
reporters
and
more
than
100
Wall
Street
Journal
reporters
on
TwiOer.
#OMSLA
@ericschwartzman
17. 17
MarkeBng
Gains
of
Social
Media
Paid
Earned
Brochures
Blogs
Digital
Breadcrumbs:
Discoverable
and
Shareable
Phone
Social
Networks
#OMSLA
@ericschwartzman
23. 23
Mobile
Search
is
Local
and
Social
ontherecordpodcast.com/mobile
#OMSLA
@ericschwartzman
24. Impact
of
B2B
Social
Media
“[Social
media
is]
such
a
new
area
that
I
don’t
think
anyone
fully
comprehends
the
impact
and
where
this
is
going
to
be
five
to
10
years
from
now.
It
will
revoluBonize
not
only
how
we
market
but
how
we
work
together.”
Ed
Linde
II,
senior
marke0ng
manager
for
web
marke0ng
marke0ng,
IBM.com
24
#OMSLA
@ericschwartzman
25. Social
Media
MarkeBng
AdopBon
in
Business
• Monitoring
conversaBons
• Defending
the
brand
• Real
Bme
campaign
course
correcBon
• Social
media
interacBons
from
real
world
events
Source:
AlSmeter
Group
#OMSLA
@ericschwartzman
26. Social
Media
MarkeBng
AdopBon
in
Business
Source:
AlSmeter
Group
#OMSLA
@ericschwartzman
27. 27
Promote
Digital
Literacy
#OMSLA
Download
this
INFOGRAPHIC:
hOp://flic.kr/p/9khsam
@ericschwartzman
28. FOLLOW
UP
RESOURCE:
Social
MarkeBng
Book
www.B2BSocialMediaBook.com
#OMSLA
@ericschwartzman